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    The document is a marketing report for the Melawati Corporate Centre, prepared by Rasyidah Wani Binti Mohd for Cik Nur Afiqah Binti Anuar of the Faculty of Architecture, Planning and Surveying at UITM Shah Alam. It introduces the Melawati Corporate Centre as the cornerstone of Melawati's urban revitalization strategy, with easy access to Kuala Lumpur and surrounding areas via public transportation. The Centre was created as a commercial landscape with over 27,000 residents to provide a sustainable working environment for a variety of industries, and is well-suited for management offices, real estate offices, galleries, and show units due to

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    The document is a marketing report for the Melawati Corporate Centre, prepared by Rasyidah Wani Binti Mohd for Cik Nur Afiqah Binti Anuar of the Faculty of Architecture, Planning and Surveying at UITM Shah Alam. It introduces the Melawati Corporate Centre as the cornerstone of Melawati's urban revitalization strategy, with easy access to Kuala Lumpur and surrounding areas via public transportation. The Centre was created as a commercial landscape with over 27,000 residents to provide a sustainable working environment for a variety of industries, and is well-suited for management offices, real estate offices, galleries, and show units due to

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    © All Rights Reserved
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    9 views2 pages

    Marketing

    Uploaded by

    Rasyidah Wani
    The document is a marketing report for the Melawati Corporate Centre, prepared by Rasyidah Wani Binti Mohd for Cik Nur Afiqah Binti Anuar of the Faculty of Architecture, Planning and Surveying at UITM Shah Alam. It introduces the Melawati Corporate Centre as the cornerstone of Melawati's urban revitalization strategy, with easy access to Kuala Lumpur and surrounding areas via public transportation. The Centre was created as a commercial landscape with over 27,000 residents to provide a sustainable working environment for a variety of industries, and is well-suited for management offices, real estate offices, galleries, and show units due to

    Copyright:

    © All Rights Reserved
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    of 2

    FACULTY OF ARCHITECTURE, PLANNING AND SURVEYING

    ESTATE MANAGEMENT
    UITM SHAH ALAM
    AP225 2B

    RES452
    PRINCIPLES AND PRACTICE OF MARKETING
    (MELAWATI CORPORATE CENTRE)

    Prepared for :
    Cik Nur Afiqah Binti Anuar

    Prepared by :
    Rasyidah Wani Binti Mohd (2022783159)

    Submission Date : 10 January 2023


    1.0 INTRODUCTION
    The cornerstone of Melawati's urban revitalization strategy is the Melawati
    Corporate Centre. With easy access to increasingly popular train systems, the
    capital city and other destinations in and around Kuala Lumpur are only minutes
    away, providing the crucial benefit of convenience.
    A strategically positioned urban development with a population of over 27,000
    local residents, Melawati Corporate Centre is a commercial landscape created to
    produce a sustainable and intuitive working environment, for a variety of industries.
    This modern business space is perfect for management offices, real estates,
    galleries, and show units to grow and thrive in the industry. It is easily accessible
    through a network of major highways, public transportation, plenty of parking bays
    with direct access to office floors, and situated among lifestyle amenities.

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