Total No.

of Pages: 2
4046
Register Number:
Name of the Candidate:

M.B.A. DEGREE EXAMINATION, May 2018

(SECOND YEAR)

660: STRATEGIC MANAGEMENT

(New Regulation)
Time: Three hours Maximum: 75 marks
SECTION – A (5  3 = 15)
Answer any FIVE questions.
1. Mission
2. Operational planning
3. Strategic formulation
4. Customer Analyses
5. Joint venture
6. Strategic congruence
7. Value chain
8. Market development

SECTION – B
Answer any THREE questions. (3  10 = 30)
9. List the importance of strategic Management.
10. Describe SPACE matrix
11. Describe market analysis.
12. Write short notes on : i) GE Business screen ii) Directional Policy Matrix
13. List the characteristics of strategic planning.
SECTION – C
Answer any ONE question. (1  15 = 15)
14. Narrate the evolution of strategic management.
15. Explain PEST analysis.
16. Describe the types of mergers with example.
SECTION – D
(Compulsory) (1  15 = 15)
17. Explain BCG Matrix
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