Teenage Vapeland

Antes de empezar, asegúrate de que

entiendes lo que significan estas palabras:

RIVAL RIVAL
REVENUE INGRESOS/FACTURACIÓN
TO GENERATE GENERAR
CONVENTIONAL CONVENCIONAL
VAPER USUARIO DE CIGARRILLOS ELECTRÓNICOS
EPIDEMIC EPIDEMIA
TO VAPE FUMAR CIGARRILLOS ELECTRÓNICOS
TO THREATEN AMENAZAR
BUREAUCRAT BURÓCRATA
TO PROSCRIBE PROHIBIR
RESTRICTION RESTRICCIÓN
NICOTINE NINICOTINA
Teenage Vapeland
Imperial Brands, owner of the world’s third-biggest tobacco company, announces
annual results today. Like its rivals it is ramping up investment in e-cigarettes and
heated-tobacco devices. Although the revenue they generate is dwarfed by that from
conventional smokes, the number of vapers has grown fast, from 7m in 2011 to nearly
40m in 2017. Selling e-cigarettes, however, may get more difficult. America,
accounting for over half of global sales, has quailed at an epidemic of vaping among
teenagers. Last week the boss of the Food and Drug Administration threatened to do
whatever it takes to stop it; his agency can pull products off the market. Other
bureaucrats may follow suit. Already at least 25 countries have proscribed the
devices and at least ten others ban advertising. Restrictions on flavours and nicotine
level are common. While e-cigarettes may be lifesaving for smokers who cannot quit
otherwise, keeping kids off them is trickier than hoped.