In Urbino there is a long time tradition of conservation, restoration

and design of books, and ISIA is a battleground between tradition and

experimentation in book design. Once a book was a very
sophisticated, expensive, majestic object. The design of books has
changed constantly through time, depending on their target, concept
and uses. Our question is: what is, or can be, publishing design
nowadays? How can book design adapt to the digital contemporary
world? How can different media contaminate each other?
We took the “book” as a sort of symbol to show this dialogue between
old and new, between the traditional conception of book and the post-
digital, trans-medial, experimental, or virtual book.
We are imagining our book doing a consideration about its own
nature and identity. What are its thoughts? If it exists only in a digital
reality, if we can’t leaf through it, is it still a book?