Professional Documents
Culture Documents
ON
Session 2020-2021
Roll No:IMR20008
Section:-C
G. L. BAJAJ
INSTITUTE OF MANAGEMENT & RESEARCH
Approved by A.I.C.T.E. & affiliated to Dr. A P J Abdul Kalam
Technical University, Lucknow (U. P.).
GLBIMR
Date
CERTIFICATE
This is to certify that SAGAR MISHRA has undertaken this Mini project
work entitled AN INNOVATIVE PRODUCT - SMART BAND for
the partial fulfillment of the award of Master of Business Administration
degree from Dr. A P J Abdul Kalam Technical University, Lucknow (U. P.).
As per best of my knowledge this Mini project work is an original piece
of work and has not been submitted or published elsewhere.
I wish him/ her all the best for his/her bright future ahead.
Project Supervisor
GLBIMR Date
CERTIFICATE
This is to certify that SAGAR MISHRA has undertaken this Mini project
work entitled AN INNOVATIVE PRODUCT - SMART BAND for
the partial fulfillment of the award of Master of Business Administration
degree from Dr. A P J Abdul Kalam Technical University, Lucknow (U. P.).
As per best of my knowledge this Mini project work is an original piece
of work and has not been submitted or published elsewhere.
I wish him/ her all the best for his/her bright future ahead.
HEAD MBA
Department of Management Studies
G. L. BAJAJ
INSTITUTE OF MANAGEMENT & RESEARCH
Approved by A.I.C.T.E. & affiliated to Dr. A P J Abdul Kalam
G. L. BAJAJ
Dated:
This is to certify that SAGAR MISHRA has undertaken this Mini project
work entitled AN INNOVATIVE PRODUCT - SMART BAND for
the partial fulfillment of the award of Master of Business Administration
degree from Dr. A P J Abdul Kalam Technical University, Lucknow (U. P.).
As per best of my knowledge this Mini project work is an original piece
of work and has not been submitted or published elsewhere.
I wish him/ her all the best for his/her bright future ahead.
DEAN MBA
The mini project on “AN INNOVATIVE PRODUCT - SMART BAND ." has been
undertaken as a partial fulfillment of the requirement for the award of the degree of Master of
Business Administration of Dr. APJ AKTU, Lucknow. I hereby declare that this mini Project is my
original work and the analysis and findings are for academic purposes only. This mini project has
not been submitted by the any student earlier to any other institution/ university.
SAGAR MISHRA
6
ACKNOWLEDGEMENT
This project is the outcome of sincere efforts, hard work and constant guidance of not only me
but a number of individuals. First and foremost, I would like to thank GL BAJAJ IMR, GREATER
NOIDA for giving me the platform to work with such a prestigious company in the financial
sector. I am thankful to my faculty guide Prof. Vandana Gaur for providing me help and
support throughout the Mini Project Report period.
I owe a debt of gratitude to my faculty guide who not only gave me valuable inputs about the
industry but was a continuous source of inspiration during these months, without whom this
Project was never such a great success.
Last but not the least I would like to thank all my Faculty members, friends and family members
who have helped me directly or indirectly in the completion of the project.
SAGAR MISHRA
7
PREFACE
True learning is born out of experience and observation practical experience is one of the best
types of leanings that one can remember throughout the life. After II semesters in learning
theoretical aspects of administration and management, the day come to apply these in corporate
world in content of modern industrial enterprise that has to go through its different terminal to
achieve that corporate goals. The main object of practical training is to develop practical
knowledge and experience and awareness about industrial environment and business practices in
area like MARKETING. It increases the skill, ability and attitude of a student to perform specific
As a part of MBA Circular and in order to gain practical knowledge in the field of management,
we are required to make a report on ―An innovative product - SMART BAND”. The basic
SAGAR MISHRA
8
TABLE OF CONTENTS
CHAPTER 1: INTRODUCTION
1.1. Background
There is nothing more beautiful in this world than toddler’s smile or watching them discover
something new.
The historical backdrop of toddlers has been a subject of interest in social history since the
Ariès in 1960. He contended "childhood" as an idea was made by current culture. Ariès
examined works of art, tombstones, furniture, and school records. He found before the
Parents are too emotional physically or mentally in taking care of the small child. As we all
know, Mothers always used to engaged in household work, so it was very difficult to concentrate
on the child. Mothers were always afraid of when their child started touching or putting
something unknown. If the children are learning at a young age, then they do not know how
dangerous which thing is and the parents were unable to pay attention to the child due to their
busy schedule. There were many times when the child was ill and parents did not even know.
Well, time slowly grew up and parents have started working in today's time for their child’s
bright future and started leaving their child in the belief of nannies. But people had to face a lot
of trouble in that too. After the parents leave, they do not pay attention to the child and the child
starts touching dangerous things many times, which makes the child injured. And parents have to
Different researchers have accentuated how archaic and early current youngster raising was
impassive, careless, nor merciless. Wilson contends that with regards to pre-mechanical
neediness, real child rearing raising practices addressed proper conduct in the conditions. He
focuses to broad parental consideration during affliction, and to melancholy at death, penances
by guardians to boost kid government assistance, and a wide clique of youth in strict practice.
In 2014, Ruth Feldman, a researcher in Israel and at the Yale School of Medicine, conducted an
experiment with her colleagues. They went into the homes of 89 new parents and collected
samples of oxytocin (the bonding hormone), and they recorded videos of parents interacting with
their newborns. Later, the researchers put the parents in a functional MRI machine and replayed
their videos back to them, observing which parts of parents’ brains ―lit up‖ when they saw their
The researchers found two main regions of the brain particularly active in new parents, both
moms and dads. The first is the ―emotion-processing network.‖ This is located centrally in the
brain and it developed earlier in evolution than the neocortex. It involves the limbic, or feeling,
The amygdala, which makes us vigilant and highly focused on the safety and
The dopamine system, which rewards us with a squirt of the feel-good hormone to
All together, this network creates more emotions in parents for their own newborns. Other
researchers, Laura Glynn and Curt Sandman, add that these regions actually grow in density (or
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gray matter) in new mothers, and that that growth is associated with more positive feelings
Toddlers are those kids who are in their growing age experiencing every detail of life from eating
speaking , walking , etc. These children tend to touch every other object as it’s a sign that they
are growing up. Babies tend to touch every object as they explore the world around them by the
sense of touching only. They gather information by touching different objects so parents should
never deny their children from doing such things which makes them happy and enhances their
development. However, as evident in these modern days both parent stay busy so its very hard to
keep a watch on the child that’s why people appoint nannies to take care of their kids specially as
they may touch any hazardous object also which can be dangerous. But now all worries of the
parents will be finished as a smart band for toddlers will be introduced which will make the
parent aware of any kind of dangerous instance which their child might be facing(Fernandes and
Brandão., 2016).
This band will be tied in the hands of the kid , there will be sensors which could detect if he or
she is approaching fire or touches any electrical appliance or socket in open condition or if the
child tends to climb the balcony and raises his head. The band will relate to the guardians
through Bluetooth facility and can send them a SOS message so that appropriate action cam be
taken. A complete marketing strategy will be designed to sell this product in the market so that
The theory of competitive advantage is defined as an approach for sales and marketing process in
which the focus of any organisation will be to produce and deliver high quality products at a
competitive cost. To keep the cost low , the available resources should be used which can be
made available locally within the country and there is no need to get it imported. When the
resources get dependent on a specific geographical location then it becomes hard to maintain low
cost of product. The focus to deliver quality products can be made by producing a product which
is better then the competitors available in the industry , a different approach is required to
establish that better quality can also come with an affordable price as compared to those other
competitors who sell inferior quality products at damn cheap prices. Consumer satisfaction can
only be attained by delivering quality products as nowadays the client is very knowledgeable. He
already has different options of products in his mind , does the research and development to buy
the product which suits his budget and utility factor so companies cannot fool them around
(DIMITRESCU et,.2018).
As the product which will be introduced in market has hardly any competitor as of now but
surely once the product is launched more companies will come up trying to build more
innovative product. Hence its essential to know who the direct and indirect competitors are.
There could be some companies who would be selling the same kind of product at a cheaper
price to the same target audience which the smart band for toddlers is approaching. However, the
companies which sell smart watches can serve as indirect competitor as it might not take too
A. UP by Jawbone
Fig. 2.1.1
UP4 by Jawbone is a model wrist band that uses bio-impedance sensors to catch signals, for
example, pulse, developments, internal heat level, and galvanic skin reaction (GSR). It can
latently track and record client exercises, for example, strolling and running and furthermore has
the capacity of rest observing. There are five bio-impedance sensors situated on the inward side
of the band that measure the opposition of the skin tissues to ascertain pulse. Different sensors in
UP4 incorporate a triaxis accelerometer and temperature sensors (separate sensors for skin
temperature and encompassing temperature). Being a wrist band UP4 doesn't have a screen. The
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information is noticeable through the cell phone application that is accessible for the two iOS
and Android. Through NFC, UP4 permits to make installments like a credit card.
Like most shrewd watches, UP4 wrist band utilizes a battery of type Li-Poly with a limit of 38
mAh that is professed to support for 7-8 days without charging. Nonetheless, we feature that
contrasted with savvy watches, wrist groups have batteries with less limit as they don't have huge
presentation screens. Being an exclusive stage that doesn't permit third gatherings to create
applications, subtleties are less thought about UP4's working framework and the CPUs utilized.
Significant impediment of UP4 includes its failure to gauge constant pulse as there is no optical
pulse sensor. All things being equal, it estimates two kinds of pulses; resting pulse also, inactive
pulse. Resting pulse is the estimation taken not long before the wearer gets up in the first part of
the day and aloof pulse is estimated indiscriminately times during the day at the point when the
wearer is standing by. While these two estimations give a decent sign of one's overall medical
issue, at times it is imperative to cheer up rate estimations during exercise meetings which isn't
B. Nymi band
Nymi conveys a wearable, multifaceted authenticator gadget that improves security and
environment wearable to build efficiency, security, and wellbeing and wellbeing challenges in
Fig 2.1.2
Wearable multifaceted authenticator gadget for drug fabricating offices Nymi's biometric-based
client verification working environment wearable, the Nymi Band tends to basic businessneeds
This imaginative wearable gadget guarantees that staff are constantly validated all through their
workday. This furnishes an undertaking and its controllers with certifiable virtual endorsements
to verify activities acted underway and research facility settings. Multifaceted biometric
confirmation likewise guarantees that each Nymi Band just works while on the wrist of an
Administrator logins and online endorsements are a critical territory for profitability
administrator work process. Nymi Band and the Nymi Enterprise Edition offers secure, remote
confirmation to trade the requirement for passwords and paper marks. Logins are supplanted
with a solitary activity that requires a couple of moments. This builds administrator efficiency,
The time saved by lessening login times and eliminating client verification mistakes (fizzled
conditions.
Nymi Band clients have ceaseless verification that is completely utilitarian when wearing gloves,
cleanroom articles of clothing, or clean suits. It gives consistent association producing execution
Market segmentation is a marketing model which separates the entire market set up into minor
market segment includes of people who believe on the identical areas and have comparable
concerns. The basis of this segmentation lies in selecting the gender , age group, income
divisions like high low and middle standards , marital status and sometimes the occupation also
matters. The marketing segmentation for smart band for toddlers will look for the young parents
who are parenting their kids (1-3 years) and the marketing strategy would be focussed on the
kids(Camilleri, 2018).
The smart band will be focussed on psychographic segmentation in which the lifestyle of people
will be the focus. The parents lifestyle will be the core of the marketing strategy , their attitude of
saving their kid from every hazard of the world will pursue them to buy the product. The
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company will also focus on the customers who are loyal towards Apple and are using this
product since many years. Collaboration with Apple watches will give a key advantage to smart
band as partnership with a world-famous brand can always help a new product which is getting
ready to launch. This kind of segmentation is termed as behaviouristic segmentation where the
Brand positioning is the process of positioning the brand in the minds of the client. The aim is to
generate a distinctive sense in the consumer's mind so that the client connects something special
and attractive with the brand that is different from rest of the market. To enable the brand in the
market , a brand positioning statement is required to create an initial awareness in the mind of the
customer. It can be a slogan that distinguishes the product from others. For instance, the
The next step in this strategy is to identify the direct competitors who pose a direct thereat for
this brand. In this context the direct competitors can be the companies who can introduce a
similar kind of product at cheap prices. To withstand the need to establish the brand in the
market its important to know how the smart band differentiates itself from others. As its an
innovative product , as of now there is no major competitor who has this idea of introducing a
product. It should also know whether the mothers are willing to buy the product or not, that is
knowing their perceptions. This product is focussed on parents who are raising their toddlers, so
the target audience is fixed. Of course, the product motivates the parents who are willing to know
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whether their kid is safe or not at home. This product delivers a quality which will ensure a long-
term success for this brand. Collaborating with a brand like Apple will establish the brand in the
industry which will minimise the possibility of other competitors to spoil the brand’s position in
the market.
The consumer Adoption process is a tactic to make cognizant of a product, generate concern
amongst the consumers, arrange a testing run to verify how the product is working and at the end
permitting the clients to embrace the product. This approach will never alter regardless of
expertise change, market situation changes or of any kind. In this modern world , the consumer
has become very smart and intelligent on what he or she requires so it becomes very important to
devise an innovative strategy to sell the product. In this scenario to sell the smart band there
should be done . The smart band can be promoted through advertisements in different
2. Interest of Product: The smart band will have to create an interest in the minds of the
consumer, and it can be done through internet , social media , retailer, or the current
3. Evaluation of Product: The parents who are the target audience will compare the smart
band with other products which are available in the market however as of now there is no
major competition.
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4. Trial of the Product: The smart band needs to be tried on a set of consumers and feedback
needs to be gathered from the retailers who are selling this product in the market.
5. Product adoption: The smart band has been promoted enough and the feedback has also
been gathered from a set of consumers who used it. Now it is time to launch the smart
The full adoption process may take time from few weeks to some months in which the promotion
process will create an awareness in the minds of the consumer so that they can buy the product
CHAPTER 3: METHODOLOGY
3.1 Introduction
The main effectiveness of this chapter is that it reflects the type of tools and techniques
employed for conducting the study. The present research focuses on determining the
effectiveness of the different social media applications and its role in international business
management. Further, for attaining the aim of the research different methodological tools have
been selected. Researcher has focused on obtaining both primary and secondary information and
through this it has become possible to gather adequate amount of information that is crucial for
Research design is mainly regarded as the methods and framework selected by the researcher.
Mainly with the help of research design it becomes possible for the investigator to understand
about the type of research like whether it is survey, correlational or any other (Mohajan, 2018).
Generally, when the research design is impactful then it creates minimum bias in the data and at
the same time level of trust increases in the accuracy of the collected data. Mainly some essential
elements of research design are present and they are very crucial. The key elements are methods
applied for analyzing the collected details, timeline, purpose statement of the research, methods
for collecting and analyzing the overall research and at last measurement of the analysis.
Selection of right research design helps a lot in attaining the aim and objectives of the research.
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Different type of research designs are descriptive, experimental, correlational, explanatory etc. In
the case of descriptive design researcher mainly focuses on describing the situation and this type
of design is theory based that is mainly developed by analyzing, gathering and presenting the
data in a systematic manner (Ørngreen and Levinsen, 2017). Experimental design helps a lot in
establishing the relationship between cause and effect of a situation. Through this design it is
possible to understand the impact caused by independent variable on the dependent one.
Explanatory design utilizes the thoughts and ideas on the particular subject with the motive to
In the current investigation descriptive design has been selected by the researcher. Mainly, with
the help of this design researcher has focused on describing the effectiveness of the social media
applications for the global firms. It is possible for the readers to understand about the pros and
cons of social media and accordingly businesses at international level can utilize various
platforms for their benefit. Other designs are not applicable in the current investigation such as
experimental as it is not possible to develop relationship between the cause and effect.
Research approach highlights the plan and procedures for the research that spans steps from the
broad assumptions to the detailed technique of data collection, analysis and interpretation.
Research approach is mainly segregated into three main types that involves inductive, deductive
and abductive. All these approaches differ from each other. In the inductive approach the study
moves from specific to general form, in deductive one it is vice versa and in abductive
interaction between general and specific takes place (Zangirolami-Raimundo, Echeimberg, and
Leone, 2018). With the assistance of inductive approach it is possible to explore phenomenon
and at the same time themes are formed. In deductive approach data collection is mainly utilized
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for evaluating the propositions and at last in abductive approach themes are identified and
In the current investigation researcher has focused on selection of inductive approach and it is
directly applicable in the present study. Research has been carried out specifically for the
international firms operating in UK. Different international companies have been selected for
carrying out investigation and the findings of the research are applicable to the other
international businesses also operating in the market. In this case inductive approach is beneficial
as through the data collection researcher has focused on development of the themes that
represents the key results. On the basis of data collected researcher has formed conceptual
framework and it is highly beneficial for the entire investigation. Mainly deductive and abductive
approaches are not applicable in the current study considering their attributes and along with this
This area is most important in the research where information is collected so as to attain the key
objectives associated with the study. Further, the two main sources of data collection are primary
and secondary that supports in obtaining adequate information of information selected for the
investigation. Primary information is collected for the first time and data is not at all utilized in
any other investigation (Basias and Pollalis, 2018). Primary data source is regarded to be more
reliable in comparison with the secondary one as the former information is collected from the
reliable and trusted source. The main sources of obtaining primary information are interview,
survey, observation, focus group etc. All these techniques support a lot in obtaining up to date
and reliable data. On the other hand, secondary data sources are present that involves books,
journals and online articles. This kind of information is already published and utilized in
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different research. In short, the research done on the same topic by different authors is taken into
In the current investigation researcher has focused on considering both the sources of data
collection. Primary information has been obtained with the help of survey. Researcher has
designed questionnaire that involves both open and close ended questions. International
companies operating in the UK market have been taken into consideration for obtaining primary
data. Questions have been framed keeping in view the social media usage of the international
firms. With the assistance of survey it has become possible to know how social media
applications are utilized by international firms and the kind of benefits they are able to obtain
through this.
On the other hand, secondary sources have been taken into consideration. The key sources from
where data has been obtained involve online publications, books and journals. These sources
have supported in knowing about the pros and cons of the social media applications and their
3.5 Sampling
This part is associated with selection of respondents from whom information is collected in the
research. Selecting right respondent for obtaining data is most valuable in the study as it helps a
lot in attaining the research objectives. Two main sampling techniques are probability and non
probability (Kumar, 2018). In the probability sampling technique the key methods are simple
random, systematic, stratified and cluster. In the simple random technique every individual in the
population has equal chance of being selected. In systematic technique individuals in the
population are selected at regular interval, in stratified sampling individuals are divided in group
On the other hand, in non probability sampling technique the key methods are convenience,
quota, judgement and snowball. Considering the convenience sampling technique respondents
are selected on the basis of their convenience or as per their availability. In quota sampling
interviewers are given quota of subjects, in judgement sampling main area of focus is on
Considering the current investigation researcher has focused on adoption of non probability
sampling technique where convenience sampling method has been adopted. Data has been
obtained from the marketing managers of 20 different companies where 5 managers have been
selected. So, total sample size is 100 individuals and they have been approached on the basis of
their availability. Hence convenience sampling technique is highly effective for the present
investigation.
This area is linked with analyzing information so as to know about the results obtained from
conducting the investigation. Two main techniques of data analysis are qualitative and
quantitative and they represent the results obtained from the research. In the qualitative technique
content analysis is carried out where the information is present in non numeric form. In this type
of data analysis technique themes are formed that represents the actual results (Basias and
Pollalis, 2018). On the other hand, quantitative technique is somehow different and in this type
of data analysis technique statistical methods are undertaken for analyzing information. For
analyzing the data computation of mean, mode, median etc takes place and this supports a lot in
Considering the present investigation researcher has utilized qualitative technique. Results of the
survey have been represented by forming themes and at the same time content analysis has been
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carried out. Information has been represented with the help of charts such as bar, pie etc and
along with the responses of the respondents have been recorded in the table. So, this is the
technique that has been utilized for presenting the information in the research.
Research type mainly supports in knowing about the nature of the study. The main research types
are qualitative and quantitative. Mainly the qualitative research is utilized so as to gain
understanding about the motivations and opinions (Kumar, 2018). The best part of this type of
research is that it helps in providing insights into the issues for the development of the ideas or
the hypothesis and in turn the entire research is carried out in a systematic manner through this.
The data collection methods that are utilized in the qualitative study are interview, observation
On the other hand, quantitative research is somehow different where it is based on the numerical
data. Main motive of this type of research is to identify the behavior, attitude, opinion etc of the
people. In this type of research measurable data is utilized for formulating the facts. Survey is
The current investigation is quantitative in nature where data has been obtained with the help of
survey and at the same time numerical information has been collected through this technique.
With the help of numerical information it has become possible to know about the relevance of
social media in the management of the international businesses. Furthermore, data has been
presented by forming charts such as pie, bar etc and through this readers can easily understand
Limitations in the research represent the attributes of design or the methodology that influences
the interpretation or the key findings of the investigation (Kumar, 2018). Further, limitations are
mainly the constraints associated with the investigation. In the current investigation also certain
limitations are present. One of the main limitations is time where researcher has to obtain
primary data from the different companies and it is time consuming process. Sometime the
managers of the firm are unable to devote time from their busy schedule and their participation
in the research becomes difficult. Hence, time is one of the main limitations associated with the
present investigation. Another main limitation is cost where in the various areas cost is incurred
such as conducting survey, approaching individual participants etc. So, cost is also the key
Another main research limitation is presence of secondary sources for conducting investigation.
The secondary sources on the topic selected were limited and this hampered the data collection
process. Therefore, these are some of the main limitations that are associated with the present
investigation.
Ethics play most important role in the research as it represents what is right and wrong. Certain
ethical norms are present in the research such as securing the data of the research, no disclosing
the information of the participants to the third parties etc. It is highly important or valuable to
adhere to the ethical norms as it helps in promoting the aim of the study such as truth, knowledge
etc.
In the current investigation researcher has strongly focused on managing ethics. Certain ethical
issues have been raised in the study as researcher has obtained primary information from the
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managers and in this case managers do not prefer to share confidential information of their
company. Hence, this ethical issue is managed or tackled by the researcher by storing and
securing the confidential information in a private place. IT systems have been utilized for storing
Secondly, secondary information sources have been considered for data collection and it has
been ensured by the researcher that all the sources are taken from the reliable sources and they
are newly published also. Sources that have been published after the year 2015 have been
3.10 conclusion
Hence, all the research methodological tools have been selected on the basis of nature of the
study. Further, both primary and secondary sources of data collection have been considered by
the researcher and this has supported in obtaining adequate amount of data. Additionally, data
analysis technique is qualitative where thematic method has been adopted. By applying all the
methodological tools in an appropriate manner it has become possible to attain the objectives of
the investigation.
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Wrist bands are the other popular category of wrist-worn wearable devices. While there are
similarities with smart watches, wrist bands are designed specifically to track a focused set of
health and fitness activities. As a result, most wrist bands do not have a display screen for
notifications or have a limited form factor compared to smart watches that aim at replacing the
conventional watches.
It is the band that utilizes bio-impedance sensors to capture signals such as heart rate,movements,
body temperature, and galvanic skin response(GSR). It can passively track and record user
activities such aswalking and running and also has the ability of sleep monitoring.
There are three different sensors located on the innerside of the band that measure the
temperature around the user, position of the user and hazardous object nearby users. Being a
wristband it does not have a screen. The data is visible via thesmartphone app that is available
for both iOS and Android.Similar to most smart watches, this wrist band will use abattery of type
Li-Poly with a capacity of 38 mAh that isclaimed to sustain for 7-8 days without charging.
However, wehighlight that compared to smart watches, wrist bands havebatteries with less
capacity as they don’t have large displayscreens. Being a proprietary platform that does not
allow thirdparties to develop applications, details are less known aboutit’s operating system and
Unlike smart watches which usually come with an operating system,wrist bands are more
designed as embedded systems and somehardware details about them are not publicly available.
The three different sensors which are embedded inside the wrist band are as follows
1. Temperature sensors
and provide signals to the inputs of control and display devices. They are devices to measure
temperature readings through electrical signals. The sensor is made up of two metals, which
generate electrical voltage or resistance once it notices a change in temperature. The temperature
sensor plays a critical role in maintaining a specific temperature within any equipment used to
make anything from medicine to beer. To produce these types of content, the accuracy and
responsiveness of the temperature and temperature control are critical to ensuring the end
product is perfect. Temperature is the most common physical measurement type in industrial
applications. Accurate measurements are vital in ensuring the success of these processes. There
are many applications that are not-so-obvious, which use temperature sensors. Melting chocolate,
using a blast furnace, controlling a hot air balloon, freezing substances in a lab, running a motor
Temperature sensors come in different forms, which are used for different methods of
temperature management. There are two categories of temperature sensors which are contact and
The Resistance Temperature Detector (RTD) is known as a resistance thermometer and measures
the temperature by the resistance of the RTD element with the temperature. The metal can be
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made of different materials including platinum, nickel, or copper. However, platinum is the most
The Thermocouple is a sensor made up of two wires with two different metals connected at two
points. The voltage between the two wires reflects the change in temperature. Although the
accuracy can be slightly lower than an RTD, they have the most extensive temperature range
The thermistor displays a precise, predictable, and large change in the alteration of various
temperatures. With this large change, it means the temperatures are reflected very fast but also
very accurately. With this large and fast nature, the NTC thermistor does require linearization –
mercury-filled glass tube. However, there are several types of thermometers available: Glass
Thermometer: as above mercury/ ethanol glass tube. Ethanol is now the main liquid used in these
thermometers.
Bi-Metal Thermometer: this thermometer type consists of a connected gauge and stem. The tip
of the sensor has a spring that is attached to a rod, leading up to the gauge needle. The spring sits
inside the stems sensing end. When heat is applied to the sensing coil, movement in the coil is
created which causes the needle in the gauge to move – thus displaying the temperature.
Gas-filled & Liquid Thermometer: These thermometers are similar in terms of how they work.
There is a bulb either filled with gas or liquid. This is situated inside the sensing end of the
probe. When heated, the gas expands/liquid heats up which signals the attached rod to move the
temperature detector (RTD). The temperature is measured using the probe (sensing end) and
Infrared sensors determine temperatures from a distance, by measuring the thermal radiation
emitted by an object or heat source. The applications for these are often in high temperatures or
hazardous environments where you need to maintain a safe distance away from a particular
body. Thermal imaging and infrared sensors are the most common type of non-contact
temperature sensors, and are used in the following circumstances: Fever detection or when the
target object is moving (such as on a conveyor belt or within moving machinery), if it’s a great
extremely high temperatures where a contact sensor would not function appropriately.
To simplify, a temperature sensor does just that, it senses the temperature of any content needing
2. Position sensor
sensor may indicate absolute position (location) or relative position (displacement), in terms of
There are different types of position sensor; the main types come under the type of movement
Linear position sensors convert linear movements or measurements into output signals for
processing. Linear position sensors are all around us. Linear position sensors use different types
of technology to ensure they are taking measurements in the best way for the application in
hand.
They can be either contacting or non-contacting; non-contacting linear position sensors are
wear-free and therefore offer a longer life but typically are higher in cost.
Rotary position sensors convert rotary movements into output signals. Like linear position
Rotary position sensors can also be single turn or multi-turn so depending on the degree of
Each different type of position sensor uses a different type of technology. Some of the more
Hall effect - more popular with rotary sensors but can also be used in linear sensors, non-
contacting technology.
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Eddy Current - inductive non-contacting measuring method for linear and rotary movements
Positek PIPS - one of our sister companies; non-contacting technology for either linear or rotary
measurements.
Position sensors are used in many applications, they are used across industries such as;
automotive, motorsport, medical, agriculture, robotics, industrial processing, mobile vehicle, test
and lab applications, food & beverage, packaging, machine tool, wrapping and many more.
Labelling control
Used on Segway’s
MRI machines
3. Motion sensor
A motion sensor (or motion detector) is an electronic device that is designed to detect and
measure movement. Motion sensors are used primarily in home and business security
systems, but they can also be found in phones, paper towel dispensers, game consoles, and
virtual reality systems. Unlike many other types of sensors (which can be handheld and
isolated), motion sensors are typically embedded systems with three major components:
a sensor unit, an embedded computer, and hardware (or the mechanical component). These
three parts vary in size and configuration, as motion sensors can be customized to perform
highly specific functions. For example, motion sensors can be used to activate floodlights,
trigger audible alarms, activate switches, and even alert the police.
There are two types of motion sensors: active motion sensors and passive motion
sensors. Active sensors have both a transmitter and a receiver. This type of sensor detects
motion by measuring changes in the amount of sound or radiation reflecting back into the
receiver. When an object interrupts or alters the sensor’s field, an electric pulse is sent to the
embedded computer, which in turn interacts with the mechanical component. The most
common type of active motion detector uses ultrasonic sensor technology; these motion
sensors emit sound waves to detect the presence of objects. There are also microwave sensors
36
(which emit microwave radiation), and tomographic sensors (which transmit and receive
radio waves)
Unlike an active motion sensor, a passive motion sensor does not have a transmitter. Instead
of measuring a constant reflection, the sensor detects motion based on a perceived increase of
radiation in its environment. The most widely used type of passive motion sensor in home
security systems is the passive infrared (PIR) sensor. The PIR sensor is designed to detect the
infrared radiation emitted naturally from the human body. The receiver is contained in a filter
that only allows infrared to pass through it. When a person walks into the PIR sensor’s field
of detection, the difference in radiation creates a positive charge within the receiver; this
perceived change causes the sensing unit to send electrical data to the embedded computer
CHAPTER 5: FEASIBLITY
The blend of new and old practices, such as antiquated propensities, new life-cycle climate,
hierarchical changes, and mounting guidelines, has expanded the intricacy of the item
improvement endeavors. The intricacy results from five fundamental sources: inborn item
furthermore, network intricacy, and a labyrinth of particulars counting global guidelines and
security. In the course of recent years, varieties, assortments and intricacies of new item
unpredictable." While simultaneously, the time to showcase angle has contracted (Prasad, 1994).
economy, and new advancement), and worldwide intensity are making the timeto- market a
quick contracting objective. Today, an vehicle – with intricacy a few times higher than
previously – can be produced in less time (regularly under three years). The equivalent item,
about a large portion of 10 years prior, used to take more than five years to bring into the
commercial center. While, its intricacy ten years prior, by the present norm, could be described
distinctly as "straightforward." The workstation market is another genuine model. With new
time between new item presentations. In 1985, when another focal preparing (CPU) was
presented, it was very imaginative – yet was no place near the present standard in intricacy. Like
clockwork from that point, another CPU, twice as perplexing was presented at multiple times the
presentation at generally a large portion of the cost. In 1988, a four times as mind boggling
furthermore, multiple times quicker CPU was presented at a quarter of the cost in a year time
frame. In 1990, the improvement cycle for another multiple times quicker CPU was presented in
just a multi month period of time almost at 1/sixteenth of its 1985 cost. This sort of pattern
continues for some different items too. The normal improvement time for a reduced circle (CD)
(programming improvement) framework goes from two to four years.Among the web of such
intricacy, it is barely noticeable that the prerequisites of the client are likewise
satisfies the client needs in an item, the degree of clients' assumption likewise climbs an indent.
They request tweaked items all the more intently directed to their own, social and social tastes.
The equivalent is valid for the assumptions forthe exhibition pointers talked about by Prasad
(1996). Items go downhill rapidly, clients' energies disappear, and requests decrease. There is an
39
extraordinary threat that an item presented following not many long periods of its improvement
may not stay alluring for the market that existed at the dispatch time. Deliberately, presenting
new items at successive spans is additionally not a decent business arrangement. New items
require critical interests in upgrade, retooling and producing costs. Improvement costs comprise
for the most part of uses for representatives, uphold staff and testing. These costs will in general
increment relatively with the general time taken to finish the plan. Consequently, most makers
have focussed on shortening the time taken for new models to be planned and tried. Toyota, for
instance, has focused on diminishing the normal improvement season of its autofrom 30 months
to year and a half by this year-end. US Department of Defense (DOD) Computer- Helped
Acquisition and Logistics Support (CALS) activity distinguishes simultaneous designing (CE) as
an empowering innovation that can help conceivably bring down turn of events and operational
New item acquaintance is comparative with the improvement part of progress the executives
Fundamentals book – Volume I (Prasad, 1996). The item acknowledgment measure in new item
presentation includes iterative and various consolidation of changes across various components
of the end item, including all parts of life cycle contemplations. These are: concurrent change the
board from its underlying stage; life cycle design the board; and inclusions of a few "new
apparatuses and innovation" along the route in item and cycle zones. The concurrence supports
adherence to add up to quality the executives and other consistent cycle improvement change
40
give a premise to the item going through persistent change. A shortcoming of new item
presentation is the passed time needed to put up the item for sale to the public. Numerous
producing organizations are losing the serious race around there to the fast and viable execution
measure which other fruitful organizations (for instance, some Japanese electronic makers) use.
Simultaneous designing gives an approach to bring the item into the commercial center early.
Those organizations that carry their item into the commercial center before their rivals, wrestle
conditions power producers incidentally to lose piece of the overall industry to their rivals.
Similarly as with the "huge 3" (Ford, GM and Chrysler auto producers in USA) the little van and
medium size vehicle truck market were intensely thought little of in the mid 1990s. This made
customers sit tight for the smaller than normal van, or purchase little vans and trucks from the
contenders. Sports vehicles with convertible tops were additionally thought little of for 1994
41
deals of the Ford Mustang and GM Pontiac TransAm.Let us denote the sales volume oftwo
verysimilar company
Fig 5.1
Se (t) = sales volume of company E, which introduced its products early to the marketplace.
Si(t) = sales volume of company L, which introduced its products late to the marketplace.―e‖ and
―i‖ are prefixes in the above nomenclatures come from ―early‖ and ―late.‖ t = 0; when company
E introduced its
Market share is the ratio of the sales volume of particular company to the total sales of all
thecompanies, which are producing competitiveproducts for that market. The total sales
Piece of the overall industry is the proportion of the business volume of a specific organization to
the absolute deals of all the organizations, which are delivering serious items for that market.
The complete deals are comparable to the complete utilization of a part of customers or
The organization E had a 100% piece of the pie up to time T. After time T, organization L
presented its item and the market was shared between the two organizations. On the off chance
that the organization E were overseen effectively, it could in any case appreciate higher pieces of
the overall industry. The prior an item is presented by an organization, the better are its
possibilities for accomplishing and holding a bigger piece of the overall industry. How long such
pieces of the overall industry stay strong relies upon numerous variables that are examined in the
later piece of this paper. On the off chance that the clients have acknowledged critical
43
profitability upgrades with this early presentation of the items into their association, they tend to
keep utilizing it and put more into it. This will in general have an extremely beneficial outcome
on the subsequent deals volume of the organization E. When another serious item was presented
by a contender, organization E had just caught furthermore, secured a portion of the market.
This is shown in Equations (1) and (2). The locked insales volume at time T is as follows:
The business life of the item is likewise expanded by a timeframe T because of early
presentation. On the other hand, a one month slip in productintroduction (or advancement delay)
is one less month of deal. The second advantage of early presentation isthe cost and cost
favorable circumstances. The greater part of thebenefits from effective items are figured it
outahead of schedule after their presentation (see Figure 5). There are numerous perspectives to
what a cost is. In this paper, a direct perspective on cost is utilized for effortlessness. Cost, from
the viewpoint of the merchant, is seen in this paper as the amount of the expenses caused in plan
and creation in addition to a sensible increase edge or benefit.In generalthe selling price of the
Fig 5.2
Figure 5.2 shows conceptually the plots of the unitcosts and market price of a product
introducedby companies E and L and drawn against time.For the purpose of discussion, let us
denote:
Thus:
45
In the above conditions, it is expected to be that the improvement costs are unitized. In the
nonattendance of genuine expenses, an organization can gauge these "unitized costs" in light of
either some anticipated deals volume, statistical surveying, or from authentic information for an
item being supplanted. At the point when an item is presented late on the lookout, most such
organizations keep its (item) value lower than what their initial rivals are requesting a
In Figure 5, it is additionally accepted that because of rivalry, costs of the items can't be set
extremely far separated. The opposition has constrained the two organizations to set an
extremely "serious" cost of their items. This is interpreted as meaning that costs of the items are
near each other to a moment that the items are thought of to follow a "solitary value bend" line
called "market value" P(t). Cost bit of leeway of ahead of schedule presentation with unit offer of
Absolute expense of the items can be gotten by increasing the business volume and the unit item
cost. At the point when another item is presented (that is during an underlying period 0 < t< T),
opportunity and subsequently can summon better benefits edges. The absolute net revenues
At time t<T;
t<T (10)
TPM for company L = 0; for t<T, since theproduct does not exist.DuringT<t<Tlife, total profit
t>T (11)and total profit margins for company L at anytime after t>T are:
t>T. (12)
Thus, as shown in Figure 5, total profit advantage(TPA) of company E over company L canbe
If the sales volumes are the same for both E andL companies (say S), then:
where the figure in the bracket represents thecost advantage of early introduction for a singleunit
of the product.Figure 5 shows that market cost of the item, P (t), diminishes with time, which is
typical to expect in a serious climate. The outcome is that after time T, the expense advantage
hole between the early and late presentations limits consistently. There is as yet an expense
advantage between the two; nonetheless; the TPA hole is more modest. Besides, there could be
auxiliary advantages of being first, like early obtaining of the assembling ability or being ahead
in the expectation to learn and adapt. Different advantages incorporate having the opportunity to
respond for market change, or respond to change in item center, and so on For certain items that
have high exchanging costs, the advantages of early presentation are even bigger. Other than the
undeniable expense advantage, which comes from early presentations, it has the capability of
acquiring clients who keep up their devotion because of the innate expense trouble of changing
Their dedication regularly makes a leftover deal trail, which can remain genuinely uniform.
Leftover deals trail is the base deals volumes, if no newsales were made after time t > T. In the
event that an organization new deals projection is superimposed over its leftover deals
characteristic, it gives what most extreme deals volume organization E can anticipate. Thusly an
early presentation gathers deals speed, which is brought through the later piece of its lifecycle.
As indicated by McKinsey and Co. (Musselwhilte, 1990), a cutting edge item that arrives at the
market a half year late, even on financial plan, will acquire 33% less benefit more than five
years. On the other hand, completing on schedule, however 50% over financial plan, will lessen
The cumulative profit margin over a period oftime (t= Tn) can be obtained by integrating
t= Tn
Company E: (R&P)
t=0
t = Tn
t=0
In any case, there are numerous circumstances that may influence the business volume life-cycle
bend. Monetary factors, market patterns and item quality are a portion of the significant models.
Financial factors like downturn, high expansion, or on the other hand high loan costs can change
(increment or decline) the item's life cycle as far as deals volume. Market patterns like yearly
occasional patterns or prevailing fashions could likewise extend orshorten the business volumes.
A model is garments styles, which are typically brief. Most significantly, the impact of value or
"saw nature of the item" can have a ton of impact in deciding its business volume. This is talked
The pattern for income, as demonstrated through the conditions (17) and (18), ordinarily follows
a profile of a S-bend. This is appeared in Figure 6 for both market development and a market
decrease. Each follows a S-bend pattern. Together theystructure a ringer shape. In Figure
49
6(bottom chart) two chime bends are appeared; one ringer bend is forthe income when an early
(or on-schedule) market section; and the other chime bend is for a postponed market passage. In
the development S-bend case, the pace of development is delayed first and foremost, increments
quickly in the center zone and afterward once more eases back down as it arrives at the pinnacle
income. In the instance of market decrease S-bend, the decay is moderate at the pinnacle,
strongly decreases in the center locale and again smoothes up in the most reduced area.
Tw is the market window (time) when the development income S-bend arrives at its pinnacle. On
the off chance that it is expected that the hour of decrease is equivalent to the market window
(season of development), the two Scurves are balanced about the vertical pivot. The suppositions
are entirely sensible, since the straight lines are roughly a middle line of the S-bends.
The S-bends (or chime bends) are regularly very balanced about a straight line interfacing atop
income highlight a beginning point. The chime bends of Figure 6 are approximated by an
arrangement of straight lines. Two straight lines are drawn – one for the market development S-
bend and another for the market decay S-bend. Another arrangement of two lines is appeared for
deferred "market section also, the market decay." Carter and Baker (1992) additionally utilized a
straight line to gauge the effect of postponements in dispatching an item. As appeared in Figure
6, both these ringer bends arebalanced about lines that structure sides of a triangle. Based on this
evenness, the region under the ringer bend can undoubtedly be approximated by the zone under
this triangle
50
.If q is the slope of the revenue S-curve anda is the rate of revenue-growth or revenuedeclinethe
Peak-revenue = aTw
Fig 5.3
51
Fig 5.4
Revenue generated in the case of on-timemarket entry and delayed market entry can be
Total revenue for early (or on-time marketintroduction) = Area under the dotted curve:
It is assumed that the growth rate for thedelayed market entry is the same as the early oron-time
If Rloss denotes a revenue loss term due todelay in introducing the new product, then:
Rloss = (Tw)2
or:
Rloss = 2 (Tw)2
The above condition (27) addresses an estimate of the genuine income misfortune, which should
be figured utilizing genuine S-bends or chime bends. This estimate can be utilized as a measure
in figuring the effect of postponements in dispatching an item. For instance, considering a year
A Td month delay in a starting an itemcan be registered utilizing the data yielded Table I.
Market division is a showcasing model what isolates the whole market set up into minor
divisions incorporating of clients with a tantamount taste, prerequisite, and tendency. A market
fragment incorporates of individuals who accept on the indistinguishable zones and have
equivalent concerns. The premise of this division lies in choosing the sex , age gathering, pay
divisions like high low and center guidelines , conjugal status and some of the time the
occupation likewise matters. The advertising division for shrewd band for little children will
53
search for the youthful guardians who are nurturing their children (1-3 years) and the showcasing
The savvy band will be focussed on psychographic division in which the way of life of
individuals will be the core interest. The guardians way of life will be the center of the
advertising procedure , their mentality of saving their child from each risk of the world will seek
after them to purchase the item. The organization will likewise zero in on the clients who are
steadfast towards Apple and are utilizing this item since numerous years. Joint effort with Apple
watches will give a critical preferred position to shrewd band as organization with a world-well
known brand can generally help another item which is preparing to dispatch. This sort of division
is named as behaviouristic division where the clients dependability towards a brand will be the
Brand situating is the way toward situating the brand in the personalities of the customer. The
point is to create an unmistakable sense in the customer's brain so the customer associates
something exceptional and alluring with the brand that is not the same as rest of the market. To
empower the brand on the lookout , a brand situating proclamation is needed to make an
underlying mindfulness in the psyche of the client. It very well may be a motto that recognizes
the item from others. For example, the situating proclamation can be referenced as :
The following stage in this methodology is to recognize the immediate contenders who represent
a direct thereat for this brand. In this setting the immediate contenders can be the organizations
who can present a comparable sort of item at modest costs. To withstand the need to build up the
54
brand in the market its essential to realize how the savvy band separates itself from others. As
itsa creative item , as of now there is no significant contender who has this thought of presenting
an item. It ought to likewise know whether the moms will purchase the item or not, that is
knowing their discernments. This item is focussed on guardians who are raising their little
children, so the intended interest group is fixed. Obviously, the item inspires the guardians who
will know if their child is protected at home. This item conveys a quality which will guarantee a
drawn out progress for this brand. Teaming up with a brand like Apple will build up the brand in
the business which will limit the chance of different contenders to ruin the brand's situation on
the lookout.
The purchaser Adoption measure is a strategy to make conscious of an item, create worry among
the shoppers, orchestrate a testing rush to check how the item is functioning and toward the end
allowing the customers to accept the item. This methodology won't ever modify paying little
mind to ability change, market circumstance changes or of any sort. In this cutting edge world ,
the customer has gotten exceptionally shrewd and keen on what the person requires so it turns
out to be vital to devise an imaginative methodology to sell the item. In this situation to sell the
brilliant band there would be 5 phases which are as per the following:
ought to be done . The keen band can be advanced through ads in various mediums like print or
computerized media.
Interest of Product: The keen band should make an interest in the personalities of the buyer, and
it very well may be done through web , web-based media , retailer, or the current shoppers
Evaluation of Product: The guardians who are the intended interest group will contrast the
brilliant band and different items which are accessible on the lookout anyway as of now there is
no significant rivalry.
Trial of the Product: The brilliant band should be taken a stab at a bunch of shoppers and
criticism should be assembled from the retailers who are selling this item on the lookout.
Product selection: The savvy band has been adequately advanced and the criticism has
additionally been assembled from a bunch of buyers who utilized it. Presently the time has come
The full appropriation cycle may require some investment from not many weeks to certain
months wherein the advancement interaction will make a mindfulness in the personalities of the
buyer with the goal that they can purchase the item and guarantee their youngster's safety
Any extraordinary system begins with establishing a strong framework. To strategically make
the item effective in the market the objectives ought to be explicit. For instance, the site ought to
be easy to understand, organization ought to be dynamic via online media as there are numerous
channels through which buying should be possible. The subsequent stage is distinguishing what
administration does the savvy band gives to clients. At last, the intended interest group ought to
Coordinated showcasing correspondence indicates fusing all the procedures of brand promoting
to publicize a particular item or administration among the intended interest group. In coordinated
improved deals and most extreme expense effectiveness. With regards to Smart band for little
2018). :
a. Setting the establishment of brilliant band , breaking down the item and the objective
market.
b. The vision of savvy band is to secure the kids, so the item is likewise eco-accommodating
d. Smart band ought to be advanced through different mediums like publicizing , papers,
e. The savvy band ought to coordinate the inputs and the surveys of the clients with explicit
programming resembles CRM which can quantify the Integrated correspondence lattice.
end-clients.
57
The Smart band for Toddlers can catch the market through the different advertising techniques
and the promoting plan which has been talked about in this report. The organization is very
cheerful that the item will be an incredible utility for the guardians who are quick to save their
CHAPTER 6: ANALYSIS
Organizational strategies are the means throughwhich companies accomplish their missions
andgoals. Successful strategies address four elements ofthe setting within which the company
operates:(1) the company’s strengths, (2) its weaknesses, (3)the opportunities in its competitive
Ken Andrews inthe early 1970s. An assessment of strengths andweaknesses occurs as a part of
Strengths, in the SWOT analysis, are a company’scapabilities and resources that allow it
customer service, or to have a presencein multiple retail markets. Strengths may also be
thingssuch as the company’s culture, its staffing and training,or the quality of its managers.
Whatever capability a
A company’s weaknesses are a lack of resourcesor capabilities that can prevent it from
strategy. There are manyexamples of organizational weaknesses. For example,a firm may have a
large, bureaucratic structure thatlimits its ability to compete with smaller, more
dynamiccompanies. Another weakness may occur if a companyhas higher labor costs than a
competitor who canhave similar productivity from a lower labor cost. Thecharacteristics of an
organization that can be strength,as listed above, can also be a weakness if the companydoes not
do them well.
Opportunities provide the organization with achance to improve its performance and its
Opportunities mayarise when there are niches for new products or services,or when these
products and services can beoffered at different times and in different locations.
For instance, the increased use of the Internet has providednumerous opportunities for companies
toexpand their product sales. Threats can be an individual, group, or organizationoutside the
company that aims to reduce the levelof the company’s performance. Every company
facesthreats in its environment. Often the more successfulcompanies have stronger threats,
because there is adesire on the part of other companies to take some ofthat success for their own.
Threats may come fromnew products or services from other companies thataim to take away a
Threats may also come from government regulation oreven consumer groups.A strong company
strategy that shows how togain competitive advantage should address all fourelements of the
SWOT analysis. It should help theorganization determine how to use its strengths to
Strength:
Weakness
Protects the child
Cannot detect any
from touching
hazardous liquid
hazardous objects
Kids may get
Sends a SOS
uncomfortable
message to parent
Opportunity
Threats
Collaborating with
Competitors could
Apple watch fir
come with a
further
cheaper product
enhancement
Fig 6.1
The main strength of this innovative product is that it protects the child from touching any
hazardous element as quick action will be taken by the guardians who get a message if there is
any unfortunate incident to happen. The company should evolve some sensor which can detect
the liquids also which a child may drink and get choked. Also, they should try to deliver soft
bands using the material which suits the skin of babies so that they do not get uncomfortable.
Company should seek for an opportunity to get collaborated with Apple watches as it will be
inducing an additional feature in its watch to make the parent aware of the hazards. However,
company should try to deliver a smart band which is of high quality but affordable cost so that
industry. Basically, it is a framework to supervise the macro-ecological elements that may have a
61
for Toddlers.
• Political • Economic
Global
Stable political inflation may
situation affect
Opportunity for Post Covid-19
innovation recession has
struck
Fig 6.2
Australia has a stable political government which provides a good for any evolving company
to drive innovation and technology into its business. However, the economic condition of
Australia is deteriorating since the outbreak of pandemic and global inflation may affect the
62
product launch. People may hesitate to purchase this product so company should take some
innovative steps to promote the same as special offers, discounting schemes. In Australia
generally the burden of raising a child comes up to the mother as fathers are too busy. The
target audience will be mothers of these toddlers who can be persuaded to the idea of good
and safe parenting. Of course, the technological factor is there in which the product will have
to meet its expectations of the customer by creating competitive advantage. The company
should find an innovative way to deal with the technological threats that other companies
CHAPTER 7: LIMITATIONS
The advantages of wearable trackers are all around recorded, yet in the event that you are not
People often feel blind without their gadgets which is never a good sign. People
started depending on these gadgets and get addicted to it. They will not pay their full
attention towards their child.Accuracy is one of the concern regarding these devices.
There is always a littile bit error will be there which leads to a false alarm send to
parents and due to which parents can lose their interest regarding smart band.
Have you seen that each wrist watch band is always failing to turn out fit for any hand?
Indeed, the band comes excessively loose or excessively tight. In the event that you wear a
loose band, it will descend, and in the event that it is excessively close, you will undoubtedly
Though the smartwatches come in waterproof features, the bands are not. So, when the
wristband gets constant water interaction, your watch band may get damaged.
64
CHAPTER 8: REFERENCES
Huang, Y., Xu, J., Yu, B., & Shull, P. B. (2016). Validity of FitBit, Jawbone UP, Nike+ and
other wearable devices for level and stair walking. Gait & posture, 48, 36-41.
Brown, J. D., Pase, W., McKenzie, C., Salmanian, M., & Tang, H. (2017). A prototype
Dehghani, M. (2016, March). An assessment towards adoption and diffusion of smart wearable
technologies by consumers: the cases of smart watch and fitness wristband products. In HT
Nelson, E. C., Verhagen, T., &Noordzij, M. L. (2016). Health empowerment through activity
trackers: An empirical smart wristband study. Computers in human behavior, 62, 364-374.
DIMITRESCU, A., BABIS, C., ALECUSAN, A.M., CHIVU, O. and FAIER, A.M., 2018.
Fernandes, G. and Brandão, L.E.T., 2016. Managing uncertainty in product innovation using
Ward, G., 2016. The project manager's guide to purchasing: Contracting for goods and services.
CRC Press.
Camilleri, M.A., 2018. Market segmentation, targeting and positioning. In Travel marketing,
tourism economics and the airline product (pp. 69-83). Springer, Cham.
Khan, S.A., 2017. Consumer innovation adoption stages and determinants. Department of
De Toni, D., Milan, G.S., Saciloto, E.B. and Larentis, F., 2017. Pricing strategies and levels and
their impact on corporate profitability. Revista de Administração (São Paulo), 52(2), pp.120-133.
Faith, D.O. and Agwu, P.E., 2018. A review of the effect of pricing strategies on the purchase of
consumer goods. International Journal of Research in Management, Science & Technology (E-
Blakeman, R., 2018. Integrated marketing communication: creative strategy from idea to
Laurie, S. and Mortimer, K., 2019. How to achieve true integration: the impact of integrated
Kumar, R., 2018. Research methodology: A step-by-step guide for beginners. Sage.
Zangirolami-Raimundo, J., Echeimberg, J.D.O. and Leone, C., 2018. Research methodology
topics: Cross-sectional studies. Journal of Human Growth and Development, 28(3), pp.356-360.
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CHAPTER 9: APPENDIX
Questionnaire
Name
In your view what is the key challenge faced by your firm at global levels?
Dealing with competitors
Enhancing brand presence in different markets
Attracting and engaging customers
All of the above
Which kind of marketing tactic is adopted by your organization at global level to promote
smart band?
Traditional marketing
Modern marketing
All of the above
In your view adoption of social media marketing tools is more effective in comparison with
other form of marketing platforms?
Yes
No
Can’t say
How would you like to rate different smart bands?
Excellent
Very good
Good
Average
Poor
Which social media platform is mainly preferred by your firm for marketing and promotion
purpose?
Facebook
Twitter
LinkedIn
Instagram
Any other (Please specify)
In your view what are the key benefits associated with the utilization of smart band for your
firm?
Enhances global presence
Boosts brand publicity
Attracts worldwide customers
Brand differentiation
Any other
For international business management how smart band are effective?
They are cost effective
67
In your view what changes are required in the applicability of smart band for growth of your
international business?
_____________________________________________________________________________