Overview

• Type – Public Company (NYSE)

• Industry – Restaurants
• Founded – Ypsilanti, Michigan, United States (June 10,1960)
• Headquarters – United States
• Area served – Worldwide
• Products – Pizza, Breadstick, Pasta, Chicken wings, Desserts
• Website – www.dominos.com
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 Introduction
• Founded in 1960 by Tom Monaghan.
• Second largest Pizza chain in US.
• 9000 corporate and franchised stores across 60 nations & 306 stores
in India.
• Domino’s outlet in India opened in 1996.
• Jubilant Food Works Limited, A Jubilant Bhartia Group company
holds the Master Franchise rights for India, Nepal, Sri Lanka &
Bangladesh.
• Revenue
- 70% from home deliveries
- 30% from OTC sales
• First outlet was opened in Delhi.
• Domino’s had the largest network in the fast food segment in India
with 101 outlets across 40 cities.
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 • Stretching, saucing,cheesing
• Itemizing
4 MINS

• Baking

6 MINS

5MINS • Cutting
• Packing
5MINS
• Delivery time never exceed 23
minutes
• 7 minutes buffer time
8 MINS

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 Competitors

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 How Domino's Transformed Into An E-
commerce Powerhouse Whose Product Is Pizza
Three Key Ingredients of Domino’s Digital Transformation

1. Organizational Buy-in From the Top Down was

Critical:
• Domino’s introduced with an idea that to survive they had to
transform themselves as “an e-commerce company that happens to
sell pizza.”
2. Relentless Dedication to Measuring Results:
• Domino’s was able to test through Digital products, especially those
based on ordering, by nature provide massive amounts of data and
with the help of those results they were able to offset costs and
prove value.

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 3. Marketing Around Telling Customers about technology
investment:
• With brand image being a crucial area in need of improving, Domino’s
new unified, tech-forward vision was shared broadly across owned,
earned, and paid channels.
• In addition to investing heavily in telling consumers about their new
digital products, they built platforms like Think Oven, to maintain a two-
way dialogue with them.

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 Domino’s success can be explained in two distinct phases:

1. The first phase of their transformation was based on

getting the fundamentals right:
• Knowing the industry was moving to mobile, the brand took a mobile-
first approach. 
• Mobile contributed to half of their digital sales, with digital sales
taking over the majority of sales. 
• Mobile excellence, combined with finding out what worked and
developing robust consumer profiles, gave Domino’s a strong
foundation on which to build.

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 2. In the second phase, the company implemented a
strategy of, any way they want, anywhere:
• This was the beginning of their innovative ordering platform, Domino’s
AnyWare.
• Today, the order can be placed through Apple TV, Google Home,
Amazon Echo, Ford Sync, SMS, Samsung Smart TVs, smartwatches, an
in-app voice assistant, and other emerging platforms, as well as via
Tweets, Slack, and Facebook messenger. 

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 DOMINO’S PULSE SYSTEM
• Domino’s had developed an in-store system to give it a way to better handle the store pizza
operations, including their famous Pizza Tracker
• Servant Systems in partnership with Domino’s Pizza has developed and deployed the Domino’s
PULSE™ Franchise Office System, used by over 2000 Domino’s stores in 14 countries
• Integrates franchisees’ financial, payroll and other store information with Domino’s system-wide
PULSE™ in-store order entry system
• PULSE performs functions like-
 Touchscreen interface
 Maintaining sales figure
 Compiling customer satisfaction
 Improved administrative and reporting ability
 Delivery- driver routing system improves efficiency of delivery
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