This document discusses strategies for adopting a new product across different customer groups. It suggests that targeting early adopters by making the product more attractive will help gain traction. As early adopters use the product, the early majority will then find it easier to buy for its benefits. A whole product approach considering support, contracts etc. will help further adoption, as will comparing strengths against substitute products.
This document discusses strategies for adopting a new product across different customer groups. It suggests that targeting early adopters by making the product more attractive will help gain traction. As early adopters use the product, the early majority will then find it easier to buy for its benefits. A whole product approach considering support, contracts etc. will help further adoption, as will comparing strengths against substitute products.
This document discusses strategies for adopting a new product across different customer groups. It suggests that targeting early adopters by making the product more attractive will help gain traction. As early adopters use the product, the early majority will then find it easier to buy for its benefits. A whole product approach considering support, contracts etc. will help further adoption, as will comparing strengths against substitute products.
combination make it more attractive for early adopters to buy. • later on, early majority will easily buy this product in order to do things work for them more smoothly. • whole product thinking in terms of consultation, after sales support, annual contract etc. • “compare and contrast” strategy for the substitute product.