The Sonic Marketing Plan Analysis is an in-depth strategic plan for a new product called the

Sonic 1000. This is an up-to-the-minute new smartphone introduced to a highly competitive

market. The Sonic 1000 is an interactive media with unique and futuristic smartphone properties,
such as a variety of applications and voice identification features, among others. It has been
designed outstandingly to compete favorably with long-standing smartphone companies such as
Samsung, LG, Apple, Nokia, HTC, Motorola, and many others in a market that is rapidly
changing every so often. Two entrepreneurs started the company with experience in the
telecommunication industry.

The target market for Sonic 1000 is divided into different segments informed by their needs and
the features that this unique gadget provides. The first segment is professionals who need a
smartphone that keeps them in communication via platforms such as short message services,
emails, and calls wherever and whenever. Professionals are also looking for a gadget to identify
their voices and store recorded data. The second segment is students. Students want a
smartphone that can carry out multiple functions so that one gadget can do different tasks such as
take notes, store information, design, and personalize features, among others. Thirdly, Sonic
1000 targets entrepreneurs whose main need is a smartphone that can store and retrieve contacts
anytime and keep the order of events. The fourth segment is the corporate users who require a
device to store important data and perform sensitive tasks. The last segment targeted by the
Sonic 1000 is people in the medical field. Medics need a smartphone to input, access, retrieve
and update medical data (Sonic Marketing Plan and Exercises n.d).

The Sonic 1000 will be positioned using a technique known as product differentiation. Product
differentiation is a marketing strategy where the key features that set the product apart and make
it unique are more emphasized. In the case of Sonic 1000, there is more emphasis on its
multifaceted and suitable features that serve both professional and personal needs. It can be used
for information, communication, and entertainment.

The main competitors of Sonic 1000 are long-standing companies such as Apple, which has the
largest share in the market. Over the years, Apple has been well-known for being big on
innovation and customer-oriented. Another major established competitor is Samsung which is
among the ten best-ranked smartphones that better its features with every new release. New
properties, such as a better built-in camera with health monitoring features, are seen in the
Galaxy S5. The third competitor to Sonic 1000 is LG, which has existed since 1958.
Electronically, LG products have been doing well and have established customer loyalty due to
their well-known performance key features. Their smartphones are also among the leading
brands that consumers often go for. Motorola also poses a major competitor since it is known to
have been a pioneer in the mobile phone industry. The first ever mobile device made was
Motorola in the year 1973. The first smartphone was the Moto X which was fully made in the
United States. Lastly, HTC was established in 1997. HTC smartphones have enjoyed a good
ranking due to the good name the brand has created with its different electronics over time. HTC
is known to have a better display and resolution than HTC One (M8) (Sonic Marketing Plan and
Exercises n.d). All these companies have a strong footing in the industry that the Sonic 1000 has
to consider as they come into the industry.

The Sonic 1000, like any other product, has strengths, weaknesses, threats, and opportunities that
it can improve on and work on to compete favorably in the smartphone industry. Strengths are
built-in opportunities that are in a product's favor. The Sonic 1000 can identify and focus on its
strengths to grow in market share. One of Sonic 1000's key strengths is that, it is a unique
product that has keenly focused on innovative features that are not found in one gadget, it has
better quality on different features such as video, sound, and storage features. It has also boosted
its security features that protect important data using a good operating system known as Linux.
To top it all, it is favorably priced considering its unique features compared to its competitors.
This has made it a customer-centric smartphone.

As a new product penetrating a well-established industry, Sonic 1000 has tried to analyze and
learn from the existing companies to understand what to do and what not to do. However, it has
still encountered its fair share of weaknesses. The smartphone is heavier than most competitor
devices, but this results from the many built-in software varieties to perform numerous functions
that come with the gadget. To counter this weakness, the company's marketing strategic plan
emphasizes what the built-in software can do for the client that they would not find in other
smartphones (Sonic Marketing Plan an Exercises n.d). The other limitation the product has faced
is that it is not yet well known in the market since it is still relatively new in the industry. But
with good marketing techniques in place and implementation, the brand name will become
established and grow in market share over time.

Sonic 1000 is also enjoying some opportunities that the product will do well in the market if
taken advantage of. The ready availability of technology that is better and more affordable than
before makes costs relatively low. Therefore, this means that the Sonic 1000 can incorporate
better features with fewer cost implications than before. Another opportunity for the Sonic 1000
to seize is the growing demand for multifaceted smartphones with various functionalities in one
gadget. Smartphones have existed for a long time, so customers are looking for a smartphone
that stands out. I consider Covid 19 is an opportunity since many people realized the variety of
activities and tasks they could do on a smartphone. This creates the need to add more
professional features that will make working on a smartphone easier and more effective.

Lastly, the Sonic 1000 has faced a few threats, such as competition that is ever-increasing by
day, which they can counter and manage by stressing the unique qualities of the smartphone.
Competition has forced the price to be lowered for Sonic 1000. This is unfair because some
competitor devices do not offer the same myriad of benefits as Sonic 1000. Last but not least,
smartphones have a reduced cycle of life compared to before. This can be looked into as the
company creates the next product after the launch of Sonic 1000.

The Sonic 1000 and other products that follow from the brand will be distributed in markets in
the United States that are in the 50 best ranks through retail dealers. The company is looking to
partner with distribution channels such as superstores in office supply in person and in the online
space, stores that deal with computers that enjoy independent nature, and retailers in online
platforms such as Amazon. For a start, Sonic products will only be distributed in the United
States and later distributed to Canada and the rest of the world (Sonic Marketing Plan and
Exercises n.d).

The Sonic 1000 is forecasted to make $200 million by selling 800,000 units of the smartphone at
a wholesale price of $250 per unit. This is in year one. In the next year, they forecast to have
launched their second product, the Sonic All Media 2000, a new and improved version of the
Sonic 1000. The Objective is to get to 1% market share in the U.S. by selling 800,000 units,
breaking even in the second year, and launching the Sonic All Media 2000 (Sonic Marketing
Plan and Exercises n.d).

Controls are important to help with the organization and execution of the company's marketing
strategies and activities. This will help those in management monitor performance, identify and
solve problems for easier and faster decision making and measure the company's growth.

To create buzz, the company will have contests and competitions on its web network to help get
the attention of partners and keep them to push its marketing techniques and encourage sales
through them than the company website. They will also sell personally and carry out sales on a
promotional basis (Sonic Marketing Plan and Exercises n.d).

In conclusion, having gone through the Sonic Marketing Plan thoroughly, I am convinced that it
is a good strategy to promote Sonic 1000 that can be made better by regularly carrying out
implementation reports and updating key features such as a lighter device with the current
features improved as the market evolves with time.