In the last few years, industry and academic experts have noted an alarming skills

gap rate in the workplace (SHRM, 2019. Too many positions remain unfilled despite
extended vacancy announcements, or they are filled with poorly matched
candidates. This is in sharp contrast to the norm of positions quickly gobbled up by
incoming college graduates, educated and trained as they were to do so. At least
that has always been the idea of matching college education with workplace
demands. But the latest change in entrepreneurial practices, cultural environment,
and student demographics call to question this long-established norm.

With these factors driving monumental shifts and the latest university statistics to
back them up, more work needs to be done by learning institutions to ensure that
graduates gain relevant knowledge and skills that better prepare them for the
future of work (Inside Higher Ed, 2020). However, this is easier said than done, and
universities and colleges alike have to remain abreast of higher education trends to
align their service with the job market while maintaining a leg-up on competitors.

This article aims to discuss the current social, technological, financial, and academic
trends in higher education institutions across the globe to help both students,
educators, and recruiters understand what changes to expect in the coming years.
It provides a perspective on new trends in higher education landscape as well as
the key factors that will drive these changes in the industry.

Trends in Higher Education Table of Contents

1. Diversity in Higher Education Students and Faculty

2. Increase in Non-Traditional Students
3. Mental Health Awareness
4. Embracing Artificial Intelligence for Learning
5. Online Learning is More Prevalent
6. Virtual Reality for Education
7. More Focus on Closing the Skills Gap
8. The Rise of Massive Open Online Course (MOOCs)
9. Enrollment of International Students
10.The Growing Need for Alternate Funding Options
11.A Changing Pathway For Fundraising Campaigns
Social Trends

Diversity in Higher Education Students and Faculty

Universities and colleges are tasked with promoting learners’ achievement and
preparation for workforce competitiveness. Towards that end, institutions should
strive to foster educational excellence and shrink opportunity gaps by creating
welcoming and diverse campuses (U.S. Department of Education, 2016). Besides,
educators ought to recognize the educational value of ethnic and racial diversity
and work towards breaking the barriers that inhibit proper diversification.

That being said, while many colleges and universities claim to have an articulated
commitment to and mission for diversification, only a few devotedly walked the talk
early on. To suffice, by the 1980s, students of color made up 17.33% of all
undergraduate students (National Center for Education Statistics, 2019).

In the 1990s, however, institutions of higher learning began to recognize the need
to extend educational opportunities to students of all backgrounds. As a result, the
number of students of color in the U.S. rose to 29.6% in 1996. Since then, this
number has maintained an upward trend to reach 45.2% by 2016, which is a bold
statement to the enhanced diversification efforts (American Council on Education,
2019).

he growth is impelled by ongoing globalization and immigration, which have

brought rich cultural elements and diversity to all sectors, including education. No
more empty rhetorics. Every institution is now putting its best foot forward to
achieve diversity, not just in terms of student communities but also administration.
Diversity features can be utilized as an effective approach to guarantee a student
population’s heterogeneity (Mahlangu, 2020).

Today, besides the growing number of students of color, 23% of higher education
positions in the U.S. are held by racial and ethnic minorities (College and University
Professional Association for Human Resources, 2020). The same intimates that
racial and ethnic minorities are well represented in leadership positions in fiscal
affairs (28%) and least represented in research/health sciences (11%). Moreover,
today, women constitute 60% of higher education professionals, with their best
representation coming in the academic affairs department (69%).
Increase in Non-Traditional Students

Traditionally, the terms “university student” and “college student” explicitly referred
to 18- to 24-year-olds matriculated immediately after completing high school
education (Hittepole, 2018). The society has for long presumed college students to
be teenagers or young adults who lived with or were supported by their parents to
make ends meet on campus. Age was the sole variable that emboldened the
distinction between traditional and non-traditional students, at least until 2008.

As businesses took a hit during the Great Recession, many jobs were lost. According
to a report from Georgetown University’s Center on Education and the Workforce,
approximately 4 out of 5 or 80% of jobs lost were held by employees without
formal education beyond high school. (Carnevale et al., 2011).

From that point on, the importance of college education and the need to prepare
for the future of jobs dawned on the workforce in general. Consequently, people
who were juggling a host of responsibilities—full-time employees, parents,
caregivers, and retirees—joined colleges and universities to reskill or upskill
(Carnevale et al., 2011).

On the other hand, institutions altered their policies and models to help non-
traditional students balance demanding schedules and competing priorities. The
move further enticed more nontraditional students, and by 2015, 40% of
undergraduate students at American universities and colleges were nontraditional
(CLASP, 2015).

This number is poised to keep the upward trend, thanks to the advent of programs,
such as online program managers, online education, and MicroMasters programs,
which are online graduate-level courses focusing on standalone skills.

Mental Health Awareness

Experts use terms like “crisis” and “epidemic” to describe the lingering mental
health challenges college students struggle with. The American Psychological
Association backs this claim in a study on the prevalence of mental disorders
amongst first-year students in eight countries, which revealed that 35% struggle
with mental illness (American Psychological Association, 2018). That is further
aggravated by an alarming numbers in the student stress statistics throughout
the United States.
Further, a study by the National Center for Education Statistics shows that of the 20
million students enrolled in institutions of higher learning in 2019, 19.9 million had
mental health challenges (Imagine America Foundation, 2020). Depression, eating
disorders, anxiety, addiction, and suicide are some of the mental health issues
today’s college students cannot shove aside. According to the American College
Health Association (ACHA), 60% and 40% of students also suffered anxiety and
depression, respectively (ACHA, 2019).

This challenge has compelled colleges and universities to come up with innovative
approaches, online resources, and creative programs to increase mental health
awareness. Institutions are dealing with the issues early on by proactively sharing
mental health information with students during orientation sessions. Approaches
used vary from panel discussions, role-playing, student testimonials, and short
videos (University of Texas, 2016). Studies (see, for instance, Hunt & Eisenberg,
2010; Karwig et al., 2015) indicate that providing mental health interventions is
found to be efficient in positively impacting the behavioral and emotional well-
being of students (O’ Brien et al., 2020).

Additionally, some institutions such as Drexel University offer free mental health
screenings to encourage students to monitor their mental health status and
counter the stigma head-on. Using the slogan “get a checkup from the neck up,” the
institution entices students to stop by the mental health kiosk for a quick series of
questions. At the end of the private screening, students are given mental health
support and resources, as needed (Rolen, 2015).

Technological Trends

Embracing Artificial Intelligence for Learning

The role of technology in higher learning is not only in equipping students with
information but also in bridging access to quality education. It should help sidestep
the constraints of time and location to promote lifelong learning opportunities for
all while encouraging creativity, curiosity, and collaboration. One technology that
brings an outsized potential to achieve these benefits for higher education is
artificial intelligence (AI).
Since it entered the higher education realm, AI has stirred a buzz, thanks to the way
higher education industry trends is transforming the methods of doing things in
this industry. Understandably, there is a good deal of optimism that this emerging
technology will automate and streamline workflows and processes that have been
tedious and long.

Already, a number of universities and colleges are leveraging AI to offload time-

sensitive academic and admin tasks, enhance enrollment, improve IT processes,
and boost learning experience for students. For example, the Georgia Institute of
Technology is using AI to lighten the duties of teaching assistants (Korn, 2016). The
institution uses a virtual assistant called Jill Watson, to respond to consistently
repeated questions posted by students in a masters-level AI class.

While AI holds an unfathomable promise for institutions of higher learning, its

adoption in the education industry is still low (McKinsey Global Institute, 2017). A
2019 survey revealed that even though university leaders are aware of the
significant role AI could play over the next 10-15 years, many are skeptical about its
implementation. Studies show that only 41% of universities and colleges have a
clear AI strategy in place. Also, cost remains a major impediment and it is,
therefore, unsurprising that 57% of institutions have yet to allocate budget for AI
projects (Pells, 2019)

Online Learning is More Prevalent

For history buffs, the history of elearning offers some deep insights into its
origins. Online learning is a broad term that encompasses other modes of learning,
such as blended learning and elearning. It is a subcategory of digital learning that
simply means the use of online tools for learning. As Okojie et al. puts it, online
learning is a form of learning that happens over the internet (Okojie, Mabel, &
Tinukwa, 2020)

This type of learning takes place in non-traditional settings, enabling students to

engage in learning, regardless of the constraint of time, distance, or location. In
other words, the lecturer and the student do not have to be in the same room for
learning to occur. The very nature of online learning, as well as technological
advancements, explain the reasons why it is becoming so prevalent.

The latest statistics show that 55% of today’s college and university students are
Gen Zers (Bil and Melinda Gates Foundation). The new generation of students are
accustomed to using technology from a younger age and thus are comfortable at
home using tech tools to acquire knowledge and skills. Pew Research reports that
95% of Gen Zers have access to smartphones, whereas 97% use at least one of the
major online platforms (Parker & Igielnik, 2020).

As such, the online landscape is well-known to today’s students, thus online

learning is a proposition they inherently want to try. Currently, a third of higher
education students are taking at least one class online. (Ginder, Kelly-Reid., & Mann,
2019).

Moreover, the advent of high-speed internet, which facilitates ubiquitous

connectivity, gives online learning a boost. This, coupled with virtual
communication and virtual reality technology means lecturers can deliver live
online-only lectures to students in remote locations. The use of online-only courses
has gathered momentum in recent months and it is poised to accelerate even after
the COVID-19 dust settles.

Virtual Reality for Education

Virtual Reality (VR) is heralded by many as a game-changer in higher education. It is not a

surprise, then, that the education sector was expected to attract the second most VR-related
investments in 2018. (Perkinscoie, 2018)

As this immersive technology evolves, educators are increasingly looking into ways to
incorporate VR into pedagogical approaches because of the benefits it delivers to students (Yu,
Ally, & Tsinakos, 2020). Increased engagement and motivation, exploratory and contextualized
learning, and experiential learning opportunities that may otherwise be inaccessible, are some of
the affordances granted by VR. Using VR in deep learning, primarily in science and medical
fields, triggers empathic responses that give students a perspective that has an enormous lasting
impact.

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Interestingly, these benefits are too mesmerizing to forego for 78% of higher
education institutions. As of 2018, 18% of universities and colleges had fully
deployed VR, 28% had used it to some extent, and 32% were testing the technology
(Burroughs, 2018.; Internet2, 2019). These numbers are projected to grow rapidly in
the coming years as more institutions jump on the bandwagon.
For example, Arizona State University uses VR to enable remote students to take
part in lab exercises in an online biological science degree (Paterson, 2018). Other
institutions using VR in higher learning include San Jose State University and the
University of Illinois, among others.

Curriculum Trends

More Focus on Closing the Skills Gap

Mauricio Macri (former president of Argentina), while addressing the G20 summit in
2018 said “the future of work is a race between technology and education”
(Accenture, 2020). Simply put, as technology advances, education systems should
metamorphose, anticipate, and prepare for the impact of digital on the workforce.

That said, institutions of higher learning ought to focus on molding future

employees by imparting knowledge, skills, and competencies that are demanded in
the labor markets. For this reason, there is an urgent need to reimagine degree
programs, courses, and curricula in general, to meet the needs of modern learners,
while keeping pace with the evolving workforce and future trends in higher
education (Educause Horizon Report, 2020).

Primarily, the Fourth Industrial Revolution, impelled by the rapid advances in

robotics, AI, and other emerging technologies have created skill gaps across all
industries. More precisely, the division of labor between machines, algorithms, and
humans is poised to generate 133 million new roles globally by 2022 (World
Economic Forum, 2018). Likewise, the impact of technology-driven automation, the
intricacies of job process, and the fragmentation of decision-making of the current
workplace environment collectively result in the increasing skills demand across
business sectors and industries (OECD, 2013, as cited in Wicht et al., 2019).

The race to solve the escalating skills crisis continues to take shape as institutions
collaborate with corporates to devise the perfect remedy. Today, there is the rapid
adoption of Corporate Partnership Programs within a centralized university’s career
services departments (Davis & Binder, 2016). For example, Stanford University
grants more than 40 corporate hiring departments direct access to its student pool
(New, 2016).
Additionally, as the most relevant and useful blend of skills for each employee
continuingly shift, Competency-Based Education (CBE) is gaining prominence. CBE
helps institutions to address the needs of individual students and lays greater
emphasis on broadening their variety of skills. Instead of measuring and
incentivizing the macro-level output of the institutions, Universities such as Capella
University and Western Governors University, have rebranded so-called learning
outcomes as competencies. (Fain, 2019).

The Rise of Massive Open Online Course (MOOCs)

Massive Open Online Courses (MOOCs) are open online courses created for a large
number of participants, provide free access, and can be accessed anytime,
anywhere by anyone as long as they have an internet connection (Bernadas &
Minchella, 2016). Building on the foundation of popular online courses, MOOCs
have established a firm foothold in the education sector. Today, this revolutionary
concept is reshaping the higher education model.

To better understand what has propelled this disruptive education model to its
current stature, we must first understand the benefits of MOOCs. First, unlike
traditional online courses, MOOCs come with the benefit of unlimited enrollment,
fewer requirements, and are accessible on a global scale. Second, MOOCs are being
offered at a minimal cost so they are the safest bet to turn the tide of
overwhelming cost of education.

Another interesting fact is that MOOCs are not fixed into the traditional semester
models of universities. This means students can start a course at any time and can
be of any length. Better still, most of the courses are short and highly focused on
specific higher education topics. This makes them a compelling prospect for
learners who want to gain a deeper understanding of one area.

Top universities are increasingly launching MOOCs not only to stay ahead of the
curve but also to improve access to education. In 2019 alone, MOOC providers
launched approximately 2,500 courses, 170 micro-credential, and 11 online
degrees. Overall, the MOOC movement has so far reached more than 110 million
learners, excluding China (Shah, 2019). Companies such as Coursera, edX, Udacity,
FutureLearn, and Swayam are partnering with leading institutions to solve the most
pressing educational needs for modern students.

Enrollment of International Students

The decrease in the number of new students enrolling at U.S. universities is a trend that is
gathering pace. In 2019 alone, 51% of institutions of higher learning in the U.S. recorded a
decrease in the new enrollment of international students. On the other hand, 7% indicated no
change, whereas 42% reported an increase (IIE, 2020).

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Change in New International Students Enrollments in USA, 2011-2019
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In another report, IIE estimated the total decline in international student enrollment
to be 0.9% in 2019. The failure to attract new international students by U.S. colleges
and universities is a gain for institutions in other countries, such as Australia and
Canada. Australia, in particular, has recorded significantly high enrollment rates—a
47% increase—between 2015 and 2018. (Australia Government Data, 2018).

What is to blame for this change? Among the factors that are driving this change
include escalating global trends in higher education competition, social and political
climate, high cost of higher education, and visa concerns in the U.S. Besides, the
ban on Chinese nationals studying in America (Anderson, 2018), and the limited
duration for Chinese students’ visas have contributed massively to the declining
numbers of international students (BAL, 2018).

Financial Trends

A Changing Pathway for Fundraising Campaigns

According to a Giving USA report, the overall giving to institutions of higher learning
decreased by 3.7% in 2018 (Giving USA, 2019). That is bad news. On the flip side,
the total contributions to universities and colleges, increased by 7.2% to reach
$46.73 billion. Besides, in the same year, seven institutions received at least one
donation over $100 million, which is the largest number of institutions to hit that
milestone since 2015.

As huge capital campaign donations take an upward trend, donations from

individual alumni have taken the exact opposite path. According to Giving USA,
although the overall donation to institutions of higher learning is increasing, it is
coming from fewer individuals (Giving USA, 2019). Michael Bloomberg’s historic $1.8
billion donations to John Hopkins University is the epitome of the changing pathway
in giving (Benson, 2019). It signifies the start of a new trend where many donors
have pulled out of giving, but the few that are ready to give are doing it so
generously.

The Growing Need for Alternate Funding Options

Institutions of higher learning in the U.S. have been heavily reliant on federal
funding. The exact amount contributed by each state towards this course can vary
widely. According to a Grapevine report, the state’s fiscal support for higher
education in 2019/2020 totaled nearly $96.6 billion, which represented a 5.0%
increase nationwide from fiscal year 2018/2019 (Grapevine, 2020).

It turns out that this increase was just a smokescreen for some state leaders. For
example, in Alaska, state funding decreased by a whopping 11.2%, owing to the
state government’s decision to cut funding to the University of Alaska. Other states
to record a decrease in state funding included Hawaii (2.2%) and New York (0.3%)
(Grapevine, 2020). The decreasing funding from state governments has sent some
school’s operations on a tailspin, forcing them to look elsewhere for funding.
As pressure to find financing mounts, public universities and colleges have gone back to
the drawing board. The goal is to create initiatives that can pique the interest of businesses
and private entities to fund learning. One brilliant idea has been to improve the faculty of
research. A good example is Northeastern University, which has partnered with technology
entrepreneur David Roux to launch a graduate education and research campus called The
Roux Institute. Roux and his wife are funding the project with $100 million to help learners
gain comprehension in the use of AI and machine learning (Northeastern University, 2020).

Keeping Up With the Changing Landscape of Higher Education

As you have read, the high education landscape is rapidly changing. The arena is
being hit from all sides by social, curriculum, technological, and financial changes.
Institutions that want to maintain a leg up on competitors and align better with
their goal to produce “marketable” future employees should be prepared to adapt
to these emerging trends in higher education.

The college trends as well as changes in higher education have brought tangible
benefits. For example, emerging technologies, such as VR have simplified learning,
making it easily accessible to all learners, regardless of their location. Additionally,
AI has enabled institutions to offer personalized learning to help learners gain the
perfect blend of skills. All these developments explain why higher education
pursuits like an online master’s degree in education technology are gaining
traction, to rein in all these technologies and turn them into meaningful
components of moden education.

However, these technologies, in their current mode of application, are very

expensive. For this reason, many institutions are unable to make the most of them.
To work around this hurdle, universities and colleges should heavily invest in
research to come up with innovative yet cheaper ways to adopt emerging
technologies.

The technologies aside, more research is needed to determine what curriculum will
work best for future learners. Moreover, stakeholders ought to engage the
government and iron out hot topics in higher education that are causing a decline
in the number of international students. Besides, as the number of nontraditionals
continues to soar, universities should double down on providing better support
services.
SOURCES

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