A

“Summer training project report

ON
Modern Day Marketing
In START-UP”

In the partial Fulfilment of the Degree of

MASTER OF BUSINESS ADMINISTRATION
From
DR. A.P.J ABDUL KALAM TECHNICAL UNIVERSITY, LUCKNOW

Supervised by: Submitted By

Ms Nehal Jain DURGA PARSAD
(ASST. PROF) MBA 3rd SEM

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 Summer training project report
On

“MODERN DAY MARKETING

IN START-UPs”
(IT & Marketing)

At

INSEED BIOTECH LLP, Saharanpur.

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 DECLARATION

I, DURGA PARSAD undersigned hereby declared that

The Summer project report entitled “Modern Day Marketing
In START-UP”, with reference to Saharanpur city submitted to
the department of business administration for partial fulfilment
of the requirement for the degree of M.B.A affiliated to APJ
Abdul Kalam Technical University, Lucknow is my own
endeavors and it has not been submitted earlier to any
institution/university for any degree.

Palace: DURGA PARSAD

Saharanpur M.B.A 3rd Sem

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 Acknowledgement

I avail the opportunity to thank the people

with whom I have been associated in successful completion of
the Project. I had a great experience, pleasure and immense
satisfaction while performing this Project.

I would also like to extend my note of thanks

to my project external guide ‘Ms Nehal Jain’, she has
provided the necessary guidance, facilities and helpful
suggestions in completing my project in all aspects. I would
like to acknowledge the importance of my friend who helped
me in technical aspects of the project.

My special thanks to ‘Mr. Gaurav Sir’

Director of Disha Bharti college of management and
education and ‘MS. Nehal Jain’ Coordinator of the MBA
Department, and all the staff for their support and valuable
suggestions

DURGA PARSAD
MBA 3rd Sem

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1
 INDEX

SR. NO. TITLE PAGE NO.

1. INTORUCTION 3-4
2. BUSINESS MODEL 5
3. MCDONALD IN INDIA 6-7
4. CHALLENGES FOR MCDONALD IN INDIA 8-26
5. PEST ANALYSIS 27-32
6. INNOVATION IDEAS FOR MCDONALD’S 33-38
MARKETING STRATEGIES
7. MCDONALD MARKETING MIX (5P’S) 39-46
8. IMPORTANCE OF PLC IN MCDONALD 47-48
9. COMPETITORS ANALYSIS 49-50
10. SWOT ANALYSIS 51-55
11. FIVE FORCE ANALYSIS 56-57
12. RECOMANDATION FOR INNOVATION 58-59
13. CONCLUSION 60-61
14. EXHIBITS 62-63
15. CUSTOMER QUESTIONARIES 64-69

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INTRODUCTION