Mason, Talich

Sabot

Business and marketing

8-23-22

1. Description of your business: Hi my name is Mason Talich and i

am the owner of apple. I make all sorts of electronics

including phones, airpods, and computers.

2. Promotion: The overall image is to have a device to have at home or on

the go for convenience for doing work or contacting family. The target

market for this product is anyone willing to buy a phone or device so I

guess parents and their kids. What we use for promotion is ads, some

using influencers and some of them with people showing off our phone

on social media so people will see it and want to get one for

themselves. Why this is the strategy is if someone sees an influencer

using the phone or if they want an upgrade they will see this ad and

want to buy the phone.

3. Price: Our competition sells their product for roughly the same price as

ours (Apple $799) (Samsung $799) How our pricing is different from

theirs is it isn't because as you have seen the prices are the same for

some of the phones they have compared to ours so we are not much

different.

4. Product: The features of our product are 2-3 high quality cameras

depending on what phone you get, that can take a picture and make it
 look perfect. Also the face id feature that allows quick access to your

phone if you are in a hurry. How will we communicate with our

customers? Our customer support team can help you with any of your

phone problems, maybe your face id doesn't work or your phones are

not working properly. We got you covered with our support team. We

are planning to release the new Iphone 14 in September which will come

with even more features than previously listed. Why we mainly carry

phones is that is our highest selling product so to put up with the

supply and demand we have to make sure we are always stocked and

ready to give our customers a new phone.

5. Place: The location for our business is worldwide because we can ship

phones to people while they are still at home so they don't have to move

a step giving the ultimate feeling of convenience. For Apple there is no

specific region that we cover because we try to treat people equally and

don't want to lean on specific areas. We sell our products online and

instore for the most convenience for our customers.