Domino Indian

Domino’s Pizza India
where you can

order your favorite
veggie pizza
in 22 languages
Dương Bảo Trân Đặng Thái Bình Vương Thuý Quân
Nguyễn Ngọc support team

Huỳnh Thục Đoan
Thuý Vy (Bing/ Google/ Pixlr)
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company profile
PESTLE
entry mode
1. Domino’s Pizza:
1. history
2. products and services
company profile
3. award
4. major global market
5. major market outside US
6. financial situation
7. global stores
2. Domino’s Pizza in India:

1. Jubilant Food Works Limited
2. Jubilant Food Works (1995-2021)
3. India - the largest market outside US
company profile
Founded in 1960,
Domino's Pizza is the
largest pizza company in
the world, with a
significant business in both
delivery and carryout
pizza. It ranks among the
world's top public
restaurant brands with a
global enterprise of more
than 19,000 stores in over
90 markets.
1960 1983 1989 1998 2007 2013 2017 2018 2021

profile
history
1960
Domino’s started out small, with just
one store in Ypsilanti, Michigan in
1960. Fast forward more than 60
years, and Domino’s has grown to
become one of the most recognized
and leading pizza brands in the world.
Here’s a brief look at Domino’s
throughout the years:
profile
history
1983
Domino’s first international store opens
in Winnipeg, Canada, and opened its
first store outside North America in
Queensland, Australia.
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history
1989
Domino’s introduces its first new
product, Handmade Pan Pizza. That
same year, the 5,000th Domino’s store
in the world opens.
profile
history
spoiler alert: in 1995, Domino entered to India fast-food market
1998
Domino’s founder, Tom Monaghan, announces his retirement to pursue other interests,
and gives up ownership of the company to Bain Capital Inc.
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history
2007
Domino’s introduces online and mobile

ordering for customers, making their
experience even more convenient.
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history
2013
Domino’s introduces Pizza Profiles on dominos.com. The enhanced online

ordering profile platform gives customers the ability to save information
and record their favorite order in as little as five clicks, or about 30
seconds.
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history
2017
Domino's and Ford team up on an industry-first collaboration to understand the role that
self-driving vehicles can play in pizza delivery. As part of the test, researchers from
both companies investigate customers' reactions to interacting with a self-driving vehicle
as part of their delivery experience.
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history
Domino’s vows to save pizza, one pothole at a time, with its introduction of Paving for
Pizza grants. The company gave away one grant in each state in the U.S. to help
smooth the ride home for freshly made pizzas.
Domino’s opened its 15,000th store in the world in Lewisville, Texas, that same year.
2018
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history
Domino's launched the 2-Minute Carside Guarantee: order Domino’s Carside Delivery
online, check in when you arrive, and as soon as your order is ready, a Domino’s team
member will head to your car in less than two minutes or your next pizza is free.
2021
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history
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history
PURPOSE & VALUES:
Domino’s is a purpose-
inspired and performance-
driven company with
exceptional people who
are committed to feeding
the power of possible, one
pizza at a time. At the
heart of our brand is a set
of values that define our
core beliefs on how we run
our business, treat our
people, support our
franchisees and serve our
customers.
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products and services
non-
veggie
veggie
Original Pizza
Local Taste Pizza
Side dishes
Soft drinks
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1. School lunch: Domino's Smart Slice
Food service director currently using Domino's Smart Slice to feed over 22,000 students in her
district. School lunch made locally, delivered hot – NSLP compliant pizza.
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2. Fundraising: Raising funds for worthwhile causes
Domino's Delivering the Dough® fundraiser program is coordinated locally and is available
at participating locations. Get your group on its way to reaching its goals – call your local
Domino's store manager or franchise owner for more information today!
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3. Larges business orders:
Whether you need to deliver to two locations or
hundreds all over the U.S., your Pizza Concierge will
take your order and set it up with the correlating
Domino’s stores.
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4. Real estate opportunities
Domino’s is constantly looking for outparcels, endcaps, inline space and land for store locations.
profile award
LAS VEGAS, May 12, 2022

/PRNewswire/
Domino's Pizza Inc. (NYSE: DPZ)
The largest pizza company in the world,
awarded the 2022 World's Fastest Pizza
Maker title to Zagros Jaff among nearly
8,000 cheering spectators at The
Venetian Resort in Las Vegas on May 10.
Jaff, a regional manager in Hampshire,
England, made three large pizzas in an
impressive 70 seconds – that's equal to
making each pizza in roughly 23
seconds! Jaff won $3,000 in prize money,
a trophy, a championship belt and the
coveted title of World's Fastest Pizza
Maker, presented by Domino's Chief
Executive Officer Russell Weiner.
profile
major global markets
Domino's International Inc., a wholly owned subsidiary of Domino's LLC, began serving consumers outside the
United States in 1983 when the first store opened in Winnipeg, Canada. Since then, Domino's International has
extended its global reach to include more than 90 international markets serviced by more than 19,800 stores.
profile
major market outside US
The company currently has top 10 markets
Q3 2012 delivery market potential strore
over 5,000 franchised stores store count position count
internationally. Since 2008, UK 693 1 1,100
the company has seen 30%
international store growth, Mexico 584 1 700
which is greater than the India 508 1 1,000
growth seen by Dunkin'
Donuts (DNKN), Starbucks Australia 456 1 650
(SBUX), Yum! Brands (YUM), South Korea 367 1 450
and McDonald's (MCD). The
company was very positive Canada 366 2 450
on its potential international Turkiye 253 1 600
expansion in its January
Japan 228 3 700
2013 Investor Presentation.
This company believes it has France 208 1 850
the potential to add almost
Taiwan 140 2 150
3,000 additional stores in its
top 10 international markets. total 3803 14 6,650
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financial situation
From being a laggard in the US
market, Domino’s went on to
become the biggest. Global retail
sales zoomed from $7 billion in 2011
to a staggering $17.8 billion in 2021.
The beauty of the brand,
interestingly, is that it has managed
to keep the crown and increase the
lead.
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financial situation
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financial situation
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Domino’s has seriously delivered when

it comes to adding more stores. Its roll-
out has risen considerably each year,
with more than 1,000 stores added in
5 of the last 6 years — equivalent to 2
or 3 stores opening every single day.
Pizza Hut, on the other hand, has
increased its count by just 6,000 since
1997, with 500 store closures at eat-in
locations in the last few years.
Domino’s Pizza in India
Jubilant Food Works Limited
Jubilant FoodWorks Limited

(JFL/Company) is part of the
Jubilant Bhartia Group and is
India's largest food service
Company. The Company holds the
master franchise rights for three
international brands, Domino's
Pizza, Dunkin' Donuts and
Popeyes®addressing three different
food food market segments.
market segments.
Jubilant Food Works (1995-2021)
1995 1996 1998 2000 2004 2006

Domino's Pizza India 1st Domino’s Pizza Store Franchise rights for Entered into an Launch of the ‘30 Total number of
entered into a master was opened in New Domino's extended to agreement with IPEF minutes or free’ Restaurants crossed 100
franchise agreement Delhi whole of India and and Indocean, pursuant campaign for Domino's
with Domino's Nepal to which IPEF and
International for India Indocean invested in the
Company.
2008 2009 2010 2011 2012 2013

Achieved monthly sales Name changed to IPO Launched. Listed on Entered into a multiple Opened 500th Dominos Launch of "Dunkin'
of one million pizzas Jubilant FoodWorks Ltd. Bombay Stock unit development and Pizza Restaurant. Donuts & More"
Total number of Exchange and National franchise agreement Became 1st brand in Restaurants chain in
Restaurants crossed 200 Stock Exchange of India with Dunkin' Donuts for Food Service to launch India
Ltd. India an Online Ordering
platform in India
2014 2016 2017 2018 2019 2021 2022

Opened Opened Launch of Every Commercial Launch of Hong’s Announced acquisition Launch of Iconic US
700th Restaurant. 1000th Day Value Offer production Kitchen. Opened of 32.81% equity Chicken Brand
Domino’s India Restaurant and All New commenced from first Restaurant in stake in DP Eurasia Popeyes®
becomes biggest Domino's Mega Commissary at Bangladesh N.V., which owns
business outside USA Campaign Greater Noida exclusive master
beating UK franchisee rights in
Turkey, Russia,
Azerbaijan and
Georgia.
India - the largest market outside US
India is the largest international market for Domino's outside its

home market (US), being the only country to have over 1,000
Domino's outlets.
Some other facts about Domino’s Pizza in India

Interestingly, the proliferation of outlets in India
has led to crunching the delivery time. Weiner
explains. Back in 2009, India ranked sixth in
terms of outlets. Mexico was the biggest country
outside the US with 589 outlets; India, in
contrast, had 296. Fast forward to 2022. India
tops the chart with 1,625 outlets (1,701 in Q2
FY23). Mexico, in contrast, has a tally of 813.
The UK, Japan and Australia follow India in the
pecking order. “The only reason we can get the
pizza faster to our customers is because our
stores are closer,” he says. Weiner is quick to
allay fears about fast driving. When you have
stores that are closer to customers, he
underlines, it's not about how fast you drive.
“We have speed governors on all the vehicles,
and so drivers can't drive fast,” he says.
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company profile
PESTLE
entry mode
1. India before Domino’s Pizza entered
2. methods of entering India market
3. Domino’s Pizza development in India company profile
entry mode
India before Domino’s Pizza entered
@Domino Pizza: @India:
-In 1989, Domino already had Economic Liberalization in 1991
trapped 5000 stores around the -India increasingly integrated its
world economy with the global economy.
Foreign investment in India in the
form of FDI, portfolio investment,
and investment raised on
international capital markets
increased significantly:
from US$132 million in 1991-1992

to $5.3 billion in1995–1996
:: The country had started opening

its economy to the outside world.
India before Domino’s Pizza entered
@Domino Pizza @India:
Domino's Pizza India Private Ltd. -In the 1990s, India’s got entered
was incorporated on 16 March by serveral of junk food
1995. enterprise, like: Pepsi, Coke,
McDonals, KFC, Pizza Hut.
:: The government welcome

foreign businesses
method of entering India market
Domino’s Pizza, 1960 India, 1947

8435.75 miles away 8435.75 miles away
-Looking for long-term -Good with hand

relationship -Speak 22 languages
-Love travel and cultures -Love to join social
-Foodie activities at Gange river
-Handicraft skill will be -Foodie
most wanted
method of entering India market
@Domino’s Pizza @India
-Jubilant Bhartia Group *swipe right*
entered into a master
franchise partnership.
-The opening of the Domino's

pizza franchise has proved
very profitable. It is one of
the most acclaimed franchises
for establishing a food
enterprise in this country
-Domino's franchise cost

cheaper
Domino’s Pizza development in India (1996-2022
1996 1998 2004 2006

The first Franchise rights for Launch of the ‘30 Total number of
Domino's Pizza Domino's extended minutes or free’ Restaurants crossed
store was to whole of India campaign for 100
opened in New and Nepal Domino's
Delhi.
2008 2011 2012 2014

Achieved Franchise rights for Launch of the ‘30 Opened 47 new
monthly sales Domino's extended minutes or free’ restaurants
of one million to whole of India campaign for between January–
pizzas and Nepal Domino's March 2014 and
150 outlets in the
2013–2014
2014 2016 2017 2019

On 19 March Domino's opened Launch of Everyday Domino’s owned
2014, the 700th its 1000th outlet at Value Offer and All and operated over
Domino's Pizza Unity One Mall, New Domino's 1,325 restaurants
outlet was
Janakpuri, Delhi Campaign in 282 cities in
opened. India
India.
become Domino's
second-largest
market in
December 2014
to infinitive
and beyond
2021 2022
Operates 1,495 Domino’s operates
stores across 322 an estimated 1,404
Indian cities as on restaurants across
31 December India
2021
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company profile
PESTLE
company
Situation analysis profile
based on PESTLE framework:
1.Political
2.Economic
3.Social
PESTLE 4.Technological
5.Legal
entry mode
6.Environmental
Situation analysis based on PESTLE framework:
Political
company profile
PESTLE
entry mode
Politics of India works within the
framework of the country's Constitution.
India is a parliamentary secular democratic republic in which the president of India is the head of state & first
citizen of India and the prime minister of India is the head of government
India follows the dual polity system, The Union Council of India has a federal form of government,
i.e. federal in nature, that consists Ministers, headed by the and hence each state also has its own
of the central authority at the prime minister, is the body government. The executive of each
center and states at the periphery. with which the real executive state is the governor (equivalent to the
On 25 July 2022, Draupadi Murmur power resides. The prime president of India), whose role is
was sworn in as India's new minister is the recognized ceremonial. The real power resides with
president, becoming India's first head of the government. The the chief minister (equivalent to the
tribal president. Although largely current prime minister of prime minister) and the State Council of
ceremonial post, Murmur's election India is Narendra Modi. Ministers.
as tribal woman was historic.
The two main parties in India are
the Bhartiya Janata Party -
As per the current publication report commonly known as the BJP -
dated 23 September 2021 from the which is the leading right-wing
Election Commission of India, the nationalist party, and the Indian
total number of parties registered National Congress - commonly
was 2858, with 9 national parties called the INC or Congress -
and 54 state parties, and 2796 which is the leading center-left
unrecognized parties working in the party. These two parties currently
country. dominate national politics, both
adhering their policies loosely to
their places on the left–right
political spectrum. At present,
there are eight national parties
and many more state parties.
Human Freedom Index 2022:
6.30 #112
score ranked in the world
This below-average figure can be attributed to numerous factors including India's lack of government
transparency and its relatively weak judicial system.
India continues to have one of the highest levels of poverty in the world, with an estimated 22% of
Indians living on less than US$1.90 a day according to World Bank data
Liberal Democracy Index 2022:
0.31 #97
score ranked in the world
97 (179)
0.31
Political Stability Index 2021:
(-2.5 weak; 2.5 strong)
-0.62
The latest value from 2021 is -0.62 points. For comparison, the world average
in 2021 based on 194 countries is -0.07 points
Political Stability Index 2021:
(-2.5 weak; 2.5 strong)
longer historical series

Freedom of speech:
-The Constitution of India guarantees freedom of speech and expression to all citizens. It is enshrined in
Article 19
-According to Article 19(1)(a): All citizens shall have the right to freedom of speech and expression.
-The Constitution of India guarantees freedom of speech and expression to all its citizens, however,
these freedoms are not absolute because Article 19 (2) of the constitution provides a safeguard to this
freedom under which reasonable restrictions can be imposed on the exercise of this right for certain
purposes.
Press Freedom Index 2022:
India ranked 150th out of 180 countries surveyed in the World Press Freedom Index released by
Reporters Without Borders in 2022. With a score of 41 the South Asian democracy was among regions
where the freedom of the press was threatened. The Press Freedom Index score in 2022 was evaluated
based on the political, economic, and sociocultural contexts as well as the legal framework and level of
safety in a country. In the last two decades, over 50 journalists were killed in the country while several
others were imprisoned under anti-state charges.
Issues of subsidies in India:
In 2022-23 subsidies constituted nearly 9 percent of the total central government expenditure.
The Major subsidies include:

Food subsidy, Fertilizer subsidy, Petroleum subsidy, etc.
-Here, the other subsidies include interest subsidies for various government schemes, subsidies for the
price support scheme for agricultural produce, and assistance to state agencies for procurement. Some
examples of subsidies for various government schemes are PM-KISAN, Pradhan Mantri Awas Yojana,
National Health Mission etc.
Corruption in India:
In Transparency International's 2022
Corruption Perceptions Index, which
scored 180 countries on a scale from
0 (highly corrupt) to 100 (very
clean), India scored 40, ranked 85th
among the 180 countries in the
Index.
-The causes of corruption in India
include excessive regulations,
complicated tax and licensing
systems, numerous government
departments with opaque
bureaucracy and discretionary
powers, monopoly of government
controlled institutions on certain
goods and services delivery, and the
lack of transparent laws and
processes
Economic Freedom Index 2023:
India’s economic freedom score

is 56.2, making its economy the
131st freest in the 2023 Index.
India is ranked 27th out of 39

countries in the Asia–Pacific
region, and its overall score is
below the world and regional
averages.
Trade Freedom Index 2022:
The value from 2022 is 71 points. For comparison, the world average in 2022 based on 175 countries
is 69 points.
-India is party to free trade agreements (FTAs) and other trade agreements with many countries and
trade blocs, and is negotiating with many others. As of 2022, India has preferential access, economic
cooperation and FTA with more than 50 individual countries.
Investment Freedom Index 2022:
The latest value from 2022 is 40 points. For comparison, the world average in
2022 based on 175 countries is 57 points
world average: 57.00

Financial Freedom Index 2022:
The latest value from 2022 is 40 points. For comparison, the world average in 2022 based on 175
countries is 49 points

Financial Freedom Index 2022:
The latest value from 2022 is 40 points. For comparison, the world average in 2022 based on 175
countries is 49 points

Economic
company profile
PESTLE
entry mode
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The economy of India has transitioned from a mixed planned economy to a mixed middle-income
developing social market economy
In 2023:
-GDP in Billions. US$PPP 13,033.4
-GDP per capita (in US$ PPP) 9,073.0
-GDP in Billions (US$ nominal) 3,820.6
-GDP per capita (in US$ nominal) 2,691.2
-GDP growth (real) 6.1%
-Inflation rate 5.66%
In 2022, India's ten largest trading partners were the United States, China, United Arab Emirates
(UAE), Saudi Arabia, Russia, Germany, Hong Kong, Indonesia, South Korea, and Malaysia. In
2021–22, the foreign direct investment (FDI) in India was $82 billion. The leading sectors for FDI
inflows were the service sector, the computer industry, and the telecom industry. India has free trade
agreements with several nations, including ASEAN, SAFTA, Mercosur, South Korea, Japan,
Australia, UAE, and several others which are in effect or under negotiating stage.
-The service sector makes up more than 50% of GDP and remains the fastest growing sector, while
the industrial sector and the agricultural sector employs a majority of the labor force
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-India GNI per capita for 2022 was $2,150, a 13.76% increase from 2021
-Ranking in the world by GDP : 6 ($3468.6 billions)
Inflation
-Annual consumer inflation in India eased to 5.66% in March of 2023, the lowest since December of
2021 from 6.44% in February, and slightly below market forecasts of 5.8%.
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Main economic sectors
1. Agriculture
-Agriculture and allied sectors like forestry, logging and fishing accounted for 17% of the GDP, the
sector employed 49% of its total workforce in 2022.
-Agriculture accounted for 22% of GDP, and employed 59% of the country's total workforce in 2022
-India ranks second globally in food and agricultural production, while agricultural exports were
$35.09 billion
-The states of Uttar Pradesh, Punjab, Haryana, Madhya Pradesh, Andhra Pradesh, Telangana, Bihar,
West Bengal, Gujarat and Maharashtra are key contributors to Indian agriculture.
-India has the second-largest amount of arable land, after the US, with 52% of total land under
cultivation. However, agricultural output lags far behind its potential. The low productivity in India is
a result of several factors
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2, Manufacturing and industry
-Industry accounts for 24% of GDP and employs 22% of the total workforce. According to the World
Bank, India's industrial manufacturing GDP output in 2022 was 6th largest in the world on current
US dollar basis.
-Manufacturing and tech industries are geographically located in industrial regions in India, It is also
the world's second-largest coal producer, the second-largest cement producer, the second-largest
steel producer, and the third-largest electricity producer.
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3. Services
-The services sector has the largest share of India's GDP, accounting for 54% in 2022. It is the
seventh-largest services sector by nominal GDP, and third largest when purchasing power is taken
into account. The services sector provides employment to 29% of the workforce. Information
technology and business process outsourcing are among the fastest-growing sectors
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4. Food Market
-Revenue in the Food market amounts to US$963.60bn in 2023. The market is expected to grow
annually by 7.23% (CAGR 2023-2027).
-The market's largest segment is the segment Bread & Cereal Products with a market volume of
US$173.90bn in 2023.
-In global comparison, most revenue is generated in China (US$1,386.00bn in 2023).
-In relation to total population figures, per person revenues of US$678.70 are generated in 2023.
-In the Food market, 1.2% of total revenue will be generated through online sales by 2023.
-In the Food market, volume is expected to amount to 663.70bn kg by 2027. The Food market is
expected to show a volume growth of 6.0% in 2024.
-The average volume per person in the Food market is expected to amount to 419.30kg in 2023.
-The food service industry continues to play an important role in promoting economic growth and
promoting the recovery of consumption, increasing consumer purchasing power → creating business
advantages for restaurants
company profile
Social
PESTLE
entry mode
P E
-The current population
of India is 1,418,126,019 as of
Thursday, April 27, 2023.
-India population is equivalent

to 17.7% of the total world
population.
-India’s population is young. Its birth

and death rates are both near the
global average. More than half the
population is under age 30 and less
than one-fourth is age 45 or older.
Life expectancy is about 68 for men
and 70 for women.
P E
The biggest factor behind India’s
massive population is its young people:
650 million Indians—nearly half the
country’s population—are below the
age of 25. And experts estimate that
India won’t hit its population peak until
2065, which means that even if the
younger demographic produces only
one or two children per couple, the
population size will continue to increase
over time before it stabilizes, driving
what Population Foundation of India
(PFI) calls the “population momentum.”
PFI adds that India can learn from
China’s shrinking population by
achieving low fertility rates without
imposing further population control
methods.
P E
In 2021, approximately a third of the
total population in India lived in cities.
The trend shows an increase of
urbanization by almost 4 percent in
the last decade, meaning people have
moved away from rural areas to find
work and make a living in the cities.
Leaving the field

Over the last decade, urbanization in
India has increased by almost 4
percent, as more and more people
leave the agricultural sector to find
work in services. Agriculture plays a
significant role in the Indian economy
and it employs almost half of India’s
workforce today, however, its
contribution to India’s GDP has been
decreasing while the services sector
gained in importance.
P E
India is of course one of the fastest

growing economies of the world
and a major part of its growth can
be attributed to the middle class.
A section of country's households
which earn above Rs 5 lakh per
annum but less than Rs 30 lakh
per annum can be categorized in
the middle-class segment.
P E
Traditional culture toward foods
Traditional Indian foods have their own

significance in social and cultural
aspects. Moreover, traditional cuisines
are largely influenced by religious,
regional, and agrarian traditions.
Over the years the collective knowledge
of preparing food has been preserved
and experimented with the
contemporary ingredients to make it
more delicious. From vegan to non-
vegan, one can find thousands of
amazing dishes in India.
P E
The Indian food recipes are
incomplete without exotic spices
and flavors native aromatics.
Being religious, people have a
huge attachment to their food
culture.
These include cardamom,

coriander seeds, cumin seeds,
fennel seeds, garlic, ginger,
mustard seed, nutmeg, onion,
poppy seed, red chili pepper,
turmeric, and more.
Not only do they add aroma and

depth to your dishes, but they
also have health benefits that
can improve your overall well-
being.
P E
Food in North India:
-Spices and veggies reign (lots of vegetarian options).
-North Indians prefer breads like naan over rice.
-Dishes aren’t as fiery hot as in the south, and you’ll
find more creamy creations.
South Indian dishes:

-Curries are hotter.
-More rice is eaten, often combined with lentils.
-Dishes feature a lot of seafood and coconut.
P E
The iconic breads and curries widely
recognized in Indian food outside of the
country are enhanced by the bustling
street food culture, celebratory dishes and
ancient beverages that make up the
vibrant world of Indian food.
P E
Eating habits: The middle finger
is the extended part
The custom of eating by hand is an ancient of the sky (space)
tradition with spiritual meaning. It is derived from
ancient guards teaching that our body is
synchronized with the elements and each finger
represents one of the five elements: The ring finger
is the extension
of the earth
The index finger
is the extension
of the air
The thumb finger is The pinkie finger

the extension of is the extension
the fire of the water
P E
Eating habits: The left hand is considered
less hygienic because it is
used more for such tasks as
removing shoes and toileting.
The right hand is

preferred over the
left hand when
eating or handling
food.
P E
Eating habits:
Most dishes feature meat or
vegetables mixed with sauce
and rice. Since many Indians
are vegetarian, the menu for
everyday meals is based mostly
upon a diet without meat. When
meat is incorporated in dishes, it
is most commonly in the form of
chicken or lamb, and sometimes
seafood, such as prawns. The
majority of the Indian
population is Hindu, so beef
and pork are often excluded
from Indian dishes due to
religious requirements.
P E
Eating habits:
Family is central to Indian cultural
values. Meals are most often eaten
with family members. Everyone
gathers around the table or relaxes
on floor mats while eating chutney
and curries on a big banana leaf.
P E
Traditional cuisine:
Rice and meat or vegetables are
prepared separately, then combined
and slow-cooked in the oven to
create this aromatic “dry dish”
(there’s no creamy gravy-like sauce).
Basmati rice is typically used. The
meat (goat, chicken or mutton) is
usually marinated first in yogurt.
Spices such as cinnamon, nutmeg
and cardamom add a delicate
flavor.
P E
Butter chicken (or murgh makhani) is
one of the most popular Indian curries.
Typically a mild curry, it combines
onions, butter and cream in a velvety
smooth tomato sauce with chicken
chunks.
P E
As part of your Indian curry feast,
you need one of the most famous
Indian dishes – naan.
A type of pillowy yeast-leavened
flatbread, naan is traditionally
baked in a clay oven (called a
tandoor). It’s perfect for mopping
up all that delicious curry sauce!
P E
A staple in many Indian
households, paratha is unleavened
flatbread, happily eaten at breakfast,
lunch and dinner.
Paratha vs naan: What’s the difference?
While naan is baked in a clay tandoor
oven, parathas are pan-fried. They’re
thinner than naan and flakier.
To eat them, tear the paratha apart with
your fingers. It’s delicious on its own. Or
use the torn pieces to scoop up your
curry sauce.
P E
Religion
The most practiced religions are Hinduism
(79.8%), Islam (14.2%) and Christianity
(2.3%). Buddhism, which is native to
northern India, is mostly concentrated in
the Himalayan region or near the
Myanmar border and the branch
practiced is generally Tibetan Buddhism.
P E
Education in India
In India, 21% of 25-34 year-olds had a
tertiary qualification in 2020 compared
to 47% on average across
OECD countries.
In 2020, 61% of 3-5 year-olds in India

were enrolled in early childhood
education programmes education in
India, compared to 83% on average
across OECD countries. The share of
children enrolled in private institutions at
pre-primary level was 22%.
The Organization for Economic Co-

operation and Development (OECD)
company profile
Technological
PESTLE
entry mode
P E S
Innovation Index 2022:
India is ranked 40th position out of 132 in the

Global Innovation Index (GII) 2022 rankings
released by World Intellectual Property
Organization (WIPO). This is a big improvement if

we compare this year’s rank with 81st rank in 2015.
India entered the top 40 for the first time.
-India is the innovation leader in the lower middle-
income group. It leads the world in ICT services
exports and holds top rankings in other indicators,
including venture capital receipt value, finance for
startups and scale ups, graduates in science and
engineering, labor productivity growth and domestic
industry diversification. India has also witnessed
growth in R&D expenditure and venture capital.
P E S
Technology development:
-India’s Technology Industry has mirrored and

propelled India’s growth story over the past 3
decades and continues to set the growth and
innovation narrative for the foreseeable
future. While the first $100 billion took 30
years to materialize, in the next 10 years the
industry has been able to double it. In FY-
2022, the technology industry grew at 15.5%
to reach $227 billion in revenue which is 9%
of GDP. With exports reaching $178 billion,
the sector contributes 51 per cent of services
exports. More importantly, the industry
generates 5 million direct employment with
women constituting 36% of the workforce.
P E S
Technology development:
-Apart from policies and incentives, Governments at
various levels are also active consumers of the sector as
they contribute by actively imbibing technology into
governance.
-In the last decade, India has created the largest digital
public good ecosystem in the world. Through the India
stack framework, products and initiatives, India has
witnessed digital solutions on identity, payments,
credentials, health, education being scaled for a billion
people to usher in an era of digitization to improve
governance and quality of life. This has had a domino
effect on the industry in terms of driving innovation,
product development and accelerating the startup
culture.
-With the mainstream adoption of several new

technologies viz., Web 3.0, Generative AI, Metaverse
etc., the next phase of digitization will be driven by the
possibilities through the emerging technologies.
P E S
The infrastructure in 2022:
-India’s national accreditation

system under the Quality Council
of India (QCI) has been ranked
5th in the world in the Global
Quality Infrastructure Index (GQII)
2022. India’s overall QI system
ranking continues to be in the Top
10 at the 10th position, with the
standardization system (under BIS)
at 9th and the metrology system
(under NPL-CSIR) at 21st position
in the world.
P E S
Internet Usage in 2023:
-There were 692.0 million

internet users in India at the
start of 2023, when internet
penetration stood at 48.7
percent.
-India was home to 467.0
million social media users in
January 2023, equating to
32.8 percent of the total
population.
-A total of 1.10 billion cellular
mobile connections were
active in India in early 2023,
with this figure equivalent to
77.0 percent of the total
population.
P E S
Internet Usage in 2023:
-Data published by Ookla indicate that

internet users in India could have expected
the following internet connection speeds at
the start of 2023:
-Median mobile internet connection speed via
cellular networks: 18.26 Mbps.
-Median fixed internet connection speed:
49.09 Mbps.
-Ookla’s data reveals that the median mobile
internet connection speed in India increased
by 3.87 Mbps (+26.9 percent) in the twelve
months to the start of 2023.
-Meanwhile, Ookla’s data shows that fixed
internet connection speeds in India increased
by 1.69 Mbps (+3.6 percent) during the
same period.
P E S
Online Food Delivery
-Revenue in the Online Food Delivery market is projected to reach US$6.1bn in 2023.
-Revenue is expected to show an annual growth rate (CAGR 2022-2028) of 33%, resulting in a
projected market volume of US$29.33bn by 2028.
-In the Meal Delivery segment, the number of users is expected to amount to 519.80m users by 2028.
-User penetration in the Online Food Delivery segment will be at 35.0% in 2023.
company profile
PESTLE
Legal entry mode
P E S T
Labor Laws:
-After covid-19, created new
job opportunities: part-time
and contract workers. This
creates opportunities for
women and students to
participate in the Indian
economy minimum wage of
full-time worker:
USD 95 ~ 7,765 INR / month
(2023)
-Minimum wage low -> labor

cost low -> the advantage for
Domino’s Pizza in hiring
cheap labor source.
P E S T
Food Laws:
-Prevent of Food Adulteration Act 1954 => to promote food security in India
-The Act provides the protection from adulteration / contamination of food that may lead to the
health risk of consumers.
-The Act deals with the frauds also that can be perpetrated by the dealers by supplying cheaper or
adulterated foods.
-The Solvent Extracted Oil, De-oiled Meal, and Edible Flour (Control) Order, 1967
=> Consumer protection through quality assurance of solvent extracted oils, de-oiled meal and edible
flour
=> Eliminates the possibility of diversion of the oils for uses not intended.
-Dominos India ensures that all food products checked and are risk assessed and their production is
either audited by a Senior qualified Food Technologist or is certified to the FSSAI for Food Safety
P E S T
Food Laws:
-Prevent of Food Adulteration Act 1954 => to promote food security in India
-The Act provides the protection from adulteration / contamination of food that may lead to the
health risk of consumers.
-The Act deals with the frauds also that can be perpetrated by the dealers by supplying cheaper or
adulterated foods.
-The Solvent Extracted Oil, De-oiled Meal, and Edible Flour (Control) Order, 1967
=> Consumer protection through quality assurance of solvent extracted oils, de-oiled meal and edible
flour
=> Eliminates the possibility of diversion of the oils for uses not intended.
-Dominos India ensures that all food products checked and are risk assessed and their production is
either audited by a Senior qualified Food Technologist or is certified to the FSSAI for Food Safety
company profile
PESTLE
entry mode
Environmental
P E S T L Environmental
India Weather | Climatic Features & Seasons of the Year:
The climate in India is
dominated by monsoon, the
wind that brings rain brings
relief to the people from hot
and humid climate during
summer. There are generally
three main seasons in India
which can be classified as hot
and dry (summer), hot and
humid (monsoon), and finally
cool and dry (winter).
The different seasons in India are:
- Cold Weather Season (Winter)
from December to February.
- Hot Weather Season (Summer)
from March to May;
- South-West Monsoon Season
(Rainy) from June to September;
- Season of Retreating Monsoon
(Autumn) from October and
November.
India is the country most affected
by drought. Climate change has
really pushed people's lives here
to a "dead end", when there
were more than 4,700 cases of
farmer suicide in the past 5 years,
947 cases in 2018 alone.
=> Prolonged drought also

seriously affects people's
production. High temperatures
have devastated all major crops,
including corn, soybeans, cotton,
peanuts, etc.; causing cattle to die
gradually, dying of hunger and
thirst. The regional economy
suffered badly.
Environmental pollution in India:
-In 2019, India led the
world in the number of
deaths from environmental
pollution with 2.3 million
cases.
-In November 2021, air

quality in India reached a
dangerous threshold. The
country's air quality index
(AQI) has reached
499/500. This means that
even healthy people are at
risk for respiratory
diseases.
Environmental pollution in India:
-Every year, New Delhi -
the world's most polluted
capital faces very poor air
quality, especially in winter.
The reason for this comes
from the polluting coal
power plants located near
the city. Not to mention a
large amount of emissions
from personal vehicles
every year here.
-This capital is also often

affected by people's
burning straw every time it
enters a new sowing
season.
Measures to reduce environmental pollution of India:
Measures to reduce
pollution and protect
people from the effects of
environmental pollution
include:
-Leave students out of
school to protect against
the effects of pollution.
-Ordered restrictions on
personal vehicles,
prohibiting trucks from
entering the city.
-State agencies and offices

only allow operation with
50% of employees.
The war on plastic waste has no end India:
Plastic waste is a big problem in
India, a billion-population country in
South Asia. However, to change
people's habit of using plastic is still
a long journey.
The Central Pollution Control Department
estimates that there is about 26,000 tons of
plastic waste in India every day, causing
landfills to become increasingly
overcrowded. Remarkably, half of this is
burned, unclassified or dumped directly into
the natural environment including seas and
rivers. In June 2018, Prime Minister
Narendra Modi pledged to eliminate single-
use plastic products by 2022, according to
The Economic Times.
To date, experts say the government is unlikely to achieve this goal while mountains of garbage mixed
with plastic waste and other non-biodegradable things are still "standing" in many places. For example,
authorities warn that in just a few months, the Ghazipur landfill in the east of the capital New Delhi will
be taller than the famous Taj Mahal with a height of 73 meters, according to AFP. Even so, hundreds of
garbage trucks still go in and out of this site every day due to the inability to find an alternative.
UN tackles plastic waste in India:
The UNDP program, which
started in 2018, has collected
83,000 tons of plastic waste to
date. According to official
estimates, India generates about
3.4 million tons of plastic waste
annually.
"In India, even though around

60% of plastic is recycled, we
are still seeing the damage that
plastic pollution is causing," said
Nadia Rasheed, Deputy Resident
Representative, UNDP India.
P P
marketing 4P
P P
company profile
PESTLE
P
P
The adaptation strategy Domino’s Pizza
marketing 4P using in India market and how different it
P P
is compare to the standardization actives
in the 4Pscompany profile
of marketing:
1.Product
2.Price
3.Place
PESTLE4.Promotion
standardization adaptation
STP
promotion product
place price
adaptation
S segmentation:
-India is a foodie culture and has young population
targeting:
T
-the purpose is “Our pizza brings people closer"
positioning:
P -moving themself to higher positions in fast-food industry
adaptation
S segmentation:
-foodie culture and young
population
targeting:
T
“Our Pizza Brings People Closer, and our Values, including Do the
Right Thing, because it’s the Right Thing to do. The future of our
industry is delivery. Where others have had to turn customers away
because of a lack of team members, Domino’s intends to thrive in the
Age of Delivery by providing rewarding roles with the opportunity of
future growth, including the unrivalled pathway to entrepreneurship.”
by DON MEIJ Group CEO & Managing Director, in Annual report 2022
positioning:
P -moving themself to higher positions in fast-food industry by:
1. pricing strategy made to make the products affordable and
attainable for a larger group of people
2. social activities: social media, branding
3. Having more stores across the country
product
product
Pizza is an incredibly popular food in India, and for good reason. Pizza fits well with Indian cuisine
because flat, leavened breads, often with various toppings added, have been a common and beloved
food in India for thousands of years.
Some of pizza’s key ingredients, like mozzarella cheese and basil, have their origins in India as well.
product
In its modern Italian or American forms, pizza has become a hugely popular dish in India, with the
pizza industry worth an estimated $15-30 billion in 2019. This puts the estimated value of India’s
pizza industry in close proximity to that of the US which has by far the biggest pizza industry world
with a value of around $46 billion.
product
Cần thêm mấy món trong Menu standardization để so sánh (~ 3 slide)
adaptation
product
The menu ensures the full range of the brand's main dishes and variations to fit in with the Indian
culture
adaptation
product
All of India’s most widely practiced religions have dietary laws and traditions. For example, Hindu
texts often praise vegetarianism, and Hindus may also avoid eating beef because cows are
traditionally viewed as sacred. Muslim teachings, meanwhile, prohibit pork.
adaptation
product
Having their own line of veggie
pizza. Using the icon:
adaptation
product
Having their own line of non-
veggie pizza. Using the icon:
adaptation
product
Similar to naan, a flat leavened bread popular in India used to scoop up all kinds of oily foods like
cheese and vegetables, pizza is a food that is meant to be eaten with your hands and is often served
topped with fresh and tasty ingredients. So, for Indians, the transition from naan to pizza was perhaps
even easier than it was for Americans who were not used to eating such foods when it was introduced
there in the late 19th century.
adaptation
product
Menu inspired by the country of Italian pizza in Indian style:
Domino’s now has a new gourmet range - #DominosVivaRoma straight from Italy! The new range of 8
pizzas boasts of the most fresh flavors. A bite that can transport you to Italy and make you even POST
in Italian!
adaptation
product
First stop - Caprese Pizza!
Enjoy the taste of Italy with #DominosVivaRoma.
The fresh ingredients and cheesy goodness makes
this a yummy first stop!
adaptation
product
This is for the veggie lovers!
Marrying the freshest veggies with delicate flavors
- that’s how the Italians love their pizza!
adaptation
product
Al Fungi is our third stop!
This quintessential mushroom pizza is a must try for
foodies who can’t say no to an indulgent
experience.
adaptation
product
Burrata Pesto is here!
What goes best with bocconcini, burrata,
mozzarella and parmesan? An aromatic twist of
basil pesto.
adaptation
product
This stop is for the cheese lovers- The 5 cheese
pizza!
Make fresh bocconcini, parmesan, mozzarella,
orange cheddar and spicy ghost pepper your best
friends with every bite of this pizza!
adaptation
product
Chicken lovers, ready your taste buds
with #TheGourmetExperience of #DominosVivaRo
ma Smoked Chicken Pizza. An irresistible
combination of bocconcini cheese and basil pesto
with juicy chicken rashers, black olives, red and
yellow bell peppers await your taste buds if you
invite this pizza home!
adaptation
product
The 7th wonder of #DominosVivaRoma range -
Chicken Salami Pizza!
Pair your Italian indulgence with bocconcini
cheese, flavorful chicken salami and evergreen
BBQ chicken.
adaptation
product
The final stop of our trip, last but not the least-
classic chicken pepperoni!
Want a pizza that screams Italy? Hand tossed thin
crust pizza with Italian sauce, bocconcini cheese
and chicken pepperoni. It doesn’t get more Italia
than this!
adaptation
product
The accompanying seasoning is spicy marjoram leaves and dried chili, different from other types of chili
sauce, conditioner, ketchup.
standardization adaptiation
1. Price offer configuration: The company

provides price discrimination on similar
products price
2. yyyyyy
3. zzzzzz
price
Domino’s Pizza India has the cheapest price
US Vietnam India
Veggie Paradise
(12 inch) $ 13.99 $ 4.80 $ 4.38
Cheese Mania
(12inch) $ 7.99 $ 9.77 $ 3.75
adaptation
price
1. Price offer configuration:

-Combo offer: To cater to different customer segments that usually don’t have time to go for
customization will opt for combo offer. Following types of combos are currently offered
Work from home: Introduced during lockdown mainly to cater to the employees working from home
(Both Veg and Non Veg)
Pasta treat: Mainly to cater to Pasta lover customers- Moroccan spice, Creamy tomato, Cheesy
Jalapeno (Both Veg and Non Veg)
Cheese burst: To cater to cheese lovers- Ultimate Cheese burst Deluxe, Premium (Both Veg and Non
Veg) o Family treat: Introduced during lockdown to cater to families so as to create emotional connect
among family members (Both Veg and Non Veg)
Movie marathons: To cater to people glued to watching movies/ tv shows on OTT platforms in 2020.
adaptation
price
2. Price Fencing
Group pricing: Corporate discounts offered to
select companies
Channel pricing: Dominos provides the option of

location based pricing- online order, dine-in option,
order on train and Drive-N- pick.
Volume discounts: This is offered by Dominos on

any size of pizza usually on higher priced pizzas.
E.g.- 40% off on any two pizzas.
Regional pricing: Dine-in prices at airports will be

higher due to positive differentiation offered of
comfort, ambience, safety and hygiene measures.
Self-selection: ‘Your 3AM friend’ service provided

in Bengaluru mainly caters to IT people working
late night.
adaptation
price
2. Price Fencing
Group pricing: Corporate discounts offered to
select companies
Product Versioning: Extra cheese burst combo
over regular combo to create the impression of a
superior product
Time based differentiation: It creates fencing by

offering discounts and offers on particular days
apart from Everyday value offer like Monday
Magic, Whats a Wednesday and Friday
Freakout
1. Location
place 2. Operation Mode

3. Store Decoration
4. Online
5. Does Domino’s Pizza India prefer blue because out-of-blue?
place
1. Location:
-Global pizza powerhouse Domino’s Pizza operated a total of 19,880 restaurants worldwide in 2022.
This number increased by 1,032 units over the previous year. The number of Domino's Pizza stores
worldwide has increased year-over-year since 2006.
-Domino's Pizza chooses their restaurant and store locations based on some of the following criteria:
o Choosing high-visibility and high-traffic locations
o Adopting a small store format
o Designing the stores with a simple and functional layout
o Maintaining a consistent and recognizable brand image
o Implementing a centralized supply chain system
place
2. Operation Mode:
-Established in 1960 and started franchising 7 years after they were founded (1967). 19,880
restaurants worldwide in 2022.
-Domino's Pizza has two types of franchise formats: traditional stores and non-traditional stores
place
2. Operation Mode:
Traditional stores are retail outlets located primarily in shopping centers, strip centers and similar retail
locations with appropriate parking for delivery vehicles and customers of the store.
place
2. Operation Mode:
Non-traditional stores sell Domino's pizza and other authorized products and services at non-
traditional locations, such as airports, stadiums, zoos, convenience stores, etc.
The initial franchising fee for

both types of stores is $10,000.
Do note that Domino's sometimes
charges a "reservation fee" of
$25,000
place
2. Operation Mode:
Transitional stores: These locations are located in smaller markets and have more scaled-back,
customized menus to meet this smaller client base. They begin as carry-out-only stores, but may be
transitioned to a traditional store once the market is proved out.
place
2. Operation Mode:
Domino's Pizza chooses their restaurant and store locations based on some of the following criteria:
-Land
-Building
-Lease
adaptation
place
2. Operation Mode:
Land: 0.3-0.78 acre of land / traffic count of 20,000 ADT / households of 3,000-15,000 in three-mile
radius / parking of minimum 15 spaces
adaptation
place
2. Operation Mode:
Building: match with standards of domino's pizza
adaptation
place
2. Operation Mode:
Lease: should be 10-year
adaptation
place
3. Store Decoration: Outside - Traditional stores
-Have brand sign in the outside
-Wide space and open space
-The store’s logo is the domino – also the name of the store
=> to help customers easily recognize the brand
adaptation
place
3. Store Decoration: Outside – Non Traditional stores
@In the airport:

-Signboard bright, clean, modern
@Take away store:

-no dine-in space
place
3. Store Decoration: Inside
-mainly use logo color for furniture
-comfortable furniture
place
3. Store Decoration:
Design styles vary greatly from country, for example @US
adaptation
place
4. Online:
Domino’s pizza provide delivery service to customer via online order through website and mobile app
adaptation
place
Blue is one of the original colors of the Domino's Pizza logo. The blue color may also convey a sense
of trust, loyalty and quality to the customers.
adaptation
place
Blue is a popular and appealing color in India, this color was considered a lucky symbol for Indian
sports.
adaptation
place
Blue is also associated with calmness, freshness and creativity in Indian culture => Approaching the
young and urban consumers
adaptation
place
Blue is a differentiating and distinctive color in the pizza industry => create a unique and memorable
brand identity in India
adaptation
place
Color closed to Indian or Hindi people (Shiva God’s skin color)
adaptation
place
In terms of choosing best location

to create a efficiency delivery
network, Domino's also closely
calculates the location of the store
with factors such as the distance
between residential areas in the
area, traffic volume and the width
of the roads.
Success rate of delivery within 30
mins 99.6% => It incentivized
Indians to try out food ordering,
Ensure credibility with customers
promotion 1. social media

2. website
3. application
4. brand activation
5. campaign
promotion
1 social media 2 website 3 application
above the line
below the line 4 5

brand activation campaign
promotion
1 social media
promotion
social media: facebook
place
product
pricepromotion
social media: twitter
place
product
pricepromotion
social media: instagram
place
product
pricepromotion
social media: youtube
place
product
pricepromotion
2 website
dominos.com
place
product
pricepromotion
website
place
product
pricepromotion
3 application
place
product
pricepromotion
The Domino's
Pizza app was first
released in 2012,
becoming the first
F&B business to
enter the field.
place
product
pricepromotion
Thanks to the gamification of Domino's Pizza's sales

application, it has contributed to great success in Domino's
Mobile App Marketing campaign. Help Domino's Pizza's
sales grow dramatically.
Domino's digital platforms comprise 30% of sales in the

U.S.; in April it reached the $1 billion milestone in online
sales. Both mobile apps – for the iPhone and Android –
are in top 15 in lifestyle rankingsThe
with Domino's
the iTunes store and
on Google Play. The Android app generated more than
140,000 downloads in its first two Pizza
weeksapp was first
after being
released. released in 2012,
becoming the first
F&B business to
enter the field.
place
product
pricepromotion
The original idea that came from a minigame was simply to let players create a pizza according
to their personal preferences. Thanks to promoting and making their cake loved by everyone,
each player will receive a certain amount of money. There are many customers who have
participated and Domino’s Pizza succeeds in promoting its brand.
The Domino's
Pizza app was first
released in 2012,
becoming the first
F&B business to
enter the field.
place
product
pricepromotion
4 brand activation
In June 2018, Domino’s began repairing road potholes in the U.S. as part of a ‘Paving for
Pizza’ initiative to prevent its pizza from being damaged during shipping.
In June 2019, Domino’s announced a partnership with robotics company Nuro. The service is expected to
launch in Houston, Texas with Nuro's R2 self-driving car.
place
product
pricepromotion
5 campaign
place
product
pricepromotion
campaign
Starting in 1973, Domino’s Pizza’s
Marketing Strategy provides a
service that assures customers that
their pizza will be delivered within 30
minutes of ordering, otherwise they
will receive free pizza. This
commitment was changed from free
pizza to $3 off in 1987.
In December 2007 Domino’s Pizza’s Marketing Strategy introduced a new Slogan:
‘You Got 30 Minutes’ alluding to the previous commitment, but not committing to promise half-hour
delivery. Domino’s Pizza’s Marketing Strategy continues to apply a 30-minute delivery commitment
to orders placed in its stores located in @Colombia, @Vietnam, @Mexico, @China and @India.
In 2011, Domino’s Pizza’s Marketing Strategy launched a billboard in New York’s Times Square,
showing real-time comments from customers, including good, neutral and bad comments.
place
product
pricepromotion
discount campaign,
@Siri Lanka
Enjoy 50% Discount at Domino’s Pizza
place
product
pricepromotion
e-mail marketing campaign @UK
adaptation
1 social media
The Domino's
Pizza app was first
released in 2012,
becoming the first
F&B business to
enter the field.
adaptation
social media: facebook
The Domino's
Pizza app was first
released in 2012,
becoming the first
F&B business to
enter the field.
adaptation
place
product
pricepromotion
social media: twitter
The Domino's
Pizza app was first
released in 2012,
becoming the first
F&B business to
enter the field.
adaptation
place
product
pricepromotion
social media: instagram
The Domino's
Pizza app was first
released in 2012,
becoming the first
F&B business to
enter the field.
adaptation
place
product
pricepromotion
social media: youtube
The Domino's
Pizza app was first
released in 2012,
becoming the first
F&B business to
enter the field.
place
product
pricepromotion
2 webite
The Domino's
Pizza app was first
released in 2012,
becoming the first
F&B business to
enter the field.
adaptation
place
product
pricepromotion
3 application
The Domino's
Pizza app was first
released in 2012,
becoming the first
F&B business to
enter the field.
adaptation
place
product
pricepromotion
4 brand activation
The delivery staff and manager often sit down to draw roadmaps for orders. Each delivery
must ensure a total travel time of 8 minutes, 7 minutes of waiting in case of traffic jams and bad
roads. In this way, 99% of Domino's pizzas are delivered in just 30 minutes.
adaptation
place
product
pricepromotion
5 campaign
There are a number of Domino's campaign recent launching in India.
The pizzas delivered hotter,
fresher, and faster with
Domino’s 20 mins Delivery
Guarantee or get it for free!
adaptation
place
product
pricepromotion
campaign
Domino's
Children's Day
@India
Come celebrate #ChildrensDay ‘Kiddie Carnival’ at your nearest Domino’s store and enjoy a day full of fun filled
activities like pizza making, face painting, coloring, Photo Booth, music and a lot more.
And the best part is - EVERY KID WHO COMES TO DOMINO’S STORE today will get a FREE CHOCO LAVA
CAKE (on purchase of a medium / large pizza).
adaptation
place
product
pricepromotion
campaign
There is some promotions Domino's in recent years
Domino’s Diwali Offer: Domino’s Cheesy rewards:
Celebrate Diwali with Domino’s Sparkling Offers

thank you for your attention
you must be starving, order some Domino’s Pizza now

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Domino’s Pizza India

where you can

Nguyễn Ngọc support team

2. Domino’s Pizza in India:

1960 1983 1989 1998 2007 2013 2017 2018 2021

spoiler alert: in 1995, Domino entered to India fast-food market

Domino’s introduces online and mobile

Domino’s introduces Pizza Profiles on dominos.com. The enhanced online

Local Taste Pizza

LAS VEGAS, May 12, 2022

Domino’s has seriously delivered when

Jubilant FoodWorks Limited

1995 1996 1998 2000 2004 2006

2008 2009 2010 2011 2012 2013

2014 2016 2017 2018 2019 2021 2022

India is the largest international market for Domino's outside its

Some other facts about Domino’s Pizza in India

from US$132 million in 1991-1992

:: The country had started opening

:: The government welcome

Domino’s Pizza, 1960 India, 1947

-Looking for long-term -Good with hand

-The opening of the Domino's

-Domino's franchise cost

1996 1998 2004 2006

2008 2011 2012 2014

2014 2016 2017 2019

longer historical series

The Major subsidies include:

India’s economic freedom score

India is ranked 27th out of 39

world average: 57.00

world average: 49.00

world average: 49.00

-India population is equivalent

-India’s population is young. Its birth

Leaving the field

India is of course one of the fastest

Traditional culture toward foods

Traditional Indian foods have their own

These include cardamom,

Not only do they add aroma and

South Indian dishes:

The thumb finger is The pinkie finger

The right hand is

In 2020, 61% of 3-5 year-olds in India

The Organization for Economic Co-

India is ranked 40th position out of 132 in the

Organization (WIPO). This is a big improvement if

-India’s Technology Industry has mirrored and

-With the mainstream adoption of several new

-India’s national accreditation

-There were 692.0 million

-Data published by Ookla indicate that

-Minimum wage low -> labor

=> Prolonged drought also

-In November 2021, air

-This capital is also often

-State agencies and offices

"In India, even though around

1. Price offer configuration: The company

Domino’s Pizza India has the cheapest price

1. Price offer configuration:

Channel pricing: Dominos provides the option of