Marketing

Specification Grid
Grid for Grade: XI

S.N. Content/Domain Area knowledge Comprehension Application Higher ability Total Question Marks weightage
Unit Very Short Long Very short Long Very Short Long Very Short Long Very Short Long
short short short Short Short
1 INTRODUCTION OF
MARKETING
2 EVOLUTION OF 2 2 1 1 4 1 1 17 30
MARKETING
CONCEPT
3 MARKETING MIX AND
ITS COMPONENTS
4 COMPONENTS OF 2 1 1 1 3 1 1 16 26
MARKETING
5 MARKETING
FUNCTIONS 1 1 1 3 1 24 40
6 MARKETING 1 1 1
ENVIRONMENT
7 BUYER BEHAVIOUR
AND BUYING
DECISION
8 MARKETING 2 1 1 1 3 3
INFORMATION 1 18 24
SYSTEM
Total 7 1 - 4 3 2 2 2 1 11 8 3 75 120
Notes:
11. The alternative short and long questions will be asked from appropriate chapters taking in to account the nature,
depth and coverage of the contents.

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12. Very short question will be of one (1) mark and there will be eleven (11) questions from each of the chapters to
the possible extent.
13. Short question will be of five (5) marks and there will be ten (8) questions from each of the chapters to the possible
extent. All the questions shall be compulsory. However, two alternative questions will be added to any two
questions among the total questions asked.
14. There will be three long questions carrying eight (8) marks. All the questions shall be compulsory. However, one
alternative question will be added to any one of the three questions.
15. The weightage of the question shall not exceed twenty percent in knowledge level, no less that 20 percent in higher
efficiency and in other level question may be asked as per necessity.

Types of Question
Types of Question Numbers of Question Total marks
Very short answer 11 11x1=11
type
Short answer type 8 8x5=40
Long answer type 3 3x8=24
Note: Numbering of the questions should be arranged from first very short questions (Q.N. 1 to 11), short answer questions (Q.N.
12 to 19) and long answer questions (Q.N. 20 to 22).

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sIff (Grade): XI
;do(Time) : 3 Hrs. k"0ff{ª\s (Full Marks): 75

k/LIffyL{n] ;s];Dd cfkm\g} zAbdf df}lns pQ/ lbg'kg]{5 . lsgf/fdf lbOPsf cª\sn] k"0f{fª\snfO{
hgfpF5 . (The candidates are required to give their answers in their own
words as far as practicable. The figures in the margin indicate full
marks.)
;d"x s -Group A)
clt ;+lIfKt pQ/fTds k|Zgx¿ (Very Short Answer Questions)
;a} k|Zgx¿sf] pQ/ lbg'xf];\ (Attempt All Questions) (11 x 1 = 11 ))

1. ahf/zf:q eg]sf] s] xf]] ?

What is marketing?
2. ahf/zf:qsf] pkef]Qmf k|ltsf] s'g} b'O{ dxTj pNn]v ug'{xf];\ .
Mention any two importance of marketing towards customer.
3. ahf/zf:qsf] cfw'lgs cjwf/0fsf] AofVof ug'{xf];\ .
Explain modern marketing concept.
4. ahf/zf:qsf] j:t' cjwf/0ff / ljqmo cjwf/0ff jLrsf] s'g} b'O{ leGgtf b]vfpg'xf];\ .
List out any two differences between product concept and selling
concept of marketing
5. ahf/zf:q ;ld>0fsf] cy{ n]Vg'xf];\ .
Write the meaning of marketing mix.
6. dfu rfxgf eGbf s;/L leGg 5 ?
How demand is different from want?

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7. ahf/nfO{ kl/eflift ug'{xf];\ .
Define Market.
8. ljt/0f eGgfn] s] a'em\g'x'G5 ?
What is meant by distribution?
9. vl/bstf{sf] cy{ n]Vg'xf];\ .
Write the meaning of buyer.
10. ahf/zf:q ;"rgf k|0ffnLsf s'g} b'O{ ljz]iftfx? pNn]v ug'{xf];\ .
List any two features of Marketing Information system.
11. cfGtl/s clen]v k|0ffnLsf] cjwf/0f AofVof ug'{xf];\ .
Explain the concept of internal records.

;d"x v (Group B)
;+lIfKt pQ/fTds k|Zgx¿ (Short Answer Questions)
;a} k|Zgx¿sf] pQ/ lbg'xf];\ . (Attempt All Questions) (8 x 5 = 40)
12. ahf/zf:q cWoogsf ljleGg cjwf/0ffx? AofVof ug'{xf];\ .
Explain the different approaches to the study of marketing.
cyjf(Or)
ahf/zf:qsf] P]ltxfl;s ljsf;qmdsf af/]df 5nkmn ug'{xf];\ .
Discuss the historical development of marketing.
13. tkfFOn] cfkm\gf] s/];faf/Ldf ;fu;AhL pTkfbg ug'{ ePsf] 5 / ;fu;AhL ljqmL ug{
rfxg'x'G5 . tkfFO{ s;/L pQm ;fu;AhLsf] dfu ;[hgf ug'{'x'G5 ? AofVof ug'{xf];\ .
If you have produced vegetables from your kitchen garden and you
want to sell them. How do you create demand for vegetables?
Explain.
14. ahf/zf:qsf] cfGtl/s jftfj/0fsf] AofVof ug'{xf];\ .
Explain the internal environment of marketing.
15. g]kfnsf] ;Gb{edf yf]s ljqm]tfsf ahf/zf:q;Fu ;DalGwt sfo{x?sf] j0f{g ug'{xf];\.

138
 Describe the marketing functions of wholesaler in the context of
Nepal.
16. ljt/0f k|0fnLdf Ph]G6 / v'b|f Aofkf/Lsf] dxTjdfly ;dLIff ug'{xf];\ .
Review the importance of agent and retailer in the distribution
channel.
17. pkef]Qmfsf] vl/b k|lqmofdf k|efj kfg]{ tTjx? s] s] x'g\ . tFkfO{sf] ljrf/df vl/bdf k|efj
kfg]{ dxTjk'0f{ tTj s'g xf]?
What are various factors affecting consumers buying decisions? In
your opinion which factor is more influential?
18. Examine the need for studying buyer behavior.
vl/b Aojxf/ cWoogsf] cfjZostfsf] ljj]rgf ug'{xf];\ .
19. ahf/zf:qdf af}l4s k|0ffnLsf] dxTj j0f{g ug'{xf]; .
Describe the importance of marketing intelligence system.
cyjf(Or)
Explain about the process of marketing research.
ahf/zf:q cg';Gwfgsf k|lqmofx?sf] AofVof ug'{xf];\ .

;d"x u (Group C)
nfdf] pQ/fTds k|Zgx¿ (Long Answer Questions)
;a} k|Zgx¿sf] pQ/ lbg'xf];\ . (Attempt All Questions) (3 X 8 = 24)
20. ahf/zf:qsf ljleGg cjwf/0ffx?sf] AofVof ug'{xf]; . tkfFO{sf] ljrf/df clxn]sf]
;Gb{edf ahfzf:qsf] s'g cjwf/0ff a9L k|rlnt 5 ?
Discuss about the various types of marketing concept. From your
view point which concept is popular in present scenario?
21. ahf/sf ljleGg k|sf/x? pbfx/0f ;lxt 5nkmn ug'{xf];\ ;fy} g]kfnL ahf/sf ljz]iftf
AofVof ug'{xf];\ .
Discuss different types of market with suitable example. Also,
explain the features of Nepalese market.

139
22. ahf/zf:qsf a[xt tyf clgoGolqt jftfj/0fsf] cjwf/0ff / ljz]iftfx? 5nkmn
ug'{xf];\ . ahf/zf:q Aoj:yfksnfO{ lsg o;sf] cWoog h?/L 5 ? AofVof ug'{xf];\ .
Discuss the concept and features of macro or uncontrollable
environment of marketing. Why marketing manager needs to study
of it? Explain.
cyjf (Or)
;+:yfut vl/bstf{sf vl/b k|ls|ofx? AofVof ug'{xf];\ . ;+:yfut vl/b Aojxf/nfO{ k|efj
kfg]{ k|d'v tTjx?sf] rrf{ ug'{xf];\ .
Explain the buying process of an organizational buyer. Also explain
the major determinants of organizational buying behavior.

140