BUS 5101

ASSIGNMENT
AND REVIEW
QUESTIONS
MARKETING
MANAGEMENT

Dr. Jasinta Msamula - Nov 2021

ASSIGNMENT QUESTIONS
 INSTRUCTIONS - GROUP Assignment
questions
Group assignment questions has 10% marks

Different assignment questions will be assigned to different groups. Each group

will have 5-7 students (up to 8 where necessary)

Answers should be prepared in a word document - not more than 9 pages (by
using Times NEW Roman style, 1.5 line spacing ) and a hardcopy should be
submitted to the office of a lecturer and soft copy sent to the email
(jmsamula@mzumbe.ac.tz). Full names and registration numbers should be
indicated in a submitted document .
References should be incorporated in your document. Avoid Plagiarism.
Plagiarism is an act that is not tolerated. Please read more about ‘plagiarism
consequences’ in our Mzumbe University - Students Assessments By-Laws
(2018)

A power-point presentation of not less than 12 slides should be prepared by

group members. Assignment questions will be presented by ALL group
members on dates specified by a lecturer.
 Assignment Questions
ONE (GROUP ONE): There are different ways of
describing marketing evolution.
a) Explain differences between ‘marketing evolution’
categorised as 1.0, 2.0, 3.0 and 4.0 as compared to
‘marketing evolution’ categorised as ‘production
concept, product concept, selling concept,
marketing concept and societal concept’
b) With examples, explain the components of
‘marketing evolution’ categorised as 1.0, 2.0, 3.0 and
4.0 and components of ‘marketing evolution’
categorised as ‘production concept, product
concept, selling concept, marketing concept and
societal concept’ .
 Assignment Questions
TWO (GROUP TWO):
a) With examples, discuss the relevance and critics
of marketing in ‘for-profit’ organizations
b) With examples, discuss the relevance and critics
of marketing in ‘not for profit’ organizations
 Assignment Questions
THREE (GROUP THREE): With examples, discuss the
following marketing concepts:
a) Internal marketing b) External marketing c)
Micro marketing d) Macro marketing e) Direct
marketing f) Relationship marketing g) Integrated
marketing
b) Discuss marketing management process by using
an example of any organization of your choice.
 ASSIGNMENT QUESTIONS
• FOUR (GROUP FOUR)
a) Using Tanzanian examples, analyse various market
structures
b) From the viewpoint of prisoners dilemma’, analyse
oligopoly market structure by using Tanzanian examples
• FIVE (GROUP FIVE)
• In what ways types of consumer buying behaviour differ
from types of organizational buying behaviour?

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 ASSIGNMENT QUESTIONS
• SIX (GROUP SIX)
a) With examples, provide a critical analysis of ‘product
mix,’ ‘product line ‘and ‘product item’ for any
organization of your choice
b) With examples, provide a critical analysis of service
quality for any organization of your choice

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 ASSIGNMENT QUESTIONS
• SEVEN (GROUP SEVEN)
a) With examples, provide a critical analysis of pricing
methods
b) With examples, provide a critical analysis of pricing
methods

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 ASSIGNMENT QUESTIONS
• EIGHT (GROUP EIGHT)
a) With examples, provide an analysis of the relevance and
critics of promotion.
b) With examples, provide an analysis of pros and cons of
promotion mix elements

2/17/2022 MBA CM- BUS 5101, Mzumbe University 10

 ASSIGNMENT QUESTIONS
• NINE (GROUP NINE)
a) With examples, provide a critical analysis of the types of
distribution channels
b) With examples, analyse relevance of additional Ps of
marketing mix (process, people and physical evidence)
and critics

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REVIEW
QUESTIONS Not to be
Self submitted for
assessment
assessment neither
questions presented
 Review Questions
With examples, discuss the link between marketing and
corporate strategies and objectives
What is the marketing environment?
Outline the levels of marketing environment. Which level
present the controllable and which uncontrollable part of
the environment?
What are the key elements constituting the external
marketing environment?
Marketing Management MBA CM -
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Mzumbe University
 Review questions…
Describe the SWOT framework/matrix in terms of its
components
What is market segmentation? Are there any benefits
for companies to segment its market?
What is market targeting and positioning of products
in the market?

Marketing Management MBA CM -

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Mzumbe University
REVIEW QUESTIONS…(PRODUCT
DECISIONS)
QUESTION 1
a) What is a product?
b) With examples, provide a critical
analysis of product types
c) With examples, describe levels of a
products
b) With examples, describe the
relevance and critics levelled against
decisions which relates to product
attributes, product branding and
product packaging.
QUESTION 3
a) What is a new product?
b) With examples, provide a critical analysis of a new
product development process
c) With examples, provide a critical analysis of a new
product adoption process
d) With examples, provide a critical analysis of adopter
categories of a new product
e) With examples, provide a critical analysis of product
life cycle for any product of your choice
QUESTION 4
a) What are services?
b) In what ways services are different from goods?
BUS 5101MARKETING MANAGEMENT-MZUMBE
UNIVERSITY 15
 REVIEW QUESTIONS …(PRICING
DECISIONS)
How do you describe the term ‘product
price’?
Why product pricing?
With examples, describe various objectives
behind setting a product price
With examples, describe price determinants

BUS 5101 by MBA CM MZUMBE

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  With examples, describe the following
REVIEW
marketing relates concept;
QUESTIONS…
• Product
 With • Price
examples,
describe • Internal marketing
factors which • Distribution channels
influence the
choice of
• Internet marketing
distribution • Branding
channels • Agricultural marketing
• Segmentation
• Promotion
• Social marketing
• Marketing

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