coure2_assignment_Week6: Go online and search for information about companies that have been

harmed or bankrupted by a disaster. Choose one such company and create a brief case study about it.
Successful narratives will focus on the manner in which the organization was impacted, including
financial losses, losses of sales, or the need for layoffs. Your assignment should be 3-4 paragraphs in
length.

Answer:

One example of a company that was impacted by a disaster is Kodak, the American technology company
that was once a dominant player in the photography industry. In the early 2000s, Kodak struggled to
compete with the rise of digital cameras, which caused a significant decline in demand for traditional
film photography. However, Kodak's situation worsened when it was hit by a series of natural disasters,
including Hurricane Katrina in 2005 and a massive earthquake in Japan in 2011, where Kodak had
significant operations.

The natural disasters resulted in Kodak incurring significant financial losses, as the company had to
spend a considerable amount of money to repair its facilities and recover from the damages caused by
the disasters. In addition, the disasters caused disruptions to Kodak's supply chain and manufacturing
operations, leading to production delays and reduced sales. These factors contributed to Kodak's
eventual bankruptcy filing in 2012.

Kodak's bankruptcy resulted in significant layoffs, as the company was forced to restructure and cut
costs to remain competitive. The company sold off many of its patents and assets, focusing instead on
new business lines such as commercial printing and digital imaging. Despite these efforts, Kodak never
fully recovered from its financial difficulties and continued to struggle in the years following its
bankruptcy. The story of Kodak highlights the devastating impact that natural disasters can have on
companies and the importance of having contingency plans in place to manage such events.