You are on page 1of 1

You represent Home plus, the largest supermarket chain in South Product Retail Price

Korean. Since your development of the online market in the train


stations you have tried to bring people the best products in South NESCAFÉ Dolce Gusto
Coffee Machine, Genio 2, $104.99
Korea. Right now, you are trying to bring the products that diversify
Espresso, Cappuccino and
the options for the Koreans. The common drink in Korea is tea but Latte Pod Machine
there is a huge market growing for coffee consumers. You have been
approached by Nestle, which you know is one of the biggest NESCAFÉ Dolce Gusto
companies in the world. Coffee Machine, Esperta 2, $184.88
Espresso, Cappuccino and
To the left of the page you can see a list of products that you are Latte Pod Machine
interested in purchasing and your team has informed you the list
prices of them after careful analysis with different suppliers. These
prices are the common prices for the final consumer in the market. NESCAFÉ Dolce Gusto
Coffee Machine, Majesto,
Obviously, Nestle has to offer you distributor prices from which you Espresso, Cappuccino and $338.00
will try to obtain the best possible deal. Usually these companies Latte Pod Machine
obtain profits on their products that range from 15% to 20%. In this
kind of market bulk discounts are common as well. You need to buy at Dolce Gusto capsule box $14.99
least 6,500 coffee machines and 15,000 capsule boxes, so try to obtain 48 Units.
the best possible discount.

Finally, try to obtain the best possible incoterm for the shipment of Dolce Gusto capsule box $6.99
the goods and services. You usually work with FOB since you belong to 16 Units.
an international conglomerate but DDP is desirable since it saves you a
lot of money in paper work and your government connections allow you to have some tax exemptions.

Remember, quality is important for your costumers but a relationship with a company like Nestle could bring you a lot of
benefits.

You might also like