Shakil Savji: 400062922 Sim ID: C131063_047

Youssef Asham: 400062761 Company Name: Mr. Top Hat

Andre Asaad: 400066845 Section C10
Moe Kamal: 400116065
Musa Awais: 400073867
Mina Hezky: 400049568
Business Plan
Objectives:
Some of the objectives our company is planning to achieve are as follows:
 Target all market segments as well as adding new revisions to product when its needed.
 Increase customer awareness by increasing promotion.
 Increase in annual sales and potentially reaching $181 million in sales.
 Having sales revenue greater than expenses to avoid emergency loans.
 Achieving contribution margin of at least 30.0%
 Achieve a stock price of at least $32.00
 Achieving a ratio of assets to equity of 1.8-2.8.
Mission Statement:
Our mission is to offer premium products for all market segments with focus on
introducing new revisions, and ease of accessibility to the market. We really care about the well-
being of our customers, employees as well as fulfilling management and stakeholders’ desires.
Business Strategy: Broad Differentiation
The company is planning to distinguish itself in the market by offering three main
features for all our products and revisions. The features are maintaining top tier designs, high
awareness for all market segments and ease of accessibility. These features will help our
company to guarantee a competitive advantage in the market. The company will focus on R&D
as we are planning to keep adding new revisions for all of our products as well as improving the
size and performance of each individual product. Our business strategy also focuses on being
available and present for all market segments in the industry, which means that capacity will be
high as demand is going to increase given the market size we are targeting. Prices will be kept
above average to as the cost to produce multiple new revisions is high.
Market(s) to target:
Our company is planning to target all market segments. This includes markets segments
that require traditional, low end, high end, performance, and size. Since we are following the
broad differentiation strategy, our technology must maintain high presence in each segment and
must meet the ideal spot for each segment where the demand is the highest. We believe that this
strategy will generate the highest revenue for our technologies.