Complex Engineering Problem (CEP)

(TQM-Spring 2022)

Problem Statement
You are working in a big company as an engineer. Your company is going to start a project for
launching of a new particular product. The same product is already being manufactured and
marketed by the other two reputed companies. Your company management decides to implement
Quality Function Deployment (QFD) planning process for the product development and production.
You are appointed as project manager and leading a QFD team that has already been formed in the
planning phase of this project.
How will you manage the first phase (planning phase) of this project; starting from data collection
of customers’ requirements till complete construction of House of Quality (HOQ) for this particular
product?
Some Instructions:
1) Select a product of your choice. No two or more groups should select the same product.
2) Some of the products could be; A split room air conditioner, vacuum cleaner, fridge, deep
freeze, motor cycle, car, centrifugal pump, TV set, smart phone, electric fan, toy product for
children, washing machine, pedal water cycle, solar water heater, gas heater, electric water
heater, geyser or any other product.
3) Do an extensive internet survey.
4) Use/generate hypothetical data of customer surveys, technical descriptors, prioritized
customer requirements, assessments, and competitors’ data.
5) There should be at least five customer requirement and five technical descriptors.
6) Be careful while selecting and using data; it should be rational, logical, justifiable and
reasonable that you could justify when required. Just copy and paste approach will NOT be
ACCEPTED
7) Construct a detailed House of Quality on a sheet of paper of A4 or larger size.
8) Follow the text book (by Dale-Ch 10-Quality Deployment Function-PP. 221-244) and class
slides example to construct HOQ, applying all the seven steps sequentially.
9) Write and explain in detail each step.
10) All numerical calculations should be shown in your report.
11) Include internet sites addresses in the reference section of your report.
12) After doing net searching, select a suitable product for constructing HOQ.
13) Talk to other groups/friends so that no two or more groups have the same product.
14) Do not forget to mention as reference the web site where did you get that product.
15) You may find different templates of HOQ in the literature, but strictly follow
that is given in the book example and discussed in the class.
16) As given in the book example, write detail of each step of HOQ construction.
17) A viva will be conducted of each group, along with submission of a detailed CEP report