There was a man who named Ej, who own a top list trading business in local.

Ej solves business problems

every day, spending weekends on a search for solutions. Ej understand he does something wrong and he
needs to change it. Maybe, it would spending on strategies issues.

And also Ej has a friend who named Kyle. Ej and Kyle meet at their school reunion, and the latter finds
out about Kyle’s system, so profitably used by Danny, Kyle’s old friend. Next day, Ej sets up a meeting
with Kyle. “Ok, I got it” Kyle said. “Let’s discuss the details after your vacation. And don’t be sad it’s just
business, we’ll give fare wage.”

He put the phone down and turned to his assistant.

I’ll have the details in two months. Get the documents ready, and take it by the throat. It’s not every day
when we buy competitor’ business, after all.”

Ej didn’t know he would sell his company to that competitor in two months. And it was he who would
hear the “just the business” words.

Ej launched his enterprise 20 years ago when the market grew, so did income 50 a year, and he was able
to afford fuckups and let business run their course…

Ej’s problems with sales in Blue Whales motivated to launch this system. He developed it step by step,
and the moment had come when lack of experience sent Ej to fellow entrepreneurs he told the system
and asked for advice on it’s improvement.

Ej’s assistant told about the problems with sales department control, gaps in clients tracing worried and
didn’t know what to do with the employees’ motivation lack. As a result, Ej has created the system based
on real entrepreneurs’ needs it to solves vital problems, and it’s development Ej’ core mission today.

To save his business, Ej takes measures he moves to cheaper office, fires a half employees, shortens the
collection pinks elephants, changes shipping details. Despite marginality increase, loyal customers leave
Ej. He start making elephants of cheaper materials costs come down but so does the quality.
Disappointed clients go to Ej’s competitors.

One day, he finds out Kyle’s system and thinks on it’s implementation. But everyday business problems
leave no time for doing that.

Eventually, Nick’s business collapses, He meets a competitor to discuss pink elephants for sale and hears
about the some problems the competitor had but solved with help of Kyle’s system.

Now Ej understand his mistake and promises to avoid it when launching his new business.