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Coaching Brochure 2023
Coaching Brochure 2023
I have completed training as a Coach based on the requirements of the International Coaching
Federation (ICF). (http://www.coachingfederation.org) . This is the largest and most recognized
Professional Coaching organization in the world. I am currently in process of obtaining my PCC
( Professional Certified Coach) qualification from ICF
Coaching came about from Sports Coaching. Every top athlete has a Coach. In the last two
decades, Coaching has become applicable in every area, in business and in every aspect of life
and sport. Now, it is quite normal for someone to see a Coach to help them achieve their goals in
their life and work
Galileo Galilei said “You cannot teach a man anything. You can only help him discover it within
himself” This is where the power of coaching lies.
There are significant differences between Coaching, Training, Mentoring, Consulting, Counselling
and Therapy. Counselling deals with a Clients trauma, problem or issues stemming from the past
and helps them to heal. Therapy provides
Mentoring is when a more knowledgeable and worldly-wise senior colleague gives advice and
provides a role model. He advises the junior from his senior state and wider level of experience.
There is no set process for mentoring. Each mentor may do so in a different way and have a
different style.
Counselling is where a Client who feels uncomfortable, or dissatisfied with their life seeks guidance
and advice from the counsellor. He works to remedy the client’s problem. He looks at the past and
is problem specific and emotions based.
Therapy is working with the Client who wants emotional healing and relief from psychological or
physical symptoms. The Therapist deals with the Client’s mental health. He looks at the past and
identifies root causes of the present issues.
Teaching passes knowledge from teacher who knows more on the subject or has more experience
to student who has less or no knowledge or experience.
Training is the process of getting knowledge skills or abilities by study, experience or teaching. A
trainer is an expert who targeted on specific skills for immediate results
Consultant is a professional who provides advice in a particular area of expertise, solves problems
and develops a business.
In all the above modalities the relationship is between a superior or senior with more knowledge of
experience in their field, and a junior, patient, or trainee with less or no knowledge or experience in
their field.
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In Coaching the relationship is between equals. The client is considered to be fully healthy and
functional and able to act in a rational and self improving manner. This is one of the powerful
aspects of coaching vs other modalities.
Other modalities seek to provide a solution to the trainee, client, junior, or patient. They are
supposed to follow the solution or path, provided by the service provider. In Coaching the coaching
facilities an environment and carries out a process to evoke awareness in the Client. It is the client
who comes up with solutions together with the coach. This is the other powerful and transformative
aspect of coaching.
It is the difference between the client implementing someone else’s solution vs finding his own
solution together with the help of the coach. This is not just solution providing, it is transformative.
The client is transformed by the evoking of awareness within the client, setting into motion a
process of transformation and self improvement.
I am also an accredited administrator of several psychometric tests. These include MBTI , FIRO B
and I will soon have my DISC certification. Th
These can be done in conjunction with coaching for your C- Suite, Senior Management, Middle
Management, Executives, Management Trainees or Juniors.
I can provide coaching in many areas for you and/or your organization.
Team Coaching
Executive team coaches will train leaders on how to run their teams and teams on how
to be better employees. If each team member undergoes coaching, the entire team
can see improvements in their performance, communication, and collaboration.
Life Coaching
Life coaches can focus on your career, health, fitness, finances, or interpersonal
relationships
Business Coaching
Business Coaching provides support and guidance to business owners. It helps them
create goals, as well as plans to achieve them.
Career Coaching
A career coach provides insight into your professional development and advises on
how to reach your career goals. They can also aid in your job search and help you
transition into new roles or jobs. This would be relevant for school leavers as well as
those seeking a career change.
Leadership Coaching
This focuses on training the business leaders of the future so they can take their
careers to the next level.
Performance Coaching
Performance coaches aim to help individuals perform more efficiently at work.
Relationship Coaching
Relationship Coaching is the application of professional coaching to personal and business
relationships.
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While many singles and couples become motivated to seek help when struggling with their
relationships, coaching and relationship coaching are positive, results-oriented professions that
help functional people achieve their personal and relationship goals
Parenting Coaching
Dimitri Fernando