CONTEXTOS SOCIOCULTURALES DE

NEGOCIOS INTERNACIONALES

ACTIVITY1

Name:
Calamaco Arenas Maria Fernanda

Registration:
03052737

Date:
26/01/2023
INTERNATIONALIZATION

It is when companies go to foreign markets to sell their product or service.

10 reasons why COMPANIES DO INTERNATIONAL

BUSSINESS
 Greater value is generated
 Opening up new markets
 Competitiveness is boosted
 Overcoming protectionist barriers
 Higher rate of return-on-investment optimization of cost structure and
economies of scale
 Reduced vulnerability to regional crises through access to new markets, as
well as diversification of revenues new markets as well as revenues
 New markets as well as revenue diversification
 Ease of access to raw materials or certain technological advances
 Technological advances
 Seeking larger markets for their products

Trevly Cd. Juarez chihuahua

Trevly is an ice cream company that is only her in Cd. Juarez Chihuahua, a few
points because I think they should go international.
 They will have a better economic income
 Entering new markets
 Acceleration in the innovation process
 Increased value of the company
 Generate more qualified and better paid employment
 TREVLY

1956
They began to start up with pallet
carts.

1973
Backed by a vast experience and family
tradition in the ice cream market, the
first Trevi brand refrigerator was created
in ciudad juarez.

2000
More Trevly stores start to open in
Ciudad Juarez.

2017
For the arrival of Pope Francis to Ciudad
Juarez he was given a trevly ice cream for
dessert, he was amazed.

2023
Today Trevly is one of the largest companies in
Ciudad Juarez, with several branches and serving
almost 1 million people, it has been expanding in
MOST RELEVANT ADVANTAGES AND DISADVANTAGES
OF INTERNATIONALIZATION
Advantages:
 Increased sales
 Growth or expansion of the company
 Better economic income
 Increased company value
 Recognition in other countries

Disadvantages:
 Financial difficulties
 Lack of familiarity of manager with cultures and ways of doing business in
other countries
 Search for less competitive markets
 Distances may pose problems due to the time needed for the arrival of the
goods at the destination and the increase in transportation costs
 Localization problems

COMPETITION BETWEEN COMPANIES

The internationalized company can thus center into a virtuous circle:
internationalization allows it to increase its competitiveness, this gain in
competitiveness makes it easier to increase sales and investments in international
markets, which in turn continues to favor the growth of competitiveness.
Internationalization makes it possible to diversify markets and risks. Companies
that are not internationalized depend on their domestic market. If this market
suffers a crisis, and if it is prolonged, including the risk of disappearing.
Consequences, and even the risk of disappearing. They bring with them new ways
of doing business, new languages to use, new currencies and means of payment,
new schedules, and new situations that must be dealt with quickly and without
hesitation.

BASIC FACTORS THAT A COMPANY MUST TAKE INTO ACCOUNT

IN ORDER TO INTERNATIONALIZE AND EXPAND ITS SALES.
Determine your expansion objectives
When internationalizing your business, it is essential to start by analyzing whether
your global expansion plan.

Identify the opportunity

Projecting the expansion possibilities offered by different countries or regions is
key to successful global growth.

Know your new markets

Analyze the factors that may affect the landing of your business in your target
markets and identify the areas where adaptations will be necessary.

Position yourself against the competition

Identify and monitor your future competitors.

Plan with global vision and local focus

The success of your internationalization plan will be largely determined by how
assertive you are in applying the following principle: think globally while considering
a local approach.
 Bibliography
 Trevly Helados Finos. (s/f). Latinoplaces.com. Recuperado el 26
de enero de 2023, de
https://mx.latinoplaces.com/chihuahua/trevly-helados-finos-
247525
 Kutxa, L. (2020, mayo 15). Las ventajas y los riesgos de
internacionalizar mi empresa. Laboral Kutxa.
https://blog.laboralkutxa.com/es/las-ventajas-los-riesgos-
internacionalizar-empresa
 (S/f). Gestiopolis.com. Recuperado el 26 de enero de 2023, de
https://www.gestiopolis.com/internacionalizacion-empresarial-
globalizacion-y-competitividad/#:~:text=La%20globalizaci
%C3%B3n%20de%20la%20vida,creciente%20presencia%20de
%20empresas%20extranjeras