Fact Sheet

IQVIA Longitudinal Prescription Data (LRx)

Prescription Data Services
Discover when patients and prescribers are seeing the best value
for your products and support fast adoption
IQVIA Longitudinal Prescription Data (LRx) is a longitudinal patient prescription dataset based on retail
pharmacy data. It enables the longitudinal tracking of patient prescription activity. Data is captured on co-prescribing
as well as new, switch and repeat prescriptions that allows the monitoring of brand performance and analysis of
market dynamics.

Assumption modelling enables a deeper understanding of co-medication prescribing behaviour. As new products
come to market, this is key to predicting changes in prescribing and the use of these new medicines showing
where prescribers and patients see value.

This intelligence supports drug penetration measurement, market strategy planning, model and end user
assumption validation.

WHY USE LONGITUDINAL PRESCRIPTION DATA?

• Measure and track product trends, growth, stalls KEY FACTS
and declines based on geographic location

• Gain a competitive advantage by understanding Longitudinal Prescription Data has

where you are gaining or losing share in your ~65% UK panel coverage
chosen market

• Insights into co-prescribing, measuring patients It uses anonymised patient ID and is

treated with multiple therapies linked to an anonymised physician

WHAT IS LONGITUDINAL PRESCRIPTION DATA?

• Longitudinal Prescription Data tracks and measures
new, switch and repeat prescriptions, to give the
prescription dynamics in a given therapy market
• It allows you to understand the impact of campaigns
and assess certain types of patient behaviour
• It provides patient counts for markets and
products, and allows you to infer indication
splits for certain products
• The Longitudinal Prescription Data panel is
validated bi-annually to ensure that it only reports
data for pharmacies who provide a consistent,
stable supply of data

IQVIA Longitudinal Prescription Data (LRx) monitors prescription dynamics

and enables a clear view of prescribing practices in primary care.
 Information Offerings data map: delivering insight on product flow,
IQVIA Longitudinal Prescription Data measures the flow of products from community pharmacy to patients
from manufacturer through to patient
Patient GP practice

IQVIA Longitudinal Patient Data (LPD) Hospital ward

Patients, disease and prescribing insights IQVIA Medical Data Index (MDI)
from general practice Prescribing and disease trends from
Patient
general practice

IQVIA LONGITUDINAL
IQVIA Prescription PRESCRIPTION DATA (LRx)
Based Services (PBS) Dynamic treatment change
Life science Prescribing and dispensing insights from community
from community pharmacies Patient
manufacturer pharmacies

Community Hospital
pharmacy pharmacy

IQVIA Supply Chain IQVIA Hospital

Manager (SCM) Pharmacy Audit (HPA)
Product tracking through Wholesaler Prescribing from
distribution channels hospital pharmacies

Market Intelligence Solutions data map: Delivering insight on product flow, from manufacturer through to patient.

©2020. All rights reserved. IQVIA® is a registered trademark of IQVIA Inc. in the United States, the European Union, and various other countries. 07.2020.NEMEA
WHO USES LONGITUDINAL PRESCRIPTION DATA?

• Business intelligence teams – to analyse the IQVIA LONGITUDINAL

competitive market and market dynamics between PRESCRIPTION DATA
new, switch and repeat prescriptions
Reports can be produced in online report
• Commercial teams – To measure salesforce
or XML format for the following offerings:
effectiveness, conduct sales forecasting and to
profile for sales and trade • T
 he dashboards contain features such as
dynamic data tables, longitudinal charts
RELATED OFFERINGS to track market trends of new, switch and
• IQVIA Regional Prescription Analysis (RxA) repeat Rx over time, and charts to show
provide a complete, holistic view of primary retail where source of business is gained and lost
market demand at sub-national level
• I QVIA Longitudinal Prescription Data is
• IQVIA British Pharmaceutical Index (BPI) provided conveniently in excel dashboards
– National level report containing prescribed and
dispensed data for a bespoke product market, at • T
 he data in the dashboards is specific to
product or pack level the market defined by the client

• IQVIA Longitudinal Patient Data (LPD) derived

from primary care electronic health records, this can
be used to investigate epidemiological, treatment
and pathway questions

CONTACT US
To learn more about IQVIA Longitudinal Prescription Data (LRx)
please contact AskIQVIA@iqvia.com
@IQVIA_UK IQVIA
iqvia.com/uk/marketintelligence