PRELIMINARY EXAMINATION
THC4 MACRO PERSPECTIVE OF TOURISM AND HOSPITALITY
POINTERS
TEST 1: IDENTIFICATION:
Identify what is being asked in
the question. Write your
answer in the space provided
before the number.
(1-25)
PLEASE STUDY THESE TERMS;
 CESAR RITZ
 RAY KROC
 EXCURTIONISTS
 PROF HUNZIKER
 PTTA
 GALLEONS
 BTTI
 FOREIGN EXCHANGE
 TRAVEL
 1952
 THOMAS COOK
 MARRIOTT
CORPORATION
 SAVOY HOTEL
 11,000
 CONRAD HILTON
 RUTH FERTEL
 TOURIST
 TOURISM AND
HOSPITALITY
 HOTEL EMPIRE
 ELLSWORTH MILTON
STATLER
TEST 2:MODIFIED TRUE OR FALSE: TEST 3: MATCHING TYPE: Read the sentence carefully and
Write TRUE if the statement is match the questions with the word of your answer written
correct and change the underlined inside the box.
word if the statement is False.
A. The Egyptian Empire
B. Tourist expenditure
C. Tax exemption
 The main purpose of travel
D. Incentive
agency is to make it
E. Conrad Hilton
possible for people to go
from one place to another. F. Foreign exchange
 Ruth Fertel, a first- G. Shift in values
H. Thomas Cook
generation Canadian, was
A. Economic Strategies
the founder of Four
B. Howard Johnson
Seasons Regent Hotels, the
C. Direct Effect
world’s largest hotel chain D. growth theories
and a multimillion-dollar E. Economic impact
global hotel empire. F. Isadore Sharp
 Ruth Fertel is the most G. Economic instability
successful woman hotelier H. Import Substitution
at present. I. J. Willard Marriott
 Tourism and Hospitality has
connection or network TEST 4:ENUMERATION: Enumerate the needed information
to each other. asked in the question.
 Conrad Hilton was once
recognized as “the biggest
 1 –----9 Give the pioneers in the tourism and
hotel man in the world”.
hospitality industry
 Howard Caring Jonas was
the pioneer of brand
 10 ---15 Give at least 6 factors the growth of
leveraging.
the tourism and hospitality
 Ray Kroc founded the
JOLLIBEE  16----20 Types of accommodation
CORPORATION.
 Thomas Cook is recognized as  21----25 Give atleast 5 Factors that plays Role in
the first professional travel the Economics of tourism and Hospitality
agent.
 The phrase “Cook’s Tour” is TEST 5: ESSAY: Explain and give your insights about the
still used at present to refer to situation below. Your answer must be maximum of 5
a tour that goes to many sentences make sure that it is direct to the point and
places and stops riefly at each substantial.
place.
2 QUESTIONS 5PTS EACH
 J. Willard Marriott founded
the Marriott Corporation .