Professional Documents
Culture Documents
Concentration of Ownership
- Bagdikian (2004) : in “The New Media Monopoly”, states that both CRs have been growing in
recent decades
Ownership of mass media in the USA
.
- Bagdikian (2004): 1983- 50 corporations controlled 90%; in 1992- just 22
- New media e.g. SN: traditional media companies e.g. News Corp
compete with cyber-media organizations to control social
networking (very lucrative advertising). Microsoft owns a $1.36
billion stake in Facebook, for example
• Some newspapers e.g. the Mirror group are owned by companies, not individuals
• Unlike newspapers, magazines are a big growth area of the 21st century; and the magazine market is
dominated by just two companies
- News Corp owns not only TV channels but also TV and film studios that
makes the products
- Also allow access to social networking e.g. FB, Twitter…as well as YouTube
and shopping sites…all found using search engines like Google
.
Global conglomeration
- This opens up new international markets and encourages competition between media
companies
- As a result, most of the big media companies are transnational; present in many
countries with no specific ties to any (names of these companies rarely show national
allegiance e.g. News Corp, Virgin, Sky, Canal Plus)
Branding