Direct competitors globally

The main competitor to VELO in the US is Zyn, which is produced by Swedish Match. Zyn increased its
share in the smokeless nicotine market from 7 per cent to 10 per cent in the first quarter of this year.
( no digital presence on instagram but has FB page )

Another top seller in in the US is ON, it has no digital presence at all neither instagram nor on FB.

INDIRECT :

ALTRIA – moving beyond smoke:

Altria owns tobacco companies – which have been the undisputed market leaders in the U.S. tobacco
industry for decades – include some of the most enduring names in American business: Philip Morris
USA, the maker of Marlboro cigarettes, and U.S. Smokeless Tobacco Company, the maker
of Copenhagen and Skoal. We also own John Middleton, manufacturer of Black & Mild cigars. We have
35 percent ownership of JUUL Labs, Inc., the nation’s leading e-vapor company.

Today, our portfolio of non-combustible products and investments includes leading products across:

 Heat-not-burn;
 Moist smokeless tobacco and oral nicotine pouches; and
 E-vapor.

Presence on LInkdn last post a year old , twitter last post 10 dec, youtube a year of inactivity.

Altria claims that a smokeless nicotine pouch product sold by Reynolds, Velo, violates three patents held
by US Smokeless Tobacco

No direct competitors in Pakistan , however indirect competitors are cigarette and vapes and naswar

The brand did not comment on the factors that went into setting the price, but considering
the fact that a can costs approximately as much as a pack of cigarettes, it won’t put a dent
in a nicotine user’s monthly cigarette budget.

“VELO is very much a digital first brand. While we have designed the campaign to reach out
across other suitable avenues, digital and social media in particular is where the brand will
come to life.”