A

MINI PROJECT REPORT

ON

“MENDIFY.COM”

For the partial fulfilment of the requirement

for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

UNDER THE GUIDANCE OF: SUBMITTED BY:

DR. SHRUTI SRIVASTAVA DEEPTI SHARMA

NAME OF COORDINATOR:

DR. JASPRIT KAUR

MANGALMAY INSTITUTE OF MANAGEMENT & TECHNOLOGY

GREATER NOIDA (U.P.)

Dr. A.P.J. ABDUL KALAM TECHNICAL UNIVERSITY, LUCKNOW

1
 CERTIFICATE

This is to certify that Deepti Sharma, University Roll No… is a regular student of
MBA 1st year, and had successfully completed her mini project entitled MENDIFY.COM,
for partial fulfilment of the curriculum for the award of the degree of Master of Business
Administration from DR. A.P.J. ABDUL KALAM TECHNICAL UNIVERSITY,
LUCKNOW is an original work done by her.

Date

Name Of Guide: Signature of Guide:

2
 STUDENT DECLARATION

I, Deepti Sharma, bearing University Roll No............................of APJ University,

Lucknow, enrolled as student of MBA at Mangalmay Institute of Management &
Technology, Greater Noida, solemnly declare that the project ,,.. report titled
“MENDIFY.COM” embodies the results of original research work carried out by me
and the same has not been submitted in any form partially or fully for award of any
diploma or degree of this or any other University/Institute.

Deepti Sharma

3
 PREFACE

This Mini Project “MENDIFY.COM” is the idea that I came up with to

solve the ever-increasing demand of ‘ONLINE REPAIRING
SERVICES’ at home for busy public who work hard at work and have no
time waste, so they need immediate service. My idea will solve the need
of mechanic / plumbers for people who find it difficult to get a good
mechanic or service for their home. They want services that fits the
requirement to do some work and make them go through busy life by
releasing them from house responsibilities of repairing.

This idea is a life changer as it not only allows our public new job
opportunities via online but at the same time also helps customers to look
for online mechanic and repairing services according to their need.

4
 ACKNOWLEDGEMENT

I would like to thank DR. Jaspreet Kaur, Coordinator, Department of MBA, Mangalmay
Institute of Management and Technology for giving me this golden opportunity to work on
The MINI PROJECT and create my own product, company or any other type of idea or
original work which helped me to learn many new things, gain more knowledge about
different topics and various concepts.
The language of this project is very simple and lucid. I am thankful to all my mates and
friends who encouraged me and supported me to make this project possible.
Last but not the least I am thankful to all those persons with whom I have interacted and who
have directly or indirectly contributed significantly to the successful completion of my Mini
Project Report.

Deepti Sharma
Roll No.

5
 TABLE OF CONTENTS

1. Idea Generation & Screening of Idea Page 8-17

2. Detail Description of Product/Services Page 18-24

3. Feasibility Analysis Page 25-41

4. SWOT Page 42-49

5. Project Appraisal & Future Scope of Page 50-51

Study

6
 CHAPTER 1 (Idea generation and screening of idea)
INTRODUCTION

MENDIFY.COM is a platform to make our urban lives more fulfilling to solve our needs to
repair and mend. Hence the name, Mendify.com.
This platform helps customer to choose trusted professionals for services at home such as
repairing, mending, and plumbing. This platform will create jobs opportunities for various
people and professionals.
The services we include home maintenance and repairs, appliance repairs, plumbing, and
providing insurance on appliances.

Let’s face facts. In today’s world, our appliances are an essential part of our daily lives. Just
think of what would happen if your fridge or washing machine just decided to stop- an
occurrence like this could easily throw your whole day off track! Thankfully, an easy solution
is just a phone call away. For appliance repairs in mendify.com, just call mendify.com or
book online on the app. Our helpful technicians and mechanics will have your appliance up
and running and in no time. When it comes to appliance repair, mendify.com, is the best in
the business.

Fig 1.1

7
At mendify.com appliance repair, we pride ourselves on our fast, quality repairs. When you
come to us, you can be confident that you’ll get professional repairs and fast and friendly
service at an affordable price. In fact, you will love the service more than factory service
repairs. They know that, unlike our competitors, we care about customers.
Here are just a few more reasons why one should trust and choose mendify.com for appliance
repairs:

We provide service at your doorstep 24*7.

We work with a wide range of appliances and appliance brands.
We offer the best in fast and friendly customer service.
All our services are offered at affordable convenient price.
We service mendify.com, all surrounding cities of (tier1 and tier2).

Fig. 1.2

8
 Fig. 1.3

Fig. 1.4

9
 LOGO AND TAGLINE

Fig 1.4

TAGLINE

‘REPAIR AND SERVICES AT YOUR FEET’

10
IDEA GENERATION

About the service

● This app provides you quality services to fulfill your needs.
● Mendify.com provides home appliances repair services in (tier1 and tier2) cities
for all leading brands of electronics.
● We can repair your appliances and have it back up and running quickly- with
the same day/ next day appointments available.
● We will provide you with insurance scheme also for your electrical appliances.
● Insurance is provided at minimum costs.

SCREENING OF IDEA

Mendify.com is an online platform for customers to scout for the best professionals’
technicians and mechanics for the repair service and appliance maintenance.
Mendify.com deals in online booking to repair electronic appliances.
Home based services app fixed the problem of day today home appliances. They
facilitate services that satisfy customer needs. Now a day people want easy life and
asses to the service they want so far that the mendify.com fulfill the demand and
provide day to day basis service at home with the help of app. It is a mobile based
application which provides day to day services by the skilled mechanics and
technicians.

11
 Fig 1.5

Customers become very vital in the competition era. Customer always want
maximum satisfaction from the product or services they receive, and they choose
those services too. Every organization gives their best to please customer, but service
quality is depended on the feedback of customers. Now a day in busy life people
want everything at home and concerned about their personnel hygiene and repair
services at a lowest possible cost.

12
 HOW IT WORKS?

Fig 1.6

BOOKING SAME DAY SERVICE 100% SATISFACTION

Book our services through Our strategy is to arrive on What you see is what you
our app online as your time and then repair/ pay. We will make sure to
convenient time. service, and leave our get the smile back on your
clients with a smile. face-we guarantee it.

13
CHAPTER-2(Description of innovative idea for product or services)

DETAIL DESCRIPTION OF APPLICATION

We repair an extensive variety of machines & ensure just the best results.
Mendify.com services can give administration at the time most advantageous to you and
offer aggressively low costs.
Our goal is to show, analyze, repair, and to abandon you with a smile ensure our clients are
100% fulfilled by our best quality administration accessible in the field.
We will provide you with insurance scheme also for your electrical appliances.

Insurance is provided you for one year or 6 months as per your choice and it can be
renewed also.
Insurance is provided at minimum costs.

Once if you buy the insurance scheme after that for a year or 6 months (as per your
choice), then services will be provided free without any extra charges.
Mendify.com will tie up with nearby mechanics & plumbers and service centers.

IMPORTANCE AND RELEVANCE OF INNOVATIVE IDEA FOR SERVICES

IMPORTANCE:

It is of utmost importance that a project’s objectives are stated clearly as these will impact
every decision in the project lifecycle.

Project objectives must be measurable and contain key performance indicators that will be
used to assess a project’s success. These indicators will often encompass areas such as
budget, quality, and time to completion.

They are the specific goals that everyone hopes to accomplish within the project.

The objectives of carrying out a major project on revenue generation on mendify.com

services are the following:

To study the revenue generated by insurance category.

To study the demand of customers in the market and online platform.

14
 To compare the market position of mendify.com with its existing competitors and
identify its market share.
To know the satisfaction level of respondents.
To compare revenue generated by various other services.

OUR MISSION AND VISION STATEMENT

 Hassle Free Life

 All Professionals
 Risk Free Services

SWOT ANALYSIS

STRENGTHS WEAKNESS OPPORTUNITY THREATS

● Budget fits ● Limited ● Adding ● local

the choices reach more sectors mechanics
● Trusted ● Employee (sectors
● professionals/ loyalty addition)
Technicians ● Tie up with
● Ideals for last nearby
moment mechanics
requirement
● All
requirements
are processed
according to
personal
choice.

15
What Does mendify.com do?

Imagine that your AC unexpectedly stops working in the summer as the clock ticks at 10 p.m.
Now that you feel hot that you need a person to fix your AC, you’ll ask your relatives if they
know someone who can fix them. Does all reject what to do next as his night? Now, if an
agency comes into motion from where I will ask the individual and boom for AC repair! Now
they’re sending someone to fix and save you from hot summer nights. Okay, “mendify.com”
does just that.

We give their jobseekers “leads.” Through standardizing the end-user experience, pricing
and distributing the service under the brand name of mendify.com, they drive their entire
business.

MENDIFY.COM BUSINESS MODEL

Fig 2.3

16
Mendify.com Business Model- How it Works?

Being an online platform, mendify.com connects internet users with offline

workers. Mendify.com was essentially a search-and-find tool during the initial
stages.

Today, however, it has a model that lists professionals/technicians, trains them if necessary,
and then connects them to the users in real-time. On the site, users can effectively book
regular services.

We just need to check the app, select the services we need, and then schedule service
according to their own convenience. Whereas one location Mendify promotes the process of

identifying trained local business professionals; it also supports service providers by

removing intermediaries and allowing them direct access to consumers.

The business model of Mendify.com works in two-ways.

1. Fixed Charged Services

For plumbing, electrical work for home maintenance, the organization accepts the money
from the app and then charges its dues to the hired assistance.

They cut a different fee off the collected funds.

2. Services Without Any Fixed Charges

The company is paying lead generation and funding listing to the experts.

The customers are not charged right away. They know the operation. The specialist shall pay
a fee for approving the order. If the expert can persuade the customer to purchase the service,
then monetizing is a success.

Through insurance also the customers are charged the right way. Once if insurance purchased
then service is provided free as per the customer choice.

17
Working Of Mendify.com Business Model
Service Receiver’s End

● Using the app, users can go using a list of resources and select the correct one,
based on their requirements.
● Mendify.com, business model allows the customer to select a specific service; they
can choose from a range of choices for one product. The option is usually based on a
user’s budget.
● After purchasing the service, the customer must pick a date and time for
the appointment.
● The application enables users to test the service provider and its assets. The
presence can be assured by visiting the visitor’s page.
● Payments are made using advance or COD (Cash on Delivery).
● Users rate the app and review them.

Service Provider’s End

● The app has a dual purpose-one for the individual and one for the specialist
● The practitioners in that field provide a notice when a service is requested.
Whether they embrace or reject it.
● Mendify’ s business model is structured to allow the professionals to evaluate their
job obligations and to approve or reject the request for service accordingly.
● When the request is approved, alerts are received from the customer and provider
to validate the booking.
● The service providers are fined if any they are back out.

Revenue Model of Mendify.com

Mendify.com uses a two-way approach when it comes to earning money. This lists two
categories of options, one being the booking section and the fixed pricing services accounts,
and the other being the non-booking or variable pricing services.

The business takes two strategies focused on the same, to bring capital to the table.

● Commission Model

Mendify.com generates 85 percent of its overall revenue by subscription. They charge some
percentage of the total price of the service to the business owner in the commission-based
process.

In this way, they support all customers by providing them with fast and reliable service.

Depending on their job, they demand specific commissions from each vendor or servicemen.
Therefore, the more work they have done, the more reward they get from providing home
services.

18
 ● Lead Generation

Lead generation also offers a good way to generate income. But the key source of revenue
generation for Mendify.com is by commissioning charging. The customer defines the
requirement in lead generation. Accordingly, either the client can contact the experts, or they
can contact the client.
In this way, Mendify.com is giving rise to serviceman customers looking for a specific
service. With this, Mendify.com charges to the lead generation from professionals and
servicemen.

Marketing Methods Used By Mendify.com

To look different from other companies, mendify hires various styles of marketing skills
based on their mendify.com services. This way, getting their focus makes way for the mind
of the consumer. Many of the approaches used for the advertisement are:

MARKETING STRATEGY:

▪ Invest in SEO.

▪ Try google local services ads.

▪ Improve your online reputation.

▪ Update your website.

▪ Manage your local listings.

▪ Get referrals

▪ Respond to leads quickly.

▪ Deliver great customer service.

▪ Stay top of mind with email marketing.

▪ Engage your audience on social media.

▪ Run a Facebook contest.

▪ Get your branding everywhere.

19
CHAPTER 3 (FEASIBILITY ANALYSIS)

1. COMMERCIAL AND ECONOMIC FEASIBILITY:

Once I determined that there is a market for my innovation, I need to consider the financial
requirements to make it viable.
Commercial feasibility typically covers:

● The amount of investment I need to bring my innovation to the market.

● My approach to secure the required investments.
● My commercialization strategy and my revenue model.

Other things to consider include understanding the regulatory requirements I need to satisfy,
my intellectual property status and whether I have freedom to operate

Commercial and economic feasibility

✔ Do you prefer home repairing services from an authorised/website?

20
 Chart 1

This chart above shows that the population of customers seeks home
repair services from trusted as well as verified sources, and platforms such
as MEMDIFY.COM.

How much different services are charged for different fields?

It is clear that most clients are willing to pay a lot for using online application for
repairing services and need it for emergency or immediate help so that they can
do house chores all the time without any delay. According to the survey done, it
is clear that 45% of the people are willing to pay up-to 15 to 20 thousand per
month.
It is clear from the survey that people are looking for part time maids. And they
are willing to schedule the working time on their own accord. And we can also
conclude that the survey population are mostly bachelors since they don’t have
family and don’t need maid full time, so they fixed the maid’s working time.

21
 It is clear from the survey that people are looking for home comfort services at
home for immediate help. And they are willing to schedule the working time on
their own accord. And we can also conclude that the survey population are
mostly youngsters since they need immediate repairing mechanic and don’t
need to waste much time, so they book online on app for services.

According to the survey analysis we can see that we would like to take insurance for their
electronic appliances. Hence, insurance will help the business to generate more revenue
through its customers.

22
 Fig 3.5

85% people will take insurance on their electronic appliances. we can see from the above
chart.

In the chart below we can see that people love to take offers. So, through insurance
scheme we will give discounts and offers to our customers.

Fig 3.6

23
24
 As per the survey analysis we can see that people will use the app for repairing
services of their electronic devices. Because nobody likes to wait and waste their
time
.so mendify.com is the platform providing you the online immediate services for
your electronic appliances.

Fig 3.7

From detailed analysis it is clear that most of citizens are in need for a online
repairing services and are willing to pay a relatively higher salary for their
household appliances. It is also important to note the fact that they are from the
people who prefer a amid whose source can be trusted like a company i.e.
MENDIFY.COM. Hiring a MECHANIC may seem like the ultimate luxury for
many of us. But your time is worth money, and the time you spend scrubbing the
kitchen floor might be more profitably, not to mention more enjoyably, spent
elsewhere. To borrow a term from economics, it's lost opportunity cost.

25
 Managerial feasibility
Technical feasibility

The rise of people using the internet has meant that small businesses need to find
more and new ways to market their business. One of these ways is internet
promotion, with adequate information small businesses can benefit significantly
from Internet Promotion while minimizing the disadvantages that it presents. In
fact, it may prove to be the marketing strategy that generates the highest return on
investment. So, our idea for project can hit height through an online platform to
access client.
Small businesses can penetrate other markets at a fraction of the cost of traditional
marketing methods. Websites allow your business to be open 24/7 this creates
greater visibility, thereby creating more opportunities for increasing its customers
at a relatively low cost.
One of the best advantages of Internet Promotion is that you can measure your
success. You can get the statistics on all the vital information of how many people
are looking on your site, how long for, repeat visitors and so on. This helps to see
what works and what doesn’t.
People prefer the quieter, easier and warmer way to buying through the internet in
the comfort of their own home. This means that the internet has become a
“superhighway” for public buying. In comparison to other forms of marketing,
Internet Promotion presents the advantage of reduced budget and storage costs,
when compared with printing brochures, producing television or radio
advertisements, or managing a call center. It presents a fast and cost-effective
option for attracting new potential customers.
So, for MENDIFY.COM websites driven platform is best.

Every Individual is connected to each other via Internet

(Web sites are the best way to get connected to people)

26
Conceptual Feasibility

What is Conceptual Feasibility?

A Conceptual Feasibility is an analysis that considers all of a project's relevant
factors— including economic, technical, legal, and scheduling considerations—
to ascertain the likelihood of completing the project successfully.
Whether a project is feasible or not can depend on several factors, including the
project's cost and return on investment, meaning whether the project generated
enough revenue or sales from consumers.

KEY TAKEAWAYS

● A feasibility study assesses the practicality of a proposed plan or project.

A feasibility study considers many factors, including economic,
technical, legal, and scheduling to determine whether a project
can succeed.
● Whether a project is feasible or not can depend on the project's
cost and return on investment, which might include revenue from
consumers.
● A company may conduct a feasibility study to consider launching
a new business or adopting a new product line.
● It's a good idea to have a contingency plan in case of unforeseeable
circumstances or if the original project is not feasible.
● The outcome of a project is directly influenced by the quality of the
project definition. Our approach begins with conceptual design and
feasibility studies, which allow the progressive definition of a project in
order to develop business cases and further define the scope of the
project. Successful definition at these stages is crucial to enhancing the
predictability of project lifecycle costs.

Strategies to become best company

“MENDIFY.COM applies past experience, lessons learned and the latest advances to ensure a
well-defined and economically viable project.”

27
 MENDIFY.COM approach follows the MENDIFY Way, in which conceptual
and feasibility studies progress through a distinct set of activities across multiple
engineering and project management disciplines.
Working collaboratively with the consulting services, technology and owner
teams, MENDIFY.COM applies past experience, lessons learned and the latest
advances to ensure a well-defined and economically viable project. Close
interaction between owners and MENDIFY.COM teams ensures successful
project concept definition leading to fewer design changes in later stages. The
outcome of the project is directly influenced by the quality of the project
definition.
All these steps at the first seems useless but for us doing this type of analysis from
clients allows us to improve a lot and we are able to plan strategies according to it
so that we can give a tough competition to our competitors.

Managing MENDIFY.COM with best Strategies:

Anyone who wants to steer an organization safely and successfully into the future
needs a "north star" or a strategy. Regardless of the type of organization or the
state of the wider economy, a clear strategy increases the likelihood of
achieving success, however that term is defined.
Management strategies are a collection of processes that businesses use to ensure
their activities remain aligned to the company's mission, objectives and strategic
plan.
What are Management Strategies?
Management strategies, at their most boiled down, are a series of techniques for
controlling and directing a business to achieve a set of predetermined goals. They
include strategies for goal- setting, leadership, business administration and
operational activities.
Management strategies exist because, in the long-run, organizations can only
achieve top performance if they have a clear strategy in place and the strategy
is anchored throughout the company. Otherwise, the ship would be driving
forward with no clear direction, potentially toward the iceberg. A strategy lays
the foundation for success by:
● Determining the goals and objectives of the organization.
● Establishing the timeline for achieving those goals; short, medium or long-term.
● Establishing the resources necessary for carrying out those goals.
● Providing a clear sense of direction for the company and its employees.
● Employees can better see how their daily activities fit into the organizational plan.
● Providing consistency and discipline in the way that managers manage,
so decisions are not made in a vacuum. Allowing managers to orient
themselves in uncertain conditions, such as increasing digitization or
regulatory change.

28
 The Five Stages of Strategic Planning

There is no universal model for developing management strategies. The one

that is perhaps the most well-known proposes a five-stage process, namely:
● Goal setting.
● Situational analysis.
● Strategy formulation.
● Strategy implementation.
● Evaluation and control.
In the above-described points we need everything while administrating the
MENDIFY.COM Company we must seek the best alternative strategies if one
thing is not good. But for that alternative plan to work which was specifically
generated by from analyzing customer reviews and their needs, we need to
coordinate the working of all departments, so a mediator or communicator is
required to check and inform of progress of one department to other.
This will not only increase the productivity of our company “MENDIFY.COM”
but will also help in the friendly environment which will help in the group to
lead to their goal.

Advertisement
Need to advertise MENDIFY.COM and promote this company to all over the company’s
reach territory. To do this we need to first understand what is advertisement.
An advertising strategy is a plan to reach and persuade a customer to buy a product or
a service. The basic elements of the plan are
● The product itself and its advantages,
● The customer and his or her characteristics,
● The relative advantages of alternative routes whereby the customer can
be informed of the product, and
● The optimization of resulting choices given budgetary constraints.
In effect this means that aims must be clear, the environment must be understood,
the means must be ranked, and choices must be made based on available resources.
Effective product assessment, market definition, media analysis, and budgetary
choices result in an optimum plan—never the perfect plan because resources are
always limited.

29
DEVELOPING THE STRATEGY

Positioning Statement

“MENDIFY.COM CARE 4 YOU!!!”

Formal advertising strategies are based on a "positioning statement," a technical term

the meaning of which, simply, is what the company's product or service is, how it is
differentiated from competing products and services, and by which means it will reach
the customer. The positioning statement covers the first two items in the listing above.
Implicit in a good positioning statement is what the industry calls the product concept,
namely a cluster of values that the product or service represents and the associational
frameworks in which it fits. A hunting knife will thus have a very different product
concept than a pair of pink silk slippers that glow in the dark. The product concept will
later guide the choice of copy, images, and message content to be used in actual ads (the
"copy platform"). The positioning statement must also implicitly include the profile of
the targeted customer and the reasons why he or she would buy this product or this
service. At a later stage, more data on the "target consumer" is then developed as the
strategy is fleshed out.

Target Consumer

The target consumer is a complex combination of persons. First of all, it includes the
person who ultimately buys the product. Next it includes those who, in certain
circumstances, decide what product will be bought (but do not physically buy it). Finally,
it includes those who influence product purchases (children, spouse, and friends). In
practice the small business owner, being close to his or her customers, probably knows
exactly how to advise the advertising agency on the target consumer.

Communication Media

Once the product and its environment are understood and the target consumer has been
specified, the routes of reaching the consumer must be assessed—the media of
communication. Five major channels are available to the business owner:
● Print—Primarily newspapers (both weekly and daily) and magazines.
● Audio—FM and AM radio.
● Video—Promotional videos, infomercials.
● World Wide Web.
● Direct mail.
● Outdoor advertising—Billboards, advertisements on public transportation (cabs, buses).

30
 Each of the channels available has its advantages, disadvantages, and cost patterns. A
crucial stage in developing the advertising strategy, therefore, is the fourth point made at
the outset: how to choose the optimum means, given budgetary constraints, to reach the
largest number of target consumers with the appropriately formulated message.

Implementation

The advertising campaign itself is distinct from the strategy, but the strategy is meant to
guide implementation. Therefore, across-the-board consistency is highly desirable. Copy,
artwork, images, music—indeed all aspects of the campaign—should reflect the strategy
throughout. This is especially important when multiple channels are used: print,
television, and direct mail, for instance. To achieve a maximum coherence, many
effective advertisers develop a unifying thematic expressed as an image, a slogan, or a
combination which is central to all the elements that ultimately reach the consumer.

Market Competition Analysis

Competitor analysis
Urban clap competes with two companies, one is Housejoy.in (National competitor) and Handy
(Global Competitor). The student team has created a comparison graph between the three and their
social media presence to get a better view of the popularity they enjoy.

Fig 3.8

31
We can see that Urban Clap has an edge over the other two and is present on platforms like
YouTube which the others are not.
Now that we have seen the research, let us look at how the student team has approached finding the
solution to UrbanClap’s problems.
Problem Identification
Problem identification is a crucial step to any solution creation process. To identify the right
problem and draw the right conclusions, the student team has used certain marketing techniques.

MARKET COMPETITOR ANALYSIS:

32
 Urban Company
Housejoy

Urban Company (also Narchie Kandua Mutlubiev

known as UrbanClap) is aHousejoy is a
company that developscompany that
and provides web anddevelops anNarchie is a developer ofKandua is anMutlubiev is a compa
app-based marketplace foronline platformhomeware marketplaceonline that provides
hiring local housekeepingproviding homeapplication. marketplace formarketplace for ho
and personal services. services. home services. services.

Founding Date Founding Date Founding Date Founding Date Founding Date
2014 2014 2021 2014 2014

Type Type Type Type Type

Private Private Private Private Private
Tags Tags Tags Tags Tags
Technologyfreelance TechnologyhomeTechnologyhome Technologyhome Technologyhome
marketplacehome servicesplatform servicesmarketplacemobil servicesmobile servicesmarketplacemob
servicesmarketplacemobil e app app e appplatform
e app

Locations Locations Locations Locations Locations

Gurugram, IN HQ Bengaluru, HQ Johannesburg, TR HQ
IN HQ ZA HQ
Redfern, AU
Bengaluru, IN
Ahmedabad, IN

Ahmedabad, IN
Bengaluru, IN
Chandigarh, IN

33
Chandigarh, IN

Employees Employees Employees Employees Employees

1,3319% decrease 4051% increase 10 435% increase 228% decrease

Twitter followers Twitter Twitter followers Twitter followers Twitter followers

followers
774 29 603 1.4 k
2.3 k

Alexa Website Rank Alexa WebsiteAlexa Website Rank Alexa WebsiteAlexa Website Rank
Rank Rank
18790 399197 412947
123843 191181
Employee Rating Employee Employee Rating Employee Rating Employee Rating
Rating
4.2 N/A 4 N/A
4.2

Latest funding round Latest fundingLatest funding round Latest fundingLatest funding round
$ 67m (7 months ago) round round
$ 475k (5 months ago) N/A
$ 23m (about 6 years ago) N/A

Total funding raised Total fundingTotal funding raised Total fundingTotal funding raised
raised raised
$ 437.8m $ 475k N/A
$ 27m N/A

34
 Social feasibility or acceptability

Fig 3.9
It is clear that after literature and social survey that most of the population in India are
seeking for a platform for using repairing services online so that they can stay assured
and live without tension of house electrical appliances to repair immediately without
wasting a moment.

35
 Chapter 4: Stages in Project Formulation

Techno-economic analysis

THEORETICAL FRAMEWORK &

RESEARCH METHODOLOGY
INTRODUCTION
Methodology is the systematic, theoretical analysis of the methods applied to a field of study. It
comprises the theoretical analysis of the body of methods and principles associated with a branch of
knowledge. Typically, it encompasses concepts such as paradigm, theoretical model, phases and
quantitative or qualitative techniques.

This chapter aims to understand the research methodology establishing a frame of evaluation and
revaluation of primary and secondary research. The technique and concepts used during primary
research to arrive at findings. Which are also deal with and lead to a logical decision towards the
analysis and result.

RESEARCH DESIGN
I propose to conduct an intensive primary and secondary research to understand the full impact and
implication of the industry to review and critique the industry norms and reports, on which certain
issues shall be selected, which I feel remain unanswered or liable to change , this shall be further
taken up in the next stage of exploratory research. This stage helps me to restrict and select only the
important question and issue, which inhabit growth and segmentation in the industry.

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SOURCES FOR DATA COLLECTION:

(a) Primary data collection

It has been collected by forming a proper questionnaire. Questionnaire is a systematic and
structured manner of collecting data for conducting experiment. The nature of the questionnaire is
very inductive and fundamental. It has been kept in a proper framework to make it clear to the
retailers. Primary data can be collected in five main ways:
i) Observation, ii) Focus groups, iii) Surveys, iv) Behavioral data, v) Experiments

(b) Secondary data collection

Secondary sources Information was collected from secondary sources such as customer survey,
newspapers advertisements, newsletters, etc.
Beside these the use of Internet was also made in collecting relevant information. The data collected
from the above-mentioned sources has been adequately structured and used at appropriate places in
the report. The information gathered included: Their annual reports, Pamplets. Newsletters, Pictures.

DATA COLLECTION
Data collection took place with the help of filling of questionnaire. The questionnaire method as
come to the more widely used and economical means of data collection. I found it essential to make
sure the questionnaire was easy to read and understand to all spectrums of people in the sample. It
was also important as research to respect the samples time and energy hence the questionnaire was
designed in such a way that its administration would not exceed4-5 mins. The questionnaire was
personally administered .The first hand information was collected by making the people fill the
questionnaire. The primary data collected by directly interacting with the people. The respondents
were contacted at their workplace and home. The data was collected by interacting with 100
respondents consisted of house makers , students ,businessman ,professionals etc. The required
information was collected by directly interacting with these respondents.

SAMPLE SIZE
I have targeted 100 people in the age group of 10-60 years for the purpose of the research. The
target population influences the sample size. The target population represents the people from Delhi
Ncr and the people were from different backgrounds. The details of our sample and data
representation are shown in chapter 3.

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TOOLS USED FOR DATA ANALYSIS:

● Bar chart (Bar charts will be used for comparing two or more values that will be taken
over time or on different conditions, usually on small data set ).
● Pie-chart (Circular chart divided in to sectors, illustrating relative magnitudes
or frequencies).

Fig 3.9

Project Design and Network Analysis

Physical Features after System Development
The outcome of the project is the online version of Travel Guide Android mobile application
that contains seven pages all together which are described below.
Home Page:
The “Home” page is the main page that shows two options to select such as “Phrases”
and “Search repairing services”.

Fig 4.0

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 i. Phrase Page:
If someone selects “Phrases” then it leads the person to the second page
that contains the basic phrases in English in three different scenarios including
“repair”, “services” and “insurance on appliance”. Besides, the user can also listen to
the audio of many languages. Figure (ii-1) and Figur(ii-2) describes the phrase
functions of our model.

fig 4.3
(ii-1): Phrase Page (ii-2): services Phrase Page

ii. Search Transportation Medium Page

If someone selects “Search Transport Medium”, then it leads that person to the
“Map” page where the user can see the map and mark his/her current location
and the desired destination in track the mechanic location to know the transport
information. As soon as he/she selects the source.

and destination, the map will provide the detailed routing information including
distance between two places, shortest duration to be reached to the destination and
finally the associated routes, for example, by bus, CNG and rickshaw. Ultimately,
the user can go back
to the “Home” page from the “Map” page.

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 Fig 4.4 (iii-1) Map Page (iii-2) Route Page

System Deployment
For deploying the system, one of the members from our team who works as
project manager will contact with the mendify.com. The company agency will
upload our project in their website so that users can subscribe it from that.
System Evaluation and Modification
We have evaluated the system multiple times by ourselves and other non-cs users
who gave us feedback. Based on our parallel testing, we modified our system.
User Manual
It’s quite easy to use the application. Below are the instructions:
i. Phrases:
Once tap on Phrases tab; there will be three options which are repair,
services, and insurance on appliances. You can select services tab to learn how to
conversate in application, similarly for both services of plumbing and insurance on
appliances. Tap on the audio button to listen to the conversation in voice. The
navigations at the bottom allow you to either come back to Phrase or Home page
ii. Routing:
Tap twice if you want to zoom-in. Select two places (your location and your
destination) to put the marker. Then it will show routing information including the
distance between two places, the shortest time to travel between two places and the
cost by different travelling way.

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For all activities, we must declare the intent filters in the manifest file.

Google Maps APIv2:

Travel Guide App uses Google Maps API v2 to execute showing the map, add
markers on to map and obtain users latitudes and longitudes [4].
In order to use Google Maps service, the application needs to register for a developer
key on the Web developments. There are two main step to obtain the developer
key:
First, on the tab Windows on Eclipse > Preferences > Android >Build, copy the SHA1 fingerprint.
Second, follow the url: https://code.google.com/apis/console/ On the left, go to APIs &
auth > Credentials > Create new Key > Android Key. In the pop-up window, there are two
pieces of information that need to fill: SHA1 fingerprint and the project package name
separated.

FINANCIAL ANALYSIS:

CAPITAL INVESTMENT

• Cost of developing app- 50,000

• Cost of equipment & tools- 60,000 (Estimated as per machine to machine)
• Labour/mechanic Charge- (As per the machine & time)
• Cost of Insurance – (Dependent Upon the Electronic appliance of leading brand)
• Advertisement expense- 1,00,000
• Miscellaneous expenses- 30,000

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 SOCIAL COST-BENEFIT ANALYSIS

Economic Technical Operation

al
Feasibility Feasibility Feasibilit
y
Cost-benefit Assessment of PIECES
framework
analysis Potential risks & Enables –
performance
measureme timel info
Their solution
nt y
economic analysis
Control: guaranteed
on re
machine
Efficienc resource labou
y: ,
utilizatio
n
Services: reliable, flexib
l
extendable services
provision

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CHAPTER 5: PROJECT APPRAISAL & FUTURE
SCOPE OF STUDY
SUMMARY & CONCLUSIONS
RESULT OF THE STUDY
50% of the company’s revenue is being generated by 2 services
i.e. repairing services at home and
Insurance provided to customers at home.
Out of 100 respondents 82 respondents preferred online application for repairing
and rest 18 respondents preferred plumbing services.
59% was the trail complete ratio and 41% was the trail cancelled
ratio. 75% of the respondents were medically fit while 25% were not.
The above graph shows that 14% of respondents are very satisfied with
MENDIFY.COM Services, while 43% are satisfied and rest 43% are normally
satisfied with MENDIFY.COM services .Since MENDIFY.COM operated in
service industry so customer satisfaction matter a lot for them. If any company
wants to be successful in service industry they really need to work on customer
satisfaction, here customer preferences and choices are given priority, so as to
provide them what they actually want but in this dynamic environment which keeps
on changing it becomes difficult for the firms to cope up with the needs and wants of
customer. Every customer has its own choices and preferences or we can say choices
and preferences differ from individual to individual and that becomes challenging
for the companies to provide right quality and quantity of service at right time.
● It is necessary for an organization to interact and communicate with customers on a
regular basis to increase customer satisfaction
● . In these interactions and communications it is required to learn and determine all
individual customer needs and respond accordingly. Even if the products

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 are identical in competing markets, satisfaction provides high retention rates .For
example, shoppers and retailers are engaged with frequent shopping and credit cards
to gain customer satisfaction, many high end retailers also provide membership cards
and discount benefits on those cards so that the customer remain loyal to them.

● Higher the satisfaction level, higher is the sentimental attachment of customers with
the specific brand of product and with the supplier. This helps in making a strong and
healthy customer-supplier bonding. This bonding forces the customer to be tied up
with that supplier and chances of defection very less. Hence customer satisfaction is
very important panorama that every supplier should focus on to establish a renounced
position in the global market and enhance business and profit.

SUGGESTIONS:
To provide right quality of service at
right time. To give good customer
experience. To provide luxury services at
affordable prices. Better pay scale to
employees.
Improve Social Media position.
To fix the price of the service as per the target population.
Customers feedback and suggestion should be given due
importance’s.

LIMITATIONS:
✓ Intangibles- Unlike products, services are intangible. This means that there is
nothing to demonstrate or display for prospective buyers.
✓ Individuality. Many services are completed to meet the needs of one individual
or firm
✓ Time. Services take time to perform and time to sell.
✓ Mistrust.- In many cases, potential clients are more likely to mistrust service providers
than products. If a client purchases a product that he is not happy with, in most cases ,he
can simply return it. But in the case of services, the damage is already done.

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BIBLIOGRAPHY:

https://www.scribd.com/document/405638503/Urban-Clap-Final-Project-docx
https://craft.co/urbanclap/competitors
https://iide.co/presentations/urbanclap-marketing-strategy/
https://images.app.goo.gl/4Nh4bUteyyhqFTKE7
https://www.slideshare.net/RahulMehta259/urban-clap-180381964
https://www.scribd.com/document/405638503/Urban-Clap-Final-Project-docx
https://docs.google.com/forms/d/e/1FAIpQLSd7hTmELPXu7jPGRvr3pG67TN8ZrQHY
qHRzNPurOerPlsSwOQ/viewform
https://oyelabs.com/urbanclap-business-model/
https://iide.co/presentations/urbanclap-marketing-
strategy/ https://www.owler.com/company/urbancompany
https://hustlertalks.com/urbancompany-business-model/

https://morioh.com/p/bd3c835ff50fhttps://morioh.com/p/bd3c835ff50f

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ANNEXURE
1. What is your name?
2. Please provide your email address.
3. Would you like to use app for repair services at your doorstep for
electronic appliances?
4. Do you like home services for your comfort?
5. Would you like to take insurance for your electronic appliances to take free services?
6. Would you like to take offers for your electronic appliances?
7. Will you like to use app for immediate help without wasting a day at your
doorstep for your services?
8. Do you think it is socially acceptable?
9. Please write a short note for us.
10. How would you rate my idea on 1-10 scale?

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