CHAPTER 5

SUMMARY OF FINDINGS

1. Competitive Advantage of Fubu towards it's competitors.

The respondents are always satisfacfied that the Fubu is competitive market towards it's competitors.

2. Competitive Advantage of bench towards it's competitors

The respondents are always satisfacfied that the Bench is competitive market towards it's competitors.

3. Significant difference between the Competitive Advantage of Fubu and Bench towards it's

competitors.

The Senior Highschoool students respondents perceived that there is no significant difference between

the Level of Competitive Advantage of Bench and Fubu , this is proven with computed t- value of

(1.8870) is less than critical t-value of (2.0117).

CONCLUSION

The researcher arrived at these conclusion based on the findings of the study.

1. The selected Senior Highschool student in Calapan city need to be assessed so that the different

competitive advantage will be a high quality towards it's competitors.

2. Just like the other clothing brands or the boutique clothing as well experience a Competitiveness and

evaluation is also needed.

3.Both Fubu and Bench in Calapan City faced a common difficulties of Competitive Advantage towards

it's competitors.

Recommendations

Based on the findings and the forgoing conclusion that were gathered, the researcher would like to

recommend the following:

1.Should have proper evaluation pinpoint the weak advantage of Competitive Advantage of Fubu

clothing brand to address what was lacking.

2. Review the actions both by the Fubu and Bench to determine the most Competitive Advantage of the

two brands way to tackle the problem they face for Future reference to be properly aware on future

difficulties.

3. Have a proper communication between Fubu and Bench to increase the efficiency during difficult time

because many clothing brands are famous now.