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In light of the requirements of facing global competition, Egypt Air

evaluated the company's external conditions, and the following are the data that
could be accessed:
Opportunities Company(A) Relative weight
Degree of Response
Increase trips to European countries Average 0.05
Increase trips to.Asian countries Good 0.08
Increasing domestic tourism Average 0.08
International oil price stability above Average 0.07
Existence of alliances between international Weak 0.09
airlines
Government assistance to the company Average 0.06
industry development Average 0.03
Degree of response Relative
Threats
weight
tax increase Good 0,12
Increase in aviation accidents above average 0.06
Oil price increase Average 0.06
Increase in service prices at foreign airports Average 0.04

low rate of economic growth Average 0.08

Fear of traveling due to the spread ofdiseases Average 0.04

Fear of hijacking planes Good 0.08


Legislation to increase aircraft safety Average 0.06
Total 1,00
Required: Determine the company's external position, with a description of
the company's general strategic position.

Description Impact factor


The response of the organization to the 4
external factor is good
The organization's response to the external
3
factor is above average
The response of the organization to the
external factor is average 2

The organization's response to the external 1


factor is weak

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