Sam McCartney

ENG 112

Rhetorical Analysis

2/23/23

Radford University vs. Other Schools

In an era marked by the rapid dissemination of information through various media

channels, universities play a significant role in shaping public perception. Media

coverage and representation of higher education institutions can significantly influence

the way they are perceived by the general public. This rhetorical analysis aims to

examine the media portrayal of Radford University in comparison to other universities,

evaluating the rhetorical strategies employed and the potential implications of these

portrayals.

Media outlets often employ rhetorical strategies to shape public opinion about

universities. These strategies can include language choice, framing, selection of

narratives, and visual representation. The analysis will focus on identifying these

strategies in media coverage related to Radford University and how they contribute to

the overall perception of the institution. Comparing the media portrayal of Radford

University with other universities allows for a deeper understanding of how rhetoric is

employed within the higher education landscape. This analysis will involve examining

media coverage of similar events, achievements, controversies, or initiatives involving

both Radford University and other institutions. By identifying similarities and differences,

it becomes possible to discern patterns and biases in the media's portrayal of these

universities.
 Media portrayal of universities can significantly impact public perception and

reputation. Positive coverage can enhance a university's image, attracting prospective

students, faculty, and donors. Conversely, negative coverage can tarnish the reputation

of an institution and hinder its progress. By analyzing the rhetorical strategies employed

in media coverage, we can assess the potential consequences for Radford University in

terms of public perception, recruitment efforts, and community relations. The media's

portrayal of Radford University, when compared to other universities, can have far-

reaching implications for the institution. Positive and accurate coverage can bolster its

reputation, attract top talent, and foster community support. On the other hand, negative

or biased portrayals can undermine the university's credibility and hinder its growth.

Understanding these implications allows the university to proactively address any

concerns or misconceptions that may arise from media coverage.

Analyzing the media portrayal of Radford University and comparing it to other

universities provides valuable insights into the rhetoric employed in shaping public

perception. By identifying the rhetorical strategies utilized in media coverage,

uncovering biases and assumptions, and understanding the implications for the

university, Radford can navigate the media landscape more effectively, ensuring a more

accurate and favorable representation. Additionally, this analysis highlights the broader

importance of critically evaluating media portrayals to gain a more comprehensive

understanding of higher education institutions in the public eye.