omnizeus

“At the Peak of Olympus”

ROUND NAME

Welcome to X – A best manager event, In the business world, to showcase its products and
services to potential customers, various marketing strategies will be implemented, including
targeted advertising campaigns, social media promotions etc. The goal of marketing is to
increase brand awareness and ultimately drive sales. Detailed reports are prepared to measure
the success of the marketing efforts and to identify areas for improvement. The business aims
to strengthen its position in the market and build lasting relationships with its customers.

TASK IN HAND

This is a very crucial part of the round, where you will be asked some business related
questions, and upon winning this round you will get an opportunity to choose a company of
your choice from the list given below.

COMPANIES:

1. Patanjali
2. Budweiser
3. Tesla
4. Vimal Pan Masala
5. Licious
6. Hotstar
7. Durex
8. First Cry
9. Shell
10. Pharmeasy
11. Hamleys
12. Telegram
INTRODUCTION:
Imagine yourself to be in a joint venture, where you along with the company which you
are paired with are required to make a new and innovative product (keeping in mind
about the joint venture).

A newspaper headline will be provided to you, and you have to market your product with
the help of a power point presentation based on that headline. You will be given 20
minutes to prepare your PPT, for a 5-minute pitch to the panel.

The companies you are paired with are:

1. Patanjali & Licious
2. Hotstar & Telegram
3. Firstcry & Budweiser
4. Tesla & Shell
5. Hamleys & Durex
6. Pharmeasy & Vimal Pan Masala
SURPRISE ELEMENT:

Using the technique of negative marketing, you have to consider yourself as an individual
company now (the company you initially chose), and market your company as a whole
against the company you were paired with i.e. improve your brand image.

You will have to create a poster for marketing your brand image. You will be given 15
minutes of time, for a 2-minute pitch to the panel along with a poster showcasing the same.

For your reference, given below is a similar marketing campaign:

RULES AND REGULATIONS:

1. The companies that the participants will be paired with are pre-decided and hence no
arguments will be accepted for the same.
2. Each participant will be scored on individual basis.
3. In case of any disputes, the decision of the organizing company will be final and binding.
4. Usage of unparliamentarily language is strictly prohibited.