Professional Documents
Culture Documents
OPERATIONS AND
PRODUCTION
MANAGAEMENT
Doon Business School Global
Selaqui, Uttarakhand.
Nilanjan Mukherjee
Artika Singh
Priyansh Tiwari
Siddharth Bagel
Manali Singhal
—
Prepared by the students of PGDM
GLOBAL 21-23
—
Submitted to Prof. Rajeev Ranjan
INTRODUCTION
COMPANY PROFILE
COMPANY PHILOSOPHY
OVERVIEW
SPEARHEADING RESEARCH
SPE
The unit is in operation and all safety measures are adopted for
workers. Masks and other PPEs are provided as additional personal
protection equipment to the workers. Workers are regularly informed,
kept aware and trained about occupational health hazards, due to
operation of the unit and preventive measures to be adopted are also
informed. Workers health related problem if any, is properly
addressed. All employees are medical checkups and physically
examined before joining the organization including all mandatory
tests. A person suffering from any aliments is allowed to work in
manufacturing area. Medical checkup program is carried out once a
year. Every person engaged in manufacturing activities has to comply
with requirements of personal cleanliness and hygiene conditions to
protect himself and the product. He/ She must be aware of health
habits like wearing clean cloths practicing habit of regular bath (daily)
& cleaning hands after visiting toilets. The employees are monitored
for these practices. No eatables or drinks are allowed to be stored /
consumed in manufacturing area. Smoking & chewing of tobacco is
strictly prohibited inside the campus.
RAINWATERR HARVESTING
Total rain water available for rain water harvesting is 24,201.16 m3.
The Design calculations for storm water drainage and rain water
harvesting pit are as
follows:
RAINWATERR HARVESTING
Q = run off (discharge) in cubic meters per hour
C = Co-efficient / Impermeability factors of the surface
I = Intensity of Rainfall
A = Total Drainage in m3.
One pit of capacity 39.20 m3 is already constructed for rain water collection. Two
number of rainwaters harvesting pits will be provided Harvesting of Rain Water.
The rain water will be collected through piped drains and conveyed into rainwater
harvesting system. All storm water drains have been designed for adequate size
and slope such that there shall not be any flooding in the site. It shall be ensured
that no wastewater shall enter into storm water drainage system. As per Ground
water level study the level of ground water around the industry is less than five
meter therefore artificial recharge of ground water is not feasible. A piezometer
should be constructed to monitor the changes in the ground water regime. The
piezometer should have a depth of about 25 m bgl and tap the deeper aquifer only.
1. 33% area has been reserved for green belt Company has been
developed dense green belt around the plant premises with plant
species.
2. Green Belt will also add aesthetic Beauty to the Plant and also
help in maintaining the Ecological Balance.
SUSTAINABILITY IN PRODUCTION
POTENTIAL CUSTOMERS
Himalaya’s first offering in the personal care space were personal care
products under the brand Ayurvedic Concepts in 1999. Subsequently,
the company has launched 63 products in personal care, nine in baby
care and 66 in pharmaceuticals. The consumer product division
contributes 40% to the company’s turnover in India, while
internationally the division contributes 55% to its kitty.
In 2001, two years after entry into personal care, Himalaya undertook
a massive rebranding exercise from changing the logo and product
packaging to redoing the company’s website.
Earlier the personal care range was marketed as Ayurvedic Concepts,
but even shopkeepers found it difficult to sell.
The rebranding exercise also made way for their entry into
international markets. When compared to other pharmaceutical
companies like Zydus Cadilla or Paras Pharmaceuticals, Himalaya has
more offering in the personal care space — from hair care, skin care,
dental care, baby care and health care.
In India, Himalaya is currently focused on urban markets where it is
present in modern retail, general trade and pharmacies — the brand
also have over 126 exclusive retail outlets to help.
Our marketing is mainly focused on engaging the customer, creating
awareness for our products and increasing availability and
accessibility. We are not a brand given to high decibel advertising.
The company manufactures and markets herbal healthcare and
personal care products to customers worldwide, it serves customers
through its stores, as well as via online.
All the research that went into the making of this report is original and
collaboratively drafted by everyone involved in this project.