Potential customer

A segmentation of the target market was conducted to better serve the characteristics of the various
types of customers that the business currently serves. By doing so, the business is in a better position to
develop customer loyalty and expand its market share.

The business, Snack N’ Grill intends to penetrate the markets of snacks, food, and beverages within
Antipolo City.

Snack N’ Grill profiles the target market through the segmentation presented in Table 1.

Customer Segmentation
Age  18yrs old and above
Social Class  Male
 Female
 Third Gender
Location  Drink N’ Grill is a resto-bar located at
Sumulong Antipolo, Rizal
Occupation  Students
 Employees
 Professionals
Lifestyle  Socialite lifestyle
Benefits Sought  Excellent view of the area below
 Fresh and delightful air
 The sunset can be enjoyed
 Pleasure of Entertainment
 It provides a joyful ambiance
 Outstanding food option
Variable Size  Solo
 With companion
 Group
Behavioral  Online Customers
 Walk-in Customers
Table 1. Customer Segmentation

Competitive Analysis

Competition among businesses is very crucial because of the changing trends and innovations that exist
in society. Therefore, knowing the competitors of one business or potential competitors’ strengths and
weakness relative to Drink N’ Grill is paramount. An overview of the competitors is below.

Direct Competitor Price Product Place Unique Selling

Proposition
Padi’s Point Alcoholic Drinks Sumulong The Padi’s Point is
Php 200 and up Highway, Antipolo a modern and
and the Entrance Rice Meals 1870 Rizal upscale party
Fee in Padi’s Point destination that
Antipolo is 100 Snacks offers everything
pesos per head. Coffee & Shakes from food, cool
 outdoor
Juices ambiance, and
awesome music
Food from nighty live
Bundle/Package bands.
Double Deck PHP 150 and up The one that only Bgy, 23 Sumulong Alfresco as its
Overlooking serves “Silog Highway, Sta. outdoor dining
Resto-bar & meals”, and does Cruz, Antipolo, experience offers
Events not also serve Rizal dazzling views of
hard drinks. the cityscape at
night.
Indirect Competitors
Cloud 9 Sports Php 200 and up The Restaurant Bgy, 23 Sumulong It included
and Leisure Club and the Entrance offers hot/cold Highway, Antipolo lodgings and
Fee in Cloud 9 beverages Rizal other recreation
Antipolo is 70 and events
pesos per head Alcoholic Drinks facilities. But the
main highlight is
Rice Meals the 360 View
Deck, which
Snacks allows a
panoramic view of
the surrounding
area including the
Metro Manila
cityscape in the
distance bridge
leads to the
viewing platform.
A thrilling hanging
bridge leads to
the viewing
platform. They
have other
amenities for
rent: KTV room,
Kubo Type and
Umbrella Type
Table 2. Competitive Analysis