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National Learning Service Sena

Financial Services Center

Evidence 2: Workshop “Distribution channels”

  Apprentice

Manolo Mejía Tolosa 

File:2104843 

International Negotiation Technologist Program

 Colombia, Bogotá D. C., October 08, 2020
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Índex

Introducción_____________________________________________________3

Read the following conversation  and answer T if it is true or F if it is.______3

Read the evidence and answer the questions that follow.________________4

Choose a product for sale, place the brand to your preference, describe the d
istribution channels and what type of distribution strategy they chose for thei
r product ________________________________________________________5

Conclusion______________________________________________________5

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Introduction

It is very important to study the variety of strategies that we have at the mom

ent of launching a product to the market, in this evidence we will analyze a series o

f texts which will not help to develop our English and also to study the intermediarie

s, knowing which are their purposes in a company, in this evidence we will work th

e reading comprehension and to understand more about the distribution channels 

and distribution strategies.

1. Read the following conversation  and answer “T” if it is true or “F” if it is

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2. Read the evidence and answer the questions that follow.

Correct answer: D. Four

Correct answer: B. Transactions routine

Correct answer. A. other channel members

Correct answer. C. How much

companies trust each other

Correct answer. A. The firm’s role

performance.

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3.
Choose a product for sale, place the brand to your preference, describe the d
istribution channels and what type of distribution strategy they chose for thei
r product.

Product Brand Cost Distribution Distribution

Strategy Channel

Avocado has Healthy dressings  Its costs The distribution To study the suppliers,

s approximately strategy will be to farmers, exporters in
$59, 00/ kg, this have advertising order to know more about
make it an that makes the market and also that
inexpensive and consumers think the avocado is packed in
very healthy about the way cardboard boxes, always
product. they are eating, In an organized way so
as well creating a that they do not have any
series of kind of damage, in this
promotions to case we would be
create a base destined for the united
market and then states.
Stabilize prices.

Conclusion

As a conclusion we see that it is very important to study each of the strategies prop

osed in the evidence since this will help us to create our own product, we develop 

our reading comprehension,

besides studying a product to learn from its distribution strategies and distribution c

hannels