School: Obermayr International School

Subject: GK PoWi/ Q2
Teacher: Herr Dr. Guttzeit
Students: Emilie B., Simran J., Kira W.

Google and Android

Merger & Acquisitions

Google:
- founded in 1998 by Larry Page & Sergei Brin
- US technology company
- Hardware and Software
- Search engine vs. Browser

Android:
- Software based on a Linux Kennel
- Today:
- most popular OS
- 3.3 billion Android OS users in the world (2023)
- 71.8% market share globally
- Used in smartwatches, tablets, smart TVs

Case summary:
- Google acquired Android for an estimated $50 million in 2005
- One of the most successful
- Google bought Android from a standalone company called Android INC
- Founded a couple years before its purchase in Palo Alto, California
- Most well-known co-founder was Andy Rubin

GOOGLE AND ANDROID 1

 Acquisition reasons:
- potential for mobile search & advertising
- Developing own mobile operating system
- Greater control
- Could generate revenue

Impact on consumers:
Advantages:
- supports cloud storage enabling of devices with Gmail-account
- Continual improvement & removal of old features
- Supports running multiple apps simultaneously
- Expandable memory & runs on/ affordable large devices

Disadvantages:
- Google account mandatory to use Play Store
- Runs slow on low-speci cation devices
- Does not offer previous virus protection

Impact on producers:
Google
Pro:
- increased market shares
- access to mobile user data
- enhanced advertising capabilities

Android
Pro: Con:
- funding - Google exerts control
- enhanced innovation

Sources:
- https://www.globalexpansion.com/blog/the-largest-mergers-and-acquisitions#a6
- https://www.androidauthority.com/google-android-acquisition-884194/
- https://www.digitalaptech.com/advantages-and-disadvantages-of-google-android/

GOOGLE AND ANDROID 2

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