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  • Day 15 - Google Adwords

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    aroralokesh
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    Google AdWords is an online advertising platform where advertisers bid to display brief advertisements to web users. Advertisers pay under a pay-per-click model, paying only when a user clicks their ad. The presentation provides an overview of Google AdWords, including its history and key features such as keyword planning, ad management tools, placement targeting, and remarketing capabilities. It also reviews how to set up a Google AdWords account and create an advertising campaign.

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    Google AdWords is an online advertising platform where advertisers bid to display brief advertisements to web users. Advertisers pay under a pay-per-click model, paying only when a user clicks their ad. The presentation provides an overview of Google AdWords, including its history and key features such as keyword planning, ad management tools, placement targeting, and remarketing capabilities. It also reviews how to set up a Google AdWords account and create an advertising campaign.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    27 views48 pages

    Day 15 - Google Adwords

    Uploaded by

    aroralokesh
    Google AdWords is an online advertising platform where advertisers bid to display brief advertisements to web users. Advertisers pay under a pay-per-click model, paying only when a user clicks their ad. The presentation provides an overview of Google AdWords, including its history and key features such as keyword planning, ad management tools, placement targeting, and remarketing capabilities. It also reviews how to set up a Google AdWords account and create an advertising campaign.

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    of 48

    TOPIC: Google Adword

    COURSE: Digital Marketing

    PPT SL.NO.: 01 of 48

    VERSION: 01 LAST UPDATED ON: 01/05/2021

    Presentation By: Nikhil Ranjan


    Content

     What is Google Adword?


     Features

     Adword Account

     How to create Google Ad Campaign?


    Introduction to Google Adword

    Google Ads (formerly Google AdWords) is


    an online advertising platform developed
    by Google, where advertisers bid to
    display brief advertisements, service
    offerings, product listings, or videos to web
    users.
    Introduction to Google Adword

    It can place ads both in the results of


    search engines like Google Search (the
    Google Search Network) and on non-
    search websites, mobile apps, and videos
    (the Google Display Network). Services are
    offered under a pay-per-click (PPC) pricing
    model.
    Introduction to Google AdWords
    History of Google Adword
    Google launched AdWords in 2000. At first,
    AdWords advertisers paid for the service
    monthly, and Google would set up and manage
    their campaign. To accommodate small
    businesses and those who wanted to manage
    their own campaigns, Google soon introduced
    the AdWords self-service portal. In 2005,
    Google started a campaign management service
    called Jumpstart
    Features of Google Adword

     Keyword Planner provides data on


    Google searches and other resources to
    help plan advertising campaigns.
     AdWords Express (previously "Google
    Boost") is a feature aimed at small
    businesses that attempts to reduce the
    difficulty of managing ad campaigns by
    automatically managing keywords and
    ad placement.
    Features of Google Adword

     Google Ads Editor is a downloadable


    program that allows users to make bulk
    changes to ads and edit ads offline. It
    also allows users to see ad performance,
    like the dashboard.
     The Reach Planner allows users to forecast

    the reach and extent of their video ads


    across YouTube and Google video
    partners.
    Features of Google Adword
     In addition to location and language targeting,
    advertisers can specify Internet Protocol (IP)
    addresses to be excluded.
     Placement-targeted advertisements (formerly
    Site-Targeted Advertisements) places adverts
    based on keywords, domain names, topics,
    and demographic targeting preferences
    entered by the advertiser.
    Features of Google Adword

     Remarketing allows marketers to show


    advertisements to users that have
    previously visited their website, and
    allows marketers to create different
    audience lists based on the behavior of
    website visitors.
    Features of Google Adword

     Ad extensions allow advertisers to show


    extra information with their ads, such as a
    business address, phone number, links to a
    web page or app, prices, or sales and
    promotions. Google Ads may also display
    automated extensions such as consumer
    ratings when the system predicts they will
    improve performance.
    Google Adword Account
    Google Adword Account
    Google Adword Account
    Google Adword Account
    Google Adword Account
    Google Adword Account
    Google Adword Account
    Google Adword Account
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    Google Adword Account
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    Google Adword Account
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    Google Adword Account
    Google Adword Account
    Google Adword Account
    Google Adword Account
    Google Adword Account
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    Google Adword Account
    Google Adword Account
    Google Adword Account
    Google Adword Account
    Google Adword Account
    Google Adword Account
    Google Adword Account
    Thank you!
    If you have any query, please contact:

    Nikhil Ranjan
    Programme Coordinator
    Contact no: +91-8273642140
    email: niikhiil@gmail.com
    Website: niikhiil.wordpress.com

    www.nielit.gov.in/haridwar

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