The Proposed Innovation

al of technological innovation type formula of a

he glacial company, being this a dragon fruit
ce (with buttermilk).

re you protecting the

ual property generated
proposed innovation?

Through patents and trade secrets. In the case

pitahaya-flavored juice, a patent is obtained for the
formula used to make the juice, as well as for the
process used to produce it. In trade secrets, the
flavored juice will include the specific ingredients
make the juice, as well as the specific process used to
it.

re you valuating the proposal?

uit is a tropical fruit that is not as well known as other
as apples or oranges or oranges. Buttermilk adds a tart
flavor to pitahaya juice, which can make it more
and enjoyable to drink, plus buttermilk can help
e shelf life of pitahaya juice, which can make it more
to store and transport. The proposed pitahaya flavored
(with buttermilk) has a lot of potential for the use of
y. Through the use of technology, Glacial Company can
re that the beverage is produced efficiently, tracked
and marketed successfully.

nder which conditions are you going to comm

the value proposal?
It will be marketed in a way that reaches the target aud
generates interest in the product, it will also be pack
way that is attractive to consumers and protects the pro
spoilage, effective social media campaigns will be
through the use of targeted advertising and the cr
engaging content, and a loyalty program offering dis
other rewards to customers who buy the juice regularly.