Domino's Pizza

Presented by:
Vibhor Agarwal
MBA
Domino's Pizza Inc.
Domino's Pizza corporate headquarters in Ann Arbor,
Michigan.
Trading name Domino's
Type Public
Industry Pizzerias
Founded June 10, 1960; 56 years ago
Ypsilanti, Michigan, U.S.
Founders Tom Monaghan
James Monaghan
Headquarters Domino Farms Office Park
Ann Arbor Charter Township,
Michigan, United States
Area served Worldwide
Key people Tom Monaghan, Founder
J. Patrick Doyle, CEO
Revenue $2.2165 billion USD (2016)
Operating income $405.4 million USD (2015)
Net income $306.2 million (2015)
Number of employees 260,000 (2015)
Area Served By Domino’s in the
World
 About the company
• Domino's Pizza Inc. is an American pizza restaurant chain. The
corporation is headquartered in Ann Arbor Charter Township, Michigan,
United States, near Ann Arbor, Michigan.
• Founded in the United States in 1960, Domino's is in 82 countries, making
it the second-largest franchised pizza chain after Pizza Hut.
• More than 12,900 franchised and Company-owned Restaurants in more
than 80 international markets
Jubilant FoodWorks Limited
Formerly called Domino's Pizza India Private
Ltd
Type Public company
Industry Restaurants
Founded 16 March 1995
Headquarters Noida, Uttar Pradesh, India
Number of locations 1015 outlets (December 2015)
Area served India, Nepal, Sri Lanka, and
Bangladesh
Key people •Shyam S. Bhartia
Brands •Domino's Pizza
•Dunkin' Donuts
•Pizza Hut
Services Master franchisee for Dunkin'
Donuts branches in India
and Domino's Pizza branches
in India, Nepal, Sri Lanka and
Bangladesh
Number of employees 27,122 (2015)
Parent Jubilant Bhartia Group
Subsidiaries Jubilant FoodWorks Lanka
Pvt. Limited
 Jubilant FoodWorks

• Jubilant FoodWorks Limited is an Indian company based in Noida, Uttar

Pradesh which holds the master franchise for Domino's Pizza in India,
Nepal, Sri Lanka and Bangladesh, and also for Dunkin' Donuts in India.
• The company is a part of the Jubilant Bhartia Group.
• First store in India in January 1996, at New Delhi
• Domino's Pizza operates 1085 stores in 251 Indian cities as on 26 October
2016.
Online presence
• Domino's began accepting online orders in 2011, and online orders
accounted for approximately 18-20% of total sales as of December 2013
 History
In 1960,
Tom Monaghan and his brother, James,
purchased DomiNick's, a small pizza store
at 301 West Cross Street in Ypsilanti,
Michigan, near Eastern Michigan
University

1961
James Monaghan trades his half of the
business to Tom for a Volkswagen Beetle.

1965
Tom Monaghan, the sole owner of
company, renames the business "Domino's
Pizza, Inc.“
In 1967
The first Domino's Pizza franchise store opened in
Ypsilanti
Journey of Domino’s
 1960
Domino's Pizza is founded by business
entrepreneur Tom Monaghan, when he
opens the first store in Ypsilanti, Michigan
in the USA.
 2003
Domino's introduces the revolutionary
patented Heatwave hot bags to keep our
pizzas hot and fresh during delivery
 2007
Domino’s removes all hydrogenated fats from
its products

Domino's leads the way in technology innovation

Domino’s launches first ever SMS pizza order
service
 2009

Domino’s launches its first mobile unit

Domino’s decides to share its delicious
pizza with even more pizza loving fans

Being aware of our carbon footprint

Domino's begins to report on its carbon
usage as it signs up to the Carbon
Disclosure Project
 2009

Follow your pizza from order to door

Domino’s launches the pizza tracker, an
online program designed to show the
customer the route of their pizza from the
minute they order.
 2010

Pali Grewal from Domino's UK wins

World's Fastest Pizza Maker competition
Domino's UK is home to the fastest pizza
maker in the world

Domino's launches its iPhone app

Oh goody! The iPhone app
 2010
Domino's unveils a new mascot
Meet Danny Domino!
 2013
New logo is rolled out
Domino's revises their logo across the
world

New look store is launched

Time for a refit? A new look store design is
rolled out to stores
 2013

New box design is launched

Boxing clever - time for our boxes to have
a new look
 2015

Domino’s launches The Easy Order ‘one

touch’ ordering system and Easy Order
button

It’s Pizza O’Clock

Domino’s launches the new Easy Order
app for Apple Watch
 2015
Domino’s DXP™ (Delivery Expert), a
specially designed and built pizza delivery
vehicle three years in the making, is
launched across 25 markets in the U.S.

The car can hold up to 80 pizzas and

features a warming oven located behind
the driver’s door, as well as storage areas
designed for easy loading and unloading of
pizzas and other menu items.
 2016
Easy Order for Facebook Messenger
Launch of Facebook Messenger ordering,
simply by messaging the word “PIZZA” to
‘Dom’
 Products Offered
Pizzas
Sandwiches
Chicken wings
Pasta
Desserts
 Franchise Chain
Domino’s Pizza Inc.
(the brand owner)

Domino’s Pizza Group Ltd

(master franchise)

Domino’s UK & IRL Plc. Jubilant Food Works Ltd Domino's Pizza Enterprises
(Previously
Domino’s Pizza India Ltd)
Australia
South
India Korea
Nepal New
Sri Lanka Zealand
Banglades France
h Belgium
Netherlands
Principality
Meaning of logo
Logo#1-
The Three Dots
•The very first Dominos logo, which was created in the
1960’s, was created for two reasons:
First it sought to attract more customers due to the
bright and cheerful colors of the logo. The red, white
and blue colors were meant to be highly noticeable so as
to appeal to the largest amount of people possible. 1960-1986

•The three dots on the logo symbolize the three original

Dominos locations that were open at the time. As the
company planned to work hard on franchises, they
planned to add a dot each time that a new location
opened. Of course, with the incredible success of the
Dominos brand, this plan was scrapped because the logo
would otherwise need thousands of dots.
 Logo#2-
A Small Flip
• In 1987, the company decided to apply a
minor change to their logo.
First to be changed was the colors of the
logo. While the general color scheme
remained the same, the colors were made
much more striking.
• This served to make the logo much more
distinguishable to people on the roadside and
people online.
• They also decided to flip the logo on its 1987-2012
side. This had the effect of making the logo
even easier for passerby to see, bringing in
more customers.
 The Current Logo
•The current Dominos logo was created
in early 2012. This logo kept the famous
dominos icon, but removed the word
pizza from the slogan, only showing the
company name Dominos.
•This showed how powerful the
Dominos brand has become. They no
longer need to push the fact that they
provide Pizza, because so many millions
of people understand perfectly what they
offer.
The Positioning
Journey so far…..
 • Tagline- Hungry Kya?
Late 90s

• Introduced the concept of home delivery and

made consumers experience it’s convenience.
2003 • ‘30 mins or free’ delivery promise

• Launched new positioning ‘khushiyo ki home

delivery’; which as a reflection of role that
2008 domino’s play in consumer life.
 • Unveils new positioning “Yeh Hai
Riston Ka Time
2012 • To take the emotional engagement
with customer to the next level.
 Vision

" Exceptional people

on a mission
to be the best pizza
delivery company
in the world "
 Mission

To be Number
one
Some of the biggest tech stocks in the world
have been outpaced by…
Domino’s Pizza

Article Business Insider March 25, 2017

Revenue of Domino's Pizza worldwide from 2006
to 2016 (in billion U.S. dollars)

https://www.statista.com/statistics/207133/
revenue-of-dominos-pizza-2010/
Supply Chain Management
Site Selection and Restaurant construction
process
Innovation
Innovation in service- new restaurant design
Consumer focused and Innovative marketing
Mapping the Domino’s leadership story in India
Domino’s Pizza Customer Touchpoints
The OLO Connect
 Domino's Fun Facts
PIZZA, PRODUCT & MENU:

• 70% of the items on Domino's menu are new since 2008.

• There are more than 34 million ways to create a single
Domino's pizza.
• Pepperoni is the most popular U.S. pizza topping, followed by
mushrooms, sausage, ham and green peppers.
• Breadsticks were the first national non pizza menu item
offered at Domino's, in 1992.
• Domino's World's Fastest Pizza Maker Dennis Tran can make
three large pizzas in just 34.36 seconds.
 Domino's Fun Facts
STORE & FRANCHISE OWNER FACTS:

• Domino's is 97% franchise-owned.

• Domino's has nearly 800 independent franchise owners in
the U.S.
– More than 90% started their careers as drivers, pizza
makers or hourly workers
• Domino's delivery experts cover 10 million miles each
week in the U.S. alone.
 Domino's Fun Facts

INTERNATIONAL & GLOBAL FACTS:

• Domino's delivers more than 1 million pizzas a day worldwide.
• Domino's operates 13,200 stores in more than 80 countries around the
world (Q3 2016).
• Domino’s has more than 260,000 employees worldwide.
• More than half of Domino's sales now come from outside the U.S.
• 2015 global retail sales: $9.9 billion ($4.8 domestic, $5.1 international).
• Domino's International has experienced 91 consecutive quarters (22
consecutive years) of positive same store sales growth (Q3 2016).
 Domino's Fun Facts

• Domino's largest markets are the following (by number of stores as of

Q3 2016):

U.S. – 5,273
India – 1,063
U.K. – 915
Mexico – 631
Australia – 608
Turkey – 466
Japan – 460
South Korea – 426
Canada – 422
France – 311
Saudi Arabia – 201
 Domino's Fun Facts

BUSIEST DAYS FOR DOMINO'S:

• Halloween is the busiest delivery day of the year for

Domino’s.
• Halloween is followed by New Year’s Eve, Super Bowl
Sunday, New Year’s Day and Thanksgiving Eve.
• Domino's sells more than 11 million pizza slices on Super
Bowl Sunday, nearly 350% more than a typical Sunday.
 Domino's Fun Facts
TECHNOLOGY & ONLINE:

• Domino's is consistently one of the top five companies in

terms of online transactions, amongst companies such as
Amazon and Apple.
• 95% of smartphones are covered with the ordering app
(iPhone, Android, Windows Phone 8)
• About 50% of Domino's sales in the U.S. come through our
digital ordering channels
• 39 Domino's international markets feature online ordering

Source: https://biz.dominos.com/web/public/about-dominos/fun-facts