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Title page
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Question 1
Like product marketing, the main emphasis is on the customer and understanding what people
want and need rather than attempting to convince them to buy what we happen to be making.
Marketing talks to the consumer, not about the product. The planning process takes this customer
attention into account when considering the elements of the "marketing mix." This applies to
decisions regarding the production of a Product, Quality, Location, and Promotion. These are
often called the "Four Ps" of marketing. Digital media also incorporates a few more "P's." At the
end is an overview of the media mix.

Every aspect of the social media mix should be taken into account when the system is developed,
for they are the center of the marketing campaign. Research is used to elucidate and define the
final product, price, price, promotion and related decisions.
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Question 2
Today, Covid-19 knocks worldwide at the doors, and universities face unparalleled challenges
everywhere. The transition of classes online was one of the techniques adopted by many schools.
This idea is disturbing for those of us who are used to learning face-to - face, and they have some
email inquiries about how to make a smooth transition to online teaching.

Migration of lectures and even online communication between faculty and students is not that
difficult. But promoting interaction between students is a more challenging project, particularly
in smaller colleges where students expect a more versatile, less hierarchical, dialog-driven
format. In addition to facilitating teacher-student discussion, online platforms such as Zoom and
the Minerva Project's Forum are fortunately offering opportunities for small group engagement
and verbal and visual student-to - student contact.

Course management systems such as Canvas provide collaborative text-based platforms

including discussion groups and formats in the blog-style. For someone like me, who relies
heavily on physical activity and body language in teaching, the online experience isn't nearly as
rewarding, but these online formats are a great replacement for face-to face instruction, and even
a complement. Students will take mid-term and final exams from the comfort and protection of
their dorm rooms or family homes when the Covid-19 scenario becomes more common. Like in
every assessment, people have encouraged staff to match assessments closely with predicted
learning results and help students develop the skills to successfully complete these exams. As
courses switch online, learning goals themselves and our evaluation processes can need to
change.

In addition to the obvious technological aids such as Turnitin, which help detect plagiarism, there
are methods of pedagogy and design that make it harder for students to simply copy and paste
from online sources or from one another. One strategy is to avoid formats that are easy to cheat,
such as multiple choice or objective (simple right-or-wrong response) questions. Instead, pose
nuanced, concrete questions like: "Defines an issue of collective action and offers an example
unique to your family context." This is definitely not something that they would actually find on
Wikipedia. A second solution is to diversify evaluation approaches, relying less on essays and
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written examinations and instead introducing oral evaluations using Zoom or Skype or making
students produce podcasts, YouTube videos, posters or Prezi presentations that can be shared
online. A third approach is developing assignments with process questions in which students
focus on the experience of writing the essay or taking the exam and explain it. Such kinds of
questions do not only encourage meta-cognition, they also prevent cheating.

And just letting it go, is one option. Start from a place of confidence in their students and tell
them they hold them highly respected and expect them to act honorably. People may also have
them sign a declaration of honor to that effect. Instead, they tend to plan their learning tasks, and
think less about avoiding cheating (Federal Trade Commission, 2020).
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Question 3
As people receiving the latest news updates with the rise of social media in the 21st century, but
we are also using sites like Facebook and Twitter to provide personal and business notifications.
For businesses this means using social media to connect employees and consumers like never
before. It means doing its utmost for the government to share correct and up-to- date information
effectively. During the flu pandemic of 1918, which the researchers says killed a third of the
world's population, people did not have the same means of communication that we now have in
the 21st century to exchange information and news quickly. And people are losing touch and
impacting their well-being too. These are the kinds of acts that can be of service to a whole
society. They will put less of a burden on the health care system when people are happier and
safer. The roads will not be clogged if people use public transport, and the air will be cleaner.
However, if such events ever happen, then society needs some help. People need to change their
behavior. Yet improvements in behavior are what social media is all about.

The challenge will be faced by many marketing and advertising departments: to think about
creative and innovative marketing strategies and practices that will guide the company through
this new normal. To brands, this means dealing with market shifts due to the economic impact on
all business sectors; facing intensified competition amid customer and social 'new normal;'
addressing sustainability; evaluating organizational opportunities and challenges posed by
strategic planning in an environment of uncertainty; investigating brand reputation issues;
finding potential new products.

These are made all the more relevant because, as a result of COVID-19, it is predicted that
advertising spending will decline for some in 2020 as stores close and revenue declines. One
online rental home booking company, for example, announced that it would suspend all
marketing activities by 2020 to save hundreds of millions of dollars. Many companies have
centered their spending on purpose-driven marketing, mission-based marketing and cause-related
marketing to better satiate the increased media consumption of customers as they operate from
home. For example, 45 percent of global consumers devote more time to social media, online
video sharing has increased by 26 percent, online gaming traffic on one telecommunications
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company's servers has increased exponentially, and the number of consumers using online food
delivery and vital goods delivery has increased dramatically.

]As a result, many companies will try to adapt their marketing strategy to better reflect the
increase in online purchases, interactions and customer face-time. With the FTC and other
regulatory bodies taking a more active role in cracking down on misleading, discriminatory or
offensive ads and promotions, advertisers must approach their marketing strategies and planned
timelines of content with caution and carefully analyze both the language and imagery used in
advertising and marketing materials in particular with social media marketing. To order to
minimize the risk of regulatory proceedings or lawsuits, as well as challenges faced by rivals,
companies must comply with social media regulations and the use of influencers and endorsers,
advertising channels, gift cards and charitable sales promotions ( Joshua Franklin and Munsif
Vengattil, 2020).
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Question 4
The credibility value cannot be ignored, because it offers the initial basis on which members of a
target market decide first to listen to one's message. Whether it's the United States or "cultural
voices" participating in advertising, it's crucial to understand how these players are viewed when
deciding the proper course of communication. Below are some factors which make a positive or
negative contribution to credibility.

Matching Action to Terms- A trustworthy person is following through on his words. It does not
make promises that it cannot fulfill, and limits its words to deeds and action. Statements from the
podium may matter for state-to - state ties, but a direct link between word and deed must be
made if the citizens of a country are to feel them.

For example, Chatbot' online credibility is undoubtedly related to its ability to take action. When
Chatbot is trying to do something about its online videos, the threats are known to follow
through. This was critical when threatening or capturing towns and executing intimidation acts.
While the tactics of Chatbot are revolting, and the efforts of the US government have questioned
the hypocrisy of Chatbot, the threats combined with violence have given Chatbot a reputation for
its violent goals. That's not to imply that the U.S. should engage openly in the threat-making
process, but rather do as it says it will. If it is unable to fulfill its obligations, it will avoid making
comments that indicate it will.

Being Honest; truth is a key to honesty. Even when the facts don't look favorably on you, being
honest can be a key to maintaining your integrity at a time when it really matters. Even when it
isn't helpful, mutual honesty creates relationships and generates trust. In times where uncertainty
abounds, this gives the advantage of the doubt.

Attempts to distort or conceal the facts need to be extensively investigated. If politicians see a
justification for doing so, a careful examination must be made to decide why the U.S. is initially
taking measures that could negatively reflect on its defined goals and values. The US will aim at
avoiding actions that regularly seem unfavorable.
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It is not to say that the US government is not entitled to information, particularly as it relates to
diplomatic conduct, military conduct, and various other aspects of national security. Yet
intentional fraud is quickly revealed in the internet age, and is typically unwise.

Legal status; the government of the United States, acting in its own official name, provides a
great deal of legitimacy. No one is a better messenger of US foreign policy than he is. Statements
rooted in the United States Government or representatives of it may bear considerable weight.
Yet there are many disadvantages to this official status too. It constrains the kind of dynamic and
flexible communications that non-state actors often enjoy. An audience hostile to a state is
immediately disqualified for its post. Official statements need clearances, are slow and might not
be worth the time it took to get the clearances without any action to back them up.

Association Guilt-Providing US assistance to an otherwise legitimate campaign would ruin the

reputation of the campaign. It may expose the organization or individual to attacks or accusations
of being a "puppet" of the so-called. "With this in mind, it is unlikely that a target audience who
is" on the fence "about radicalization or US opinion will see the US as a reliable messenger.
Others considered as being supported or helped by the US do not maintain the credibility that
freedom of thinking provides (Gina Gopinath, 2020)

References
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Joshua Franklin and Munsif Vengattil, 2020. Airbnb suspends marketing to save $800 million,
top executives take pay cut, s.l.: Reuters.
Christina Davis, 2020. Target Class Action Says Hand Sanitizer May Not Kill COVID-19, s.l.:
National Law Review.
Federal Trade Commission, 2020. Coronavirus Scams: What the FTC is doing; Lesley Fair,
Seven Coronavirus Scams Targeting Your Business, s.l.: Federal Trade Commission.
Gina Gopinath, 2020. The Great Lockdown: Worst Economic Downturn Since the Great
Depression, s.l.: IMF Blog: Insights & Analysis on Economics & Finance.
Jason Mander, 2020. Coronavirus: Insights From Our Multinational Study, GlobalWebIndex
Blog, March 23, 2020; Johnny Crisp, How COVID-19 Is Changing Online Streaming Behavior
Globally, s.l.: NPAW Academy Blog.
Leah Asmelash, 2020. Nearly 80% of hotel rooms in the US are empty, according to new data,
CNN.com, April 9, 2020; Dawn Gilbertson, How empty are airports? TSA screened fewer than
100,000 passengers Tuesday, a record low, s.l.: USA Today Press.
Milton Ezrati, 2020. First Statistical Signs Of The COVID-19 Recessio, s.l.: Forbes.