Hancock is a very complex woman.

At first glance, she appears to be selfish, pompous, spoiled,

and used to having her own way. She can also act arrogant and cruel, usually justifying her less-
than-admirable actions with her unmatched beauty, causing her to think that she can get away
with anything because the world will forgive her (and save for the handful able to resist she is
largely successful in this approach, as gleeful suitors of both genders happily forgive her every
transgression).[1] She also made it seem that she did not think much of the Kuja tribe either as
she commented to Elder Nyon that she did not care if the island was destroyed or not, since
everyone would forgive her anyway because she is beautiful.

Hancock collapsing from being insulted.

Because of her beauty and strength, she is used to seeing men and women, young and old alike,
fall instantly in love with her. As a result of this, people forgive her when she acts cutely
apologetic or reminds them of her beauty. However, when Luffy came along and displayed a
complete immunity to her charms, she initially felt that she could not bear the existence of
someone completely invulnerable to her powers and would collapse dramatically whenever
insulted.[17]
This feeling has eroded away, though, as she deeply loves Luffy in spite of his immunity to her.
Even after the two-year timeskip, Hancock continues to be in love with Luffy as much as before
despite that the latter openly rejected a wedding proposal from her. [18] Even though Luffy
repeatedly turns down her marriage proposals, Hancock is not discouraged by this and with
every rejection she seemingly becomes more determined to marry him.
Pride and Beauty
Because of her reputation as the most beautiful woman in the world, Hancock takes pride in both
her looks and reputation, flaunting her looks whenever present. She is more than using her looks
to force others to do her bidding, be it her enemies or her subjects no matter how she behaves
knowing how hopelessly they would fall for her with her charms. She completely justifies all of
her actions, no matter how cruel or absurd they are that she will always be forgiven because she
is beautiful, which, ironically, has been proven true as up until the abolishment of the Warlord
System and was never punished for most of her actions throughout the war at Marineford.

Her pride also extends to the reputation and dignity of her Kuja legacy. Because of her past as a
slave and being Empress of Amazon Lily, Hancock goes to great lengths to hide her shameful
past to her people out of fear of being shunned and forever shaming her people and the Kuja
reputation. She takes great effort in ensuring no one sees her or her sisters slave marks on their
backs by lying about a "Gorgon Curse" and no one spying on her during a bath out of fear of the
truth coming out. Even when she first met Luffy, who accidently saw her back, she refused to let
him live. She even would prefer to die than let anyone learn of her past as a slave.

Like her fellow Kuja, Hancock has no modesty at all, being unashamed showing herself naked to
Luffy upon revealing her past and again when they reunite during the Cidre Guild Arc. However,
she makes it very serious that she would rather die than ever let anyone see her slave mark on
her back, fearing she would only bring shame to her people if they ever learned that their
empress was a slave of the World Nobles.

Traumatic Behavior
“ Even if it means deceiving my people, I have to continue the pretense!! I
don't want anyone to control me again!! ”
— Hancock revealing her true self to Luffy.

It was revealed the reason for Hancock's lies and attitude towards life was that because of her
horrible past, she did not want to ever show weakness again to anyone. She harbored a great
fear of getting close to anyone, other than her own sisters, and would even go as far to deceive
all of the other Kuja.[19] This caused her surrogate mother, Elder Nyon, to fear that Hancock had
truly turned as cold as ice. It was not until Hancock confessed everything to Luffy that she finally
showed emotion, breaking down in tears after reliving her painful memories.