Phase 7: Permanent Marks on a Magic Slate

Case Summary:

The younger ones seeing something better or an application which they can
easily access because younger generation was slowly moving away from
Facebook and they need got to ride on the wave of whatever is the latest
technology. Just as how it was when he was starting out, the teens were again
his target market. They said, "It's different when you have 1 million active
advertisers versus having 1 million gadget makers and manufacturer at your
beck and call! That would be next to impossible!" "Yes, I can hear you. You said,
every single maker." And lastly, "Mark, the kids are looking elsewhere because
the rest of their family is on Facebook, these kids want privacy. We've got to
address that. We've got to make sure Spiegel won't be at our back to surprise us
one day." (Evan Spiegel is the founder and CEO of Snapchat.)

Statement of the Problem:

The younger generation moving away from Facebook due to lack of privacy.

Case Analysis:

Facebook target market are teens but the teens looking elsewhere because their
family is on Facebook, the teens need privacy.

Key takeaways:

Business should be more flexible and have a good planning. Also, you must know
what’s your target market wants for you to keep them.

ACA:

Facebook had to follow user’s wants concerning privacy.

Advantage: it allows for easy interaction with friends and contacts

Disadvantage: Privacy concerns