Mass Marketing, Direct Marketing, Micro Marketing, and One to One Marketing

1. Mass Marketing: Mass marketing is a market strategy that aims to appeal to a large portion of the market while ignoring demographic
niche differences.
2. Direct Marketing: Direct marketing is a marketing strategy that relies on direct communication and distribution to end consumers,
without going through third parties such as mass media.
3. Micro Marketing: Micromarketing is a marketing approach aimed at a specific target audience of a niche market, where a niche market
is a segment or small part of a large market.
4. One to One Marketing: One to one marketing is a method of marketing products by providing goods and services to customers directly.
This provision is adjusted to the results of the identification of their respective preferences and needs.

Mass Marketing Direct Marketing Micro Marketing One to One Marketing

Target Market Wide market coverage End Customer Specific target customers End Customer
Marketing Media Radio, television, and Email, SMS Strategic location (hotel,Social Media, Strategic
print media Restaurant, etc), Print location (hotel,
media, Social Media Restaurant, etc),
Exhibition
Advantage Lower Price, High Save on Marketing Costs, Targeted, saves marketing Increase customer loyalty,
volume target, The results are costs, Deeper connection Increase customer
Decrease Production measurable, Increase with customers retention, Increase
Cost, Save on customer loyalty customer satisfaction
Marketing Costs
Disadvantage Depending on Sometimes considered More time and effort More time and effort
scalability, Lack of Disruptive, Many required, more customer required, more customer
customization, Fiercer competitors, time- acquisition costs acquisition costs
competition from other consuming and labor
brands intensive