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Forecasting
By
Dr. Vijay Kr Khurana
What is Technology Intelligence ?
• Technology Intelligence (TI) is an activity that enables
companies to identify the technological opportunities and
threats that could affect the future growth and survival of
their business.
• The Centre for Technology Management defines 'Technology
Intelligence' as "the capture and delivery of technological
information as part of the process whereby an organisation
develops an awareness of technological threats and
opportunities.”
• 'Technology Intelligence' aims to capture and disseminate the
technological information needed for strategic planning and
decision making.
• Companies install an intelligence system (technology, market,
business or competitive intelligence) to collect and analyze
information on market, product, and technology changes and on
other environmental transformations in order to increase their
decision-making quality and competitiveness.
What is Technology Intelligence ?
What is Technology Intelligence ?
Why Technology Intelligence?
• As technology life cycles shorten and business become
more globalized; having effective T I capabilities is
becoming increasingly important.
• T I provides an understanding of current & potential
changes taking place in the environment.
• T I provides important information for strategic
decision-makers
• T I facilitates and fosters strategic thinking in
organizations.
• If conducted properly, T I leads to enhanced capacity
& commitment to understanding, anticipating and
responding to external changes
Levels of Technology Intelligence ?
Three levels of T I
• Macro level – technological trends & developments which can
influence entire economy / major sectors
• Industry or business level - technological trends &
developments which can influence specific industries /
businesses
• Program or project level – technological trends &
developments which can influence specific technology
related program or project
The above three levels differ in terms of
• Breadth of technology
• Clarity of trends
• Degree of precision of trends
Different levels of technology intelligence can be applied /
useful in different context
Levels of Technology Intelligence ?
What is Technology Mapping ?
• Technology Intelligence could be both internal as
well as external. Internal technology intelligence is
called technology audit.
• External technology intelligence is called
technology mapping.
• Mapping technology environment refers to the
process of gathering external data and analyzing it
to derive the intelligence for major strategic
decisions.
What is Technology Mapping ?
What is Technology Mapping ?
Process of mapping the technology environment
consists of four interlinked steps:
• 1. Scanning the environment to detect ongoing &
emerging changes
• 2. Monitoring specific environment trends &
patterns
• 3. Forecasting the future direction of technological
changes
• 4. Assessing the current & future environmental
changes for understanding their strategic &
organizational implications
What is Technology Mapping ?
What is Technology Forecasting ?
Elements of Technology Forecasting
1. Time of the forecast – a single point of time, or a
time span.
2. Approach in Technology Forecasting
3. Statement of functional capability / performance
characteristics of technology – a quantitative
measure of its ability to carry out the functions.
4. Statement of Probability
– Probability of achieving a given level of
functional capability by a certain time; or
– Probability distribution over the levels that
might be achieved by a specific time.
Why Forecast Technology?
Performance Characteristics Technology Progression