Graffiti

Street Art &

Public Art App
February 2022
Proposal prepared for The City of Port Phillip by Jah Smith - Graffiti Management Officer
 Photo: 2017 by Yoshi Yanagita - George Rose / Melbourne

Development of a Mobile Application to direct users to Public Art

The idea is to create and develop a Mobile Application, that will direct
users whether local of tourists around the City of Port Phillip (CoPP) to
view and engage with Street Art and Graffiti which has been
commissioned and curated by the Council.

The Application will be available for every person that has a Mobile
device and can install the App on their device.

idea
 Photo: 2020 by Yoshi Yanagita - \Workshop with Mayo / Melbourne

Audit
Started Dec 2021
Review
Jan-March 2022
Develop Mobile Application
Jan-March 2022
Launch Art Trail App
April 2022

schedule
 Photo: Computer with Art Audit Spreadsheet

audit
The first activity to perform is that of an Audit on Street Art and Graffiti
that has been commissioned, curated and funded by the City of Port
Phillip.

The reason for the Audit, is to identify the Artworks, locations and
information and collate it into a Spreadsheet.

Part of this Audit will be the collection of imagery, photography and

content that connects to each Artwork.

Previous Audits on Public Artwork and information will be utilised and

streamlined into one easy accessible digital spreadsheet.
audit cont..
The collection of data is subject to the collaboration and partnership
with CoPP Arts and Creative Industries, Art Collection and History,
Comms and Marketing and the Maintenance and Operations. The
specific people involved and the information needed for this project are
listed below.

Graffiti Management Officer

Graffiti Education implementation
Audit all Collection (Focus on Graffiti)
Development alongside outsourced developer
App Testing
Launch of App alongside Comms and Marketing

Team Leader Arts and Heritage

Data collection of Heritage and Collection items
Review of Information provided
App Testing

Public Art Advisor

Data collection of Street Art and Public Artworks
Review of Information provided
App Testing

Placemaking Officer
Data collection of Placemaking initiatives
Review of Information provided
App Testing

Communications and Marketing Officer

App Testing
Launch of App
In Dr Allison Youngs book - 'Street Art World' she asks important questions around the
similarities or differences in Street Art and Graffiti. Developing a Mobile Application
including both will create a positive perception within the community and inform and
educate the community of both Artforms and specific Artworks within the Streets of our
municipality.

"Street Art and Graffiti are a familiar sight in cities around the world. Tagged walls
simultaneously claim territory and become the backdrops to fashion shoots and music
videos, while painted murals are sought out by tourists and even commissioned by
international clothing brands. But are street art and graffiti the same thing, or do they
have different histories, meanings and practitioners? Who makes street art, and who
buys it? Can it be exhibited in a gallery or must it be located on the street?"

street art graffiti

Street art is visual art created in public
locations for public visibility,
predominantly by Street Artists.
On page 6 of the Graffiti Management
Plan 2019-24 in states;
"Street art differs distinctly from illegal
graffiti in that its installation has been
authorised. Such legitimate street art
can often replicate similar styles to
more complex graffiti pieces, but the
genre varies widely. Street art is often
temporary, sometimes challenging,
and designed to enhance and enliven
public spaces. Council has street art
guidelines, including information on
any required permits."
Graffiti has a long history in Melbourne
and in particular in the CoPP. Graffiti is
writing or drawings made on a wall or
other surface, usually without
permission and within public view.
On page 5 of the Graffiti Management
Plan 2019-24 in states:
"Graffiti is the writing or application of
any unauthorised inscription, figure or
mark on a surface. Such a mark may be
painted, sprayed, etched, drawn,
pasted, scratched or otherwise affixed."

Both Street Art and Graffiti are both in Public space but the perceptions of each vary
depending on the type of Street Art or Graffiti. This Mobile Application will guide users to
a variety of Artworks and educate them once at each location.
 Photo: Image of a Map of The City of Port Phillip

review
A review will take place once the Audit is done to check that Artworks,
locations, Photography, Information and relative content is correct and
up to date.

Key internal staff and officers will be included in reviewing the data to
make sure we have captured all the Artworks and that nothing has
been missed.

The review will also act as a sign off of Stage two and then can be
integrated into the Development of the Mobile Trail Art Map.
 Image created by Jah Smith 2022

development
The development of the App will be done through Glideapps.com which is an easy to use
platform. An Art Trail template has been specifically designed for the use of Public Art.

https://www.glideapps.com/

While at Yarra City Council I developed a Public Art Trail Mobile Application using this
platform. You can view the App using the link below.

http://yarracityarts.app/

The App is used to internally manage their Public Art Collection and also externally for
locals and visitors to experience their Art in Public Space.
 Image created by Jah Smith 2022

development cont..
The creation of this App will be predominantly developed internally by
Jah Smith - Graffiti Management Officer. A draft App has been put
together using the Street Art Collection data provided, along with the
recent St Kilda Junction project with over 80 individual Graffiti pieces.

An external developer Merino Studio based in Melbourne has been

sourced to add the following;
Route Animation - Animated view for uses to choose a location and
the App will direct the user from their location to the chosen Artwork.
Gamification - Allow uses to check off locations they have visited
and see visual representation of their progress, collect
badges/rewards based on how many places they've visited
Filtering - Allow uses to filter the list of locations by various
parameters (ie. area, type, within (x) kilometers, etc)
Collections - Organising the locations into collections that users can
browse

Draft CoPP App link - https://coppartapp.glideapp.io/

 Photo by Yoshi Travel 2020 - Community Walking Tour

marketing + launch
Walking Walls is the name given for the CoPP Art Trail Mobile App.
Branding of 'Walking Walls' is currently in development and treatments
will be developed as we add additional features and complete the App
for internal testing and use.

Once the App has been tested and trialed internally. A launch will be
organised to include community, internal staff and anyone else on a
specific launch art tour that will guide those involved around to certain
artworks.

On street decals will be installed throughout main streets and locations

with 'WW' branding and a QR code which can be scanned by public to
add Walking Walls to their mobile device. Other marketing, comms and
press will be distributed through all the relative internal channels such
as Social Media, Websites and Press releases.
outcome
This Mobile Application will become a tool for the community to utilise to
guide them through the municipality, experiencing the many Artworks
that the City of Port Phillip have within their streets, laneways and walls.

It will engage users to experience a guided tour through the streets via
their mobile device and will share in depth information about the
artworks including but not limited to Artists involved, meanings behind
the artworks and additional information in relation to the artwork they
are viewing.

It will also be available for visitors to our municipality as a Tourism

option to experience a self guided tour of our Street Art and Graffiti
collection. It can also connect with our local vendors and traders to
assist tourists to experience what they have to offer as they walk and
visit the many streets in our city.

There is also an opportunity for Public Art, Heritage or Collection items

which exist in Public Space which could be added to this application.

On its launch, I will work closely with Comms and Marketing to promote
the app and its availability for our city to use and experience.

This App will also coincide with procedures around Covid-19 and will
also assist in locals getting out and about the city if in lockdown or not.