BASICS OF PRINT MEDIA DESIGNING

Print media design is the process of creating visual materials that are meant to be printed, such
as flyers, brochures, business cards, posters, and more. Here are some basics in print media
designing:
Know your audience:
The first step in designing any print media is to know your target audience. This will help you
create a visually appealing design that is relevant to your audience.
Choose the right colors:
Colors can evoke different emotions and moods. Select colors that complement your brand and
message. Be careful not to use too many colors as it can make the design look cluttered.
Use appropriate fonts:
Choose fonts that are legible and match the tone of the message you want to convey. Avoid
using too many different fonts as it can make the design look unprofessional.
Use high-quality images:
High-quality images can make your print media design stand out. Use images that are relevant
to your message and are of high resolution.
Keep it simple:
Keep the design simple and easy to understand. Avoid using too many design elements, as it
can make the design look cluttered and confusing.
Pay attention to spacing and alignment:
Proper spacing and alignment can make a big difference in the overall look of your design.
Make sure your design elements are aligned and have enough space between them.
Use contrast to make the design pop:
Contrast can make your design more visually appealing. Use contrasting colors, fonts, and
images to create an attractive design.
Proofread:
Always proofread your design to ensure no spelling, grammar, or punctuation errors.
DESIGN WORKFLOW FOR PRINT MEDIA

Define the project:

Determine the scope of the project, its purpose, target audience, and the type of print media
that needs to be designed. Define the project goals and objectives.
Gather information:
Collect all the necessary information and materials such as text, images, logos, and branding
guidelines. Make sure you have the correct specifications for the print media design such as
size, resolution, and file format.
Plan the design:
Plan the overall layout of the design, including the placement of text, images, and other design
elements. Sketch out rough ideas and brainstorm with the team or clients.
Design the layout:
Using graphic design software such as Adobe InDesign or Illustrator, create the layout of the
design. Add text, images, and other design elements to create a visually appealing design.
Review and revise:
Review the design and make necessary revisions based on feedback from the team or clients.
Make sure the design is consistent with the branding guidelines and meets the project
objectives.
Finalize the design:
Once the design is approved, finalize the design by preparing it for print. This includes checking
the file format, resolution, and color profiles to ensure the design is ready to be printed.
Send the design to the printer:
Send the final design to the printer or print vendor. Make sure to provide clear instructions and
specifications to ensure the design is printed correctly.
Proof the final print:
Proof the final print to ensure it matches the design and specifications. Make any necessary
corrections before final delivery.