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Questions

A brief description of the proposed innovation

Is a proposal of technological innovation type formula of a drink for the glacial company, being this a
dragon fruit flavored juice (with buttermilk).

How are you protecting the IP generated from the proposed innovation?
Through patents and trade secrets. In the case of pitahaya-flavored juice, a patent is obtained for the
specific formula used to make the juice, as well as for the unique process used to produce it. In the Trade
Secrets the pitahaya-flavored juice will include the specific ingredients used to make the juice, as well as
the specific process used to produce it.

How are you valuating the proposal?

Dragon fruit is a tropical fruit that is not as well known as other fruits, such as apples or oranges or
oranges. Buttermilk adds a tart and tangy flavor to pitahaya juice, which can make it more refreshing and
enjoyable to drink, plus buttermilk can help prolong the shelf life of pitahaya juice, which can make it more
convenient to store and transport. The proposed pitahaya flavored juice drink (with buttermilk) has a lot of
potential for the use of technology. Through the use of technology, Glacial Company can help ensure that
the beverage is produced efficiently, tracked effectively, and marketed successfully.

Under which conditions are you going to commercialize the value proposal?
It will be marketed in a way that reaches the target audience and generates interest in the product, it will
also be packaged in a way that is attractive to consumers and protects the product from spoilage, effective
social media campaigns will be created through the use of targeted advertising and the creation of
engaging content, and a loyalty program offering discounts or other rewards to customers who buy the juice
regularly.