Meeting 1 Characteristics of electronic

INTRODUCTION TO E-
retailing (e-tailing)
COMMERCE
Pengecer adalah perantara penjualan antara
“E-commerce refers to the functional aspects of
produsen dan pelanggan. Ritel yang dilakukan
selling products online, such as managing supply
melalui Internet disebut ritel elektronik (e-tailing),
chains, getting a storefront set up on
dan penjual yang melakukan bisnis ritel online
a website, or processing transactions and
disebut e-tailers.
collecting payments.” – Udo Rauch, 2021.

E-tailing business model

Difference Between e-commerce
and digital commerce
“Digital commerce covers things like content
management, data interrogation and analytics,
user design and experience, customer engagement
and retention, and the ability to quickly adapt and
roll out features to each customer-facing endpoint
with ease.”
Partial vs Pure e-commerce
Should a business practice all of three e-
commerce activities, the business is considered as
pure e-commerce. Meanwhile, if the business only
practice less than three e-commerce activities, the
business is considered as partial e-commerce.
A business model is a description of how an
organization intends to generate revenue through
its business operations.
Following the e-tailing business model, e-tailing
could be classified in several ways according to
their nature of business (general or specialty e-
tailing), the scope of sales region covered, or their
revenue sources.
Meeting 5
JUSTIFY E-COMMERCE
INVESTMENT

Meeting 2
THE E-COMMERCE
FRAMEWORK

Major activities on e-commerce

 Ordering and payments
 Order Fulfilment
 Delivery to Customers

Meeting 3
EXPLORING THE
CHARACTERISTIC OF E-
MARKETPLACE

Meeting 4
MAJOR APLICATION OF E-
COMMERCE