Roll No. .......................................

(489) 5795
Printed Pages—4] 1MBA(MBM)5/CCE1

Master of Business Administration (MBM) (First Semester)

Examination, January/February, 2022
ORGANIZATION AND MANAGEMENT OF MEDIA

vof/k/Duration % 3 ?kaVs/Hours˛ ˝iw.kk±d/Max. Marks % 80

˝U;wure mŸkh.kk±d/Min. Pass Marks % 32
funsZ'k %
1- iz'u&i= ik°p bdkb;ksa esa foHkkftr gS A izR;sd bdkbZ esa vkUrfjd fodYi fn;k x;k gS A
2- izR;sd bdkbZ ls ,d iz'u dk mŸkj nhft, A bl izdkj dqy ik°p iz'uksa ds mŸkj nhft, A
3- lHkh iz'uksa ds fy, leku vad fu;r gSa A
4- tgk° vko';drk gks ogk° mi;qDr MkVk ekuk tk ldrk gS A
5- vuqokn esa folaxfr gksus ij vaxzsth Lo:i dks lgh ekuk tk, A
6- iz'u&i= esa ijh{kkFkhZ fu/kkZfjr LFkku ij viuk jksy uEcj vafdr djsa A
Instructions :

1. The Question Paper is divided in five Units. Each unit carries an internal

choice.

2. Attempt one question from each Unit. Thus attempt five questions in all.

3. All questions carry equal marks.

4. Assume suitable data wherever necessary.

5. English version should be deemed to be correct in case of any anomaly in

translation.

6. Candidate should write his/her Roll Number at the prescribed space on the

question paper.

5795 1 P.T.O.
 bdkbZ I (Unit I)

1- izca/ku ls D;k vk'k; gS \ izca/ku ds izeq[k flºkarksa dks le>kb;sA

What is management ? Explain the important principles of management.

vFkok (Or)

2- fuEu eas ls fdUgha nks ij laf{kIr uksV fyf[k, %

(a) ≈okZ/kj ,oa {kSfrt ,dhdj.k

(b) ,dkf/kdkj ds eqÌs

(c) tu ekË;eksa dh LokfeRo iºfrA

Write short notes on any two of the following :

(a) Vertical and horizontal intregration

(b) Issue of monopolies

(c) Onwership patterns of mass media.

bdkbZ II (Unit II)

3- fdlh fizaV ehfM;k laxBu esa foKkiu dh Hkwfedk dks le>kb;sA

Explain the role of advertisement in any print media house.

vFkok (Or)

4- fuEu eas ls fdUgha nks ij laf{kIr uksV fyf[k, %

(a) lekpkj ,tsalh

(b) laikndh; LVkQ dh cnyrh Hkwfedk

(c) lekpkj&i=ksa ds izlkj dks izHkkfor djus okys ?kVdA

Write short notes on any two of the following :

(a) News agencies

(b) Changing role of editorial staff

(c) Factors affecting newspaper circulation.

5795 2
 bdkbZ III (Unit III)

5- Hkkjr esa nwjn'kZu ds bfrgkl] lajpuk ,oa dk;ks± ij la{ksi eas izdk'k Mkfy,A
Explain the brief history, structure and functioning of Doordarshan in India.

vFkok (Or)

6- fuEu eas ls fdlh nks ij laf{kIr uksV fyf[k, %

(a) 'ksM~;wfyax

(b) xq.koŸkk fu;a=.k

(c) bysDV™kWfud ehfM;k esa dk;Z ifjfLFkfr;k°A

Write short notes on any two of the following :

(a) Scheduling

(b) Quality control

(c) Service condition in electronic media.

bdkbZ IV (Unit IV)

7- U;w ehfM;k esa fu;kstu ,oa fu;a=.k leL;kvksa ij ,d foLr`r vkys[k fyf[k,A
Write a detailed note on planning and control problems in new media.

vFkok (Or)

8- fuEu eas ls fdUgha nks ij laf{kIr uksV fyf[k, %

(a) Qslcqd

(b) lks'ky ehfM;k dh foi.ku j.kuhfr;k°

(c) lks'ky ehfM;k ds ekË;e ls czk.M fcfYaMxA

Write short notes on any two of the following :

(a) Facebook

(b) Social media marketing strategies

(c) Brand building through social media.

5795 3 P.T.O.
 bdkbZ V (Unit V)

9- ,dkmUV gSaMfyax dks mfpr mnkgj.k ds lkFk le>kb,A

Explain Account Handling with suitable example.

vFkok (Or)

10- fuEu eas ls fdUgha nks ij laf{kIr uksV fyf[k, %

(a) foKkiu vfHk;ku izca/ku

(b) vkWfM;Ul jsfVax ,ukfyfll

(c) foKkiu fu;kstuA

Write short notes on any two of the following :

(a) Advertisement campaign management

(b) Audience rating analysis

(c) Advertisement planning.

5795 4