1) Title:

Youtubers' Effect on Children's Values: Parents' Views.

Method:
365 parents participated in this research, and the survey research design based on a quantitative
research was used. A questionnaire with three parts was developed by researchers, which is used for
data collection. The first part is used to determine demographic information, the second part gathers
information on parents' views about their children's daily routines and the time spend on YouTube, and
the third part shows the effect of YouTubers on values.

Findings:
The findings reveal that YouTubers are not considered as role models. Parents have a negative attitude
towards you tubers, and they worry about the time their children spend on YouTube.

Link:
https://files.eric.ed.gov/fulltext/EJ1284614.pdf

2) Title:
Youtube & young children: research, concerns and new directions.

Method:
Content analysis was carried out of past research papers.

Findings:
According to recent research findings, YouTube and YouTube Kids are popular platforms used by
children to access a variety of videos for education or entertainment purposes.

They summarized the recent literature by providing an overview of research findings from studies of
YouTube and YouTube Kids, expert and parental concerns about children’s digital media use and
addressed gaps in the literature by suggesting possible directions for future research

Link:

https://repositorio.ipl.pt/bitstream/10400.21/11658/1/Youtube%20&%20young%20childrene-book.pdf

3) Title:
Representation of the family in the YouTube channels of content-creator kids. A comparative analysis of
Spain, the United States, and the United Kingdom1.

Method:
The content analysis method has been used in the research. This analysis has focused on user-generated
content (ugc) (Skalski et al., 2020, p. 210), the users in this case being kid YouTubers. The sample
consists of 450 videos from 15 kid YouTuber channels over the period of 2016 to 2018, with over 6 750
minutes of viewing (with an average of 15 minutes per video). The channels in the top positions in the
Social Blade ranking (2020) have been taken as a benchmark.

Finding:
The finding of the research is that the media representation of family members continues to maintain
the traditional family structure, cultural differences in how the family participates in the videos
according to the country and the presence of the father or mother as a co-star.

Link:

https://www.scielo.org.mx/pdf/comso/v18/0188-252X-comso-18-e7750-en.pdf

4) Title:
How exposure to peers’ portrayal of luxury lifestyles on Social media hurts the self

Method:
Two experimental studies were carried out.

Study 1 (N = 161, 40.3% men; Mage = 39.13, SDage = 12.82) comprised a single-factor
between subjects experimental design in which participants were asked to view a peer’s
Instagram account, exposing luxurious vs. non-luxurious travel pictures. Each participant was
randomly assigned to one of the two conditions. In a written scenario, participants were asked
to imagine they recently switched jobs and needed to work closely with someone who has the
same job function as them and started a few months earlier.

Study 2 (N = 160, 36% men, Mage= 30.60, SDage = 9.48) employed a 2 (Luxury Condition:
Luxury vs. Non-Luxury) by 2 (Materialism Level) between subjects experimental design.
After reading a written scenario, similar as in study 1, participants were exposed to a
screenshot of their colleague’s Instagram profile, this time depicting six pretested pictures of
the luxury or non-luxury house to which he/she recently moved (pictures of house interior and
exterior, see appendix C and D), followed by a questionnaire.

Findings:

Findings of two experimental studies show that exposure to peers’ Instagram accounts
portraying a luxurious lifestyle may negatively affect one’s state self-esteem, due to negative
social comparison. Exposure to peers’ luxurious lifestyle leads to the notion that the signaler
is better off, decreasing one’s state self-esteem. Moreover, these negative effects on state
self-esteem are stronger for highly materialistic individuals. Though, luxuriously looking
Instagram accounts of peers may also cause inferences of the signaler being a braggart.
However, results show that this bragging only leads to negative effects on state self-esteem
for highly materialistic individuals and not for less materialistic individuals.
Link:
https://backoffice.biblio.ugent.be/download/8527451/8527453

5) Title:
Lower Life Satisfaction Related to Materialism in Children Frequently Exposed to Advertising.

Method:
A sample of 466 children (aged 8–11; 55% girls) participated in a 2-wave online survey with a 1-year
interval. We asked children questions about material possessions, life satisfaction, and advertising. We
used structural equation modeling to study the relationship between these variables.

Findings:
It has been found in the research that For the children in the sample, no effect of materialism on life
satisfaction was observed. However, life satisfaction did have a negative effect on materialism. Exposure
to advertising facilitated this effect: We only found an effect of life satisfaction on materialism for
children who were frequently exposed to advertising.

Link:
https://publications.aap.org/pediatrics/article-abstract/130/3/e486/30176/Lower-Life-Satisfaction-
Related-to-Materialism-in?redirectedFrom=fulltext?autologincheck=redirected

6) Title:

The Significance of Playing Dress Up Games on Children’s Materialism.

Method:
Survey method was used. The data collection was conducted in May 2015. Participants were recruited
from two private elementary schools in Semarang, Indonesia. The total of 144 young girls who recently
played dress-up game, both online or offline in various platforms, participated in the survey.

Findings:
It has been found that the frequency of dress up gameplay influences children to become materialistic.
However, the effect of dress up gameplay is not significant when age and motivation to play are
included in the analysis.

Link:
https://www.europeanpublisher.com/en/article/10.15405/ejsbs.188

7) Title:
Children's materialism in urban ond rural china. Media exposure, cognitive development and
demographics.

Method:
Survey method was used. Altogether, 569 questionnaires were collected (254 from an urban area and
315 from a rural area) from children aged from 6 to 14.

Findings:
The results showed that children in mainland China held lukewarm attitudes to materialistic values and
that urban children were more materialistic than rural children. Of all forms of media exposure, video
game engagement was the most significant predictor of materialism. The influences of children's
understanding of advertising, cognitive development and gender were also explored.

Link:
https://nca.tandfonline.com/doi/abs/10.1080/13216597.2010.9674759?
journalCode=rico20#.ZF93S3ZRU0F

8) Title:
Effect of anxiety perception on consumers’ luxury nostalgic consumption intention.

Method:
The samples of this paper mainly come from questionnaires collected from online social media in Beijing
and Chengdu. A total of 501 samples were collected, and 419 valid samples were finally recovered after
eliminating the invalid ones.

Findings:
The results reveal that perceived death anxiety positively influence consumers’ sense of nostalgia that
includes personal nostalgia and interpersonal nostalgia. It also positively influences consumers’
intention to purchase nostalgia luxury brand products, where nostalgia consumption refers to style and
craft-induced nostalgia consumption and storytelling induced nostalgia consumption. This proves the
mediating role of nostalgia emotion. Moreover, self-construal moderation analysis reveals that
consumers with interdependent self-construal are more concerned with their own sense of belonging
and interpersonal relationships, are more easily affected by the environment and will have a higher
intention of buying nostalgic luxury goods after experiencing stronger death anxiety. This confirms the
moderating role of self-construal.

Link:
https://academicjournals.org/journal/AJBM/article-full-text-pdf/8A5C12069487

9) Title:
Impact of value perceptions on luxury purchase intentions.

Method:
Cross-sectional, survey-based methodology and structural equation modelling was employed to collect
and analyse the data.

Findings:
The findings suggest that while functional value perceptions drive luxury consumption purchase
intentions across both nations, social value has a significant contribution only among US consumers and
personal value perceptions only in the UK.

Link:
https://researchonline.gcu.ac.uk/files/6360815/Luxury_Research_Journal_Michael_Paurav.pdf

10) Title:
Gender Stereotypes in Fantasy Fairy Tales: Cinderella.

Method:
In this study, the author has selected three children’s picture textbooks that (1) share similar genre, (2)
have obedient heroines, (3) have different settings, (4) occur in different cultures, (5) all are fairy tales,
and (6) published between 1989 and 2006.

Furthermore, by adopting Botelho and Rudman’s (2008) critical multicultural analysis of children’s
literature approach, the author would like to shed the lights on some of the social and ideological
identities of gender that are depicted in the three children textbooks.

Findings:
Findings that are based on discourse analysis show that the criteria of beauty and stereotype vary
among all of the three versions of Cinderella children textbooks. That variation is based on the
perspective of the culture represented in each one of the stories. Some valuable educational
implications to limit the stereotypical gender misconceptions in children literature are presented to both
parents and teachers.

Link:
https://osf.io/preprints/socarxiv/ucx9s/download

11) Title:
Exploring gender ideology in fairy tales-a critical discourse analysis.

Method:
For this research two fairy tales have been selected from Arabian Nights, “The King Shahryar and His
Brother” and “King Shahreyar and vizier’s daughter Shaherezad”, to explore gender ideology. This
research is based on Fairclough’s three dimensional model of Critical Discourse Analysis.

Findings:
The findings show that genders are presented in stereotypical ways; males are having authority and
violent nature and females are obedient, polite and resisting somehow to save their lives through their
intellect and witty tricks. This research has implication for the masses to change their traditional and
stereotypical perceptions about gender roles and women’s emancipation.

Link:
https://www.idpublications.org/wp-content/uploads/2019/03/Full-Paper-EXPLORING-GENDER-
IDEOLOGY-IN-FAIRY-TALES-A-CRITICAL-DISCOURSE-ANALYSIS.pdf

12) Title:
Disney's Influence on Females Perception of Gender and Love.

Method:
Female college students were questioned on their perceptions oflove and gender, and the effect that
romantic Disney films had on these perceptions. Ten female college students at a Midwestern university
were first screened regarding their Disney knowledge using a trivia test, and then questioned using a
written interview. Participant responses corresponded with past research that Disney films create
unrealistic perceptions of love and gender.
Findings:
The finding suggest that the participants felt that Disney films have influenced their perceptions of love
and gender.
The data shows a greater influence of Disney films on participants' perceptions of romance than on
gender. This may be due to more realistic and available gender models provided to young children,
including those seen through their families in day-to-day contexts. Participants may have felt more
influenced by romance due to media portrayals.
Past research was supported by participant's perceptions that their romantic relationship expectations
have changed through their own dating experiences. It cannot be concluded whether participants who
believe in love at first sight whether they gained this idea from Disney films or other sources. The data
also indicated that the framework of the 'happily ever after" belief still remains a strong belief within all
the participants, but that framework has been altered. Even though an participants still have this belief
they an concluded that it comes with work towards the relationship.

Link:
https://core.ac.uk/download/pdf/5067341.pdf