Integration of products and services
The digital revolution
Revolution dramatically augments the
reach, flexibility and agility of companies,
big and small, creating new economic
actors, such as ‘micro-multinationals’:
technology-intensive companies that are
born global.
Because the digital evolution is important?  Why it is important?
*Being organized in the administrative position
 *Productivity growth  ware of our competition we can lose argument
*Innovation
 *The potential it has
The fusion of product and service markets
will continue to have a profound impact.
The world economy will move from static
products and services to Smart and
interactive ones. This means that new ways
need to be explored with respect to the
design and labelling of product.
International competition
draws millions of new workers and
consumers into what is increasingly a
‘race to the top’, rather than a ‘race to the
bottom’, with emerging countries
becoming champions of innovation,
engineering ingenuity and skills
acquisition.
 Because international competition is important?
 We must take into account that if we are not a
s when improving and innovating your produc
t or service,because you run the risk of being  induced, while others are the result of broader
worse than others, so this only helps you to i
mprove.
digitization, globalization and socio-cultural
transformations
Combine to produce a more versatile, creative and
interactive economy where value increasingly lies in the
interoperability between products and services.
Cultural and structural trends
draws millions of new workers and
consumers into what is increasingly a ‘race
to the top’, rather than a ‘race to the bottom’,
with emerging countries becoming
champions of innovation, engineering
ingenuity and skills acquisition.
The logic of the new emerging economy is hea
vily influenced by ongoing cultural and structu
ral changes, some of which are technology-
 
social trends
a modern industrial policy needs to
put technology adoption and an
innovation-friendly ecosystem at
the forefront, a definite departure
from the more traditional
conceptions.
3. Choose a Paragraph and translate it with your own words

The ‘Learning’ Thermostat

When home appliances company Nest was acquired by Google for $3.2 billion in 2014, there was much hype about the
‘learning thermostat’, one of its flagship products. But did the value really lie in the thermostat? Hardly, one might
conclude, as the real worth that warranted the exorbitant price tag lay in the sensor-driven, Wi-Fi enabled, self-learning
and programmable devices the company produces. The interoperability between the device and the internet, as well as a
user’s smartphone and tablet, is key to making these types of manufactured goods attractive and can offer considerable
first mover advantage to the pioneering company. Europe, with its sizable single market and strong tradition in
manufacturing state of the art products, could be the perfect breeding ground for innovative companies, using the Internet
of Things to make devices smarter, more user-centered and interactive.
Translate:
El termostato de aprendizaje

 Cuando la compañía de electrodomésticos Nest fue adquirida por Google por 3. 200 millones de dólares en 2014, hubo 
mucha publicidad sobre el "termostato de aprendizaje", uno de sus productos estrella. ¿Pero el valor realmente estaba en 
el termostato? Apenas se puede concluir, ya que el verdadero valor que justificaba el exorbitante precio estaba en los dis
positivos de autoaprendizaje y programables impulsados por sensores y habilitados por WiFi que produce la compañía. L
a interoperabilidad entre el dispositivo e Internet, así como el teléfono inteligente y la tableta del usuario, es clave para ha
cer atractivos estos tipos de productos manufacturados y puede ofrecer una ventaja considerable a la empresa pionera. E
uropa, con su considerable mercado único y su sólida tradición en la fabricación de productos de vanguardia, podría ser e
l caldo de cultivo perfecto para las empresas innovadoras,utilizando la Internet de los objetos para hacer dispositivos más 
inteligentes, más centrados en el usuario y más interactivos.

4. Choose ten words from the text and organize them alphabetically. Look for the meaning of each.
Business= Negocio
Company= Compañía
Developments= Desarrollos
Framework= Marco
Making = Hacer
Manufacturing= Manufactura
Meeting= Reunión
Pursuing= Perseguir
Quantum= Cuántica
Sizable= Importante