I

Mini Project Report-1

On

“GLOOMYGO CAB SERVICES”

Submitted in partial fulfillment of the requirements for the

Two Year Full Time Master of Business Administration

(Affiliated To A.P.J. Abdul Kalam Technical University,

Lucknow)

(SESSION -2021- 2022)

Submitted By: Under the Guidance of

Student Name: kajal jaiswal MR. NADDEM A. KHAN
1st (SEMESTER)MBA
Enrollment No.
Batch: 2021-2022

+
 II

BABU BANARASI DAS NATIONAL ISTITUTE OF

TECHOLOGY AND MANAGEMENT

Session: 2021-22

CERTIFICATE OF ORIGINALITY

I hereby declare that this Mini Project-1 Report is my own work and that,
to the best of my knowledge and belief, it reproduces no material
previously published or written that has been accepted for the award of any
other degree or diploma, except where due acknowledgement has been made
in the text.

KAJAL JAISWAL
Enrollment No.
Date:
 III

CERTIFICATE

This is to certify that MS. KAJAL JAISWAL MBA (2021-23 Batch) a

student of BABU BANARASI DAS NATIONAL INSTITUTE OF
TECHNOLOGY AND MANAGEMENT has undertaken the Mini Project-1
(KMBN152) on “GloomyGo Cab services”.

The project has been carried out by the student in partial fulfillment of the
requirements for the award of MBA, under my guidance and supervision.

I am satisfied with the work of Kajal jaiswal

Date:

Academic Mentor’s Name: MR. NADEEM A.KHAN

( )
 IV

ACKNOWLEDGEMENT

The satisfaction and euphoria that accompany the successful completion of the
project would be incomplete without the mention of the people who made it possible.
The purpose of the study was to understand and promote innovation. I would like to
take the opportunity to thank and express my deep sense gratitude to my faculty
mentor MR NADEEM A.KHAN,who in spite of their Busy schedule has cooperated
with me continuously and indeed, by their valuable contribution and guidance have
certainly indispensible for my project work. I am greatly indebted to him for
providing their valuable guidance at all stages of the study, their advices,
constructive suggestions, positive and supportive attitude and continuous
encouragement, without which it would have not been possible to complete the
project.

I am thankful to my college, BBDNITM for giving me the opportunity to work on

this project. At last I am thankful to my family who supported me in journey of
successfully completion of this report.

I hope that I can build upon the experience and knowledge that I have gained and
make a valuable contribution towards the industry in coming future.

KAJAL JAISWAL
MBA 1ST YEAR
 V

EXECUTIVE SUMMARY

I am Kajal Jaiswal of BBDITM a MBA student. I have done my Mini Project on

Airlines Aviation Innovation of Cab services Tie up with IndiGo airlines
(GloomyGo Cab Services). This report has been written after getting the first hand
research and information about airlines industry and transport industry. This report
explains the importance of innovation in present era and will help the reader to get an
idea about airlines industry innovation and our tie up with IndiGo. After reading the
whole report the reader can able to understand the reason behind the need of
innovation in airlines industry and providing their customers a cab service along with
airline service. Title of the report is “GlommyGo Cab Services”.

This project is carried out to know the GloomyGo cab services. India’s best
performing Low cost cab service in terms of profit. It was established in 2015

The objective of this report is to study the external environment of the Aviation
Industry in India and its tie up with our company GloomyGo cab services.
Subsequently, internal environment analysis is conducted for IndiGo Airlines so that
we come to know the need of the customer if they need cab services along with
airline services. With the help of this comprehensive study, I have suggested
recommendations that can be adopted by IndiGo to sustain its competitive advantage
by utilizing its cost leadership strategy. Limitations: - Due to confidentiality clause
and corporate policies of the company, accurate financial data could not be obtained
for IndiGo Airlines. However, most recent and reliable data sources have been
referenced for the analysis of this project. Findings IndiGo airlines entered the low
cost carrier market in aviation industry in 2005. It has been able to achieve its break
even within two years of its launch and has reported gross revenue of 60 cores this
year. Despite the decline in the aviation industry and global economic slowdown,
IndiGo has accelerated its growth rate. Also, IndiGo being a new entrant has
managed to become a cost leader in its sector.
 VI

CONTENT

Serial No. Particulars Page No.

1 INTRODUCTION 7-10
2 INNOVATION 11
3 INDUSTRY PROFILE 12
4 OBJECTIVES 13-14
5 SCOPE 15
6 DETAILED DESCRIPTION 16-18
7 MARKETING MIX 19-22
9 SWOT ANALYSIS 22-25
10 CONCEPT OF 4C’S 26
11 INNOVATION IN PAST YEARS 27-31
12 PRODUCT MIX 33-35
13 INNOVATION BY OUR COMPANY RISK 36-39
14 TESTING ANALYSIS 41-42
15 RISK ASSESSMENT AND FEASIBILE STUDY 43-45
16 CONCLUSION AND FUTURE ENHANCEMENT 46
17 REFERENCE 47
18 ANNEXURE 48-49

LIST OF TABLES
SERIAL PARTICULARS PAGE NO.
NO.
1 Revenue comparative statement of last 5 year 31
AIRLINES
2 Revenue comparative statement of last 5 year 32
CABS

LISTS OF FIGURE
SERIAL PARTICULARS PAGE NO.
NO.
1 COMPANY’S LOGO 11
2 MARKETING MIX 19
3 SWOT SNALYSIS 22
4 CONCEPT OF 4C’S 26
5 COMPANY’S WEBSITE IMAGES 42
6 GOOGLE FORM (SURVEY) 43-44
 VII

INTRODUCTION

GloomyGo Cab Services

GloomyGo will offer different levels of service, ranging from economic to luxury
travel. Our cabs (GlommyGo) are reserved through a mobile app and also through
their website and the service accepts both cash and cashless payments.

We have just tie up with IndiGo airlines when you book a flight ticket on the indigo
website there shows a message whether you want a pick up and drop service If yes
then you’ll be asked your address so that we come to know the distance that we have
to covered then we will show you the amount that you have to pay to get our cab
service.

We will pick you from your doorstep and will drop you at the airport only
Our Drives are skilled and licensed they will take care of your need and will make
sure that you have enjoyed the ride with full safety

As we will introduce our new service GloomyGo Cab for the passengers travelling in
indigo. They can book the cab with the ticket and get a discount or otherwise can
book after they reach to their destination.

We came up with the idea of GloomyGo Cabs. In this service we will be providing
the cabs to our passengers to travel from their destinations to the airport and vice
versa.

Our unique selling proposition: Is the timing of the availability of our cab at
the odd timings say early morning or midnight for our customers.

Fare: For the people who wish to book cab early get an extra discount and the
amount is including in the ticket price and it is affordable.

Fare amount: for 0-3km, 3-6km and so on prices are same for each 3km travel

Special offers: Elderly people above the age of 60 gets an extra discount of 5%
and students travel alone gets extra discount of 5% after showing student id.
Luggage: Comfortable seating space with luggage and also no extra charges for
add on luggage
 VIII

Bookings: On the spot booking and also can be booked with the booking of tickets
of flight.

Safety and security: Safe and secured cabs for women and kids

Availability of cabs: In case our personal indigo cars fell short then we still have
cab option with our tie-ups with various companies.

Research and customer needs (By GloomyGo)-

 As the comparison and research is wisely done of the competitors of the

indigo airlines, no one provide the cab services to their passengers but we
now tied with IndiGo airlines and introduce the cab services to pick and
drop both and bookings can be done by online or by just giving a call to
our customer care mobile number or through IndiGo website.
 This service is introduced with lot of research of Airlines Company and
Transport Company and the customer needs.
 As the customer faces problem to book the cabs at last time (that may be
internet issue, political issue, climate issue etc.)

Innovation leads the company to take more advantage in Market. GloomyGo did
same as a result it becomes a Market Leader in Times and now to further expand
our business we will now tie up with IndiGo .

There are still many firm who does not want to Innovate, because of many
different reasons that even differ from firms to firms some of them I’m listing
below like:

1. Firms start thinking, “We are successful. We are growing and making a
modest profit. Innovations absorb resources and cost money. Why should
we distract ourselves and mess with success?”

2. In many big firms, everyone is very busy. All staff is working hard on
urgent tasks sorting out today’s problems. They do not have spare
bandwidth to experiment with new ideas. In that case too management
thinks not to go for innovation.
3. Some organization also feels that Innovation is risky. Most radical
innovations fail so let’s just keep making our current products and services
 IX

better. They don’t want to face failure in their business. It would be bad for
morale if they launched a new product which flopped and it would be bad
for the careers of those who were responsible for failure.
4. Another aspect is from Customer side. Customers are not asking for any
change in product. Firm has surveyed their customers and Customer
likes their current offerings. No customers have asked for a radical new
approach.

What we think that, we are successful and that is something we can be proud of.
But current success is no guarantee of success or even survival in the future. Just
look at Kodak. If we do not innovate our competitors will find ways to overtake
us. We cannot afford to be complacent.
Innovation is again a key factor to grow into any Market, though it requires little
bit risk but doing business is also a risk, to sustain and grow into market, doing
Innovation is addition for firms.

We have to change our attitude to failure and see it as a learning opportunity and a
step on the road to success. We have to accept a level of failure. All innovative
companies have failures – look at the Amazon Fire. That does not stop them from
constantly trying new things.

There is plenty of scope for improvement in current operations and it is important

that we fix the problems and keep making incremental improvements. However,
that does not preclude major creative initiatives. We can do both simultaneously.
We can improve our current products and at the same time plan to replace them
with innovative new designs.

At last, “Busyness, success, complacency and risk aversion are major enemies of
innovation. It is the task of the leader and the executive team to communicate the
need for innovation and the vision of a better and different future for the
organization."
 X

Our service differentiation strategy (GloomyGo Cab)

 This new service that we would introduce may be cheapest services to our
customers as initially we are providing 20% discount on the pre-bookings and
on hand to hand bookings also , cheapest then Ola, Uber or the rival cab
companies.
 This services will expand our business and will help to grab the
customers more as providing the most needful service to the customers
 The drivers will be well trained and with good speaking, listening skills, the
car condition and cleaning will be properly done time to time.
 This service will be provided at all the airports of the country.
 The foremost important- due to Covid no cab pooling is allowed at a time
only one passenger or the passenger family will travel at a time with proper
sanitization and PP KIT, driver seat will be covered with a transparent seat
cover.
 XI

Innovation of new service

GloomyGo Cabs
Tie up with IndiGo airlines

IndiGo has been India’s largest passenger airline with a market share of 48.4 per cent
as of February 2020. The company primarily operates in India’s domestic air travel
market as a low- cost carrier with focus on three pillars – offering low fares, being
on-time, and delivering a courteous and hassle-free experience. IndiGo has become
synonymous with being on-time.

We came up with the idea of GloomyGo Cabs. In this service we will be providing
the cabs to our passengers to travel from their destinations to the airport and vice
versa.

GloomyGo offers different levels of service, ranging from economic to luxury travel.
The cabs are reserved through a mobile app and also through their website and the
service accepts both cash and cashless payments.

As we introduce our new service GloomyGo Cab for the passengers travelling in
indigo. They can book the cab with the ticket and get a discount or otherwise can
book after they reach to their destination.
 XII

Airline Industry Overview

The airlines industry provides air transportation for passengers and cargo by using
aircraft such as airplanes and helicopters. The origins of flight date back to 400
B.C., when the Chinese invented the kite, which was used not only for fun but also
to test the weather, and for later development of balloons and gliders. In the 1480s,
Leonardo da Vinci was fascinated by the thought of flight and drew pictures and
designs of his theories of flight and flying machines. The first recorded flight was in
1783, when two French inventors flew the first hot air balloon, and the Wright
brothers successfully flew the first airplane in 1903. The airlines industry is
structured into three main components: commercial, general, and military.

Cabs Industry Overview

One of the best examples that can be quoted for disruptive innovation, that the
industry witnessed very recently is Cab Aggregation using Mobile Application,
which is a result of technological progress making the transportation, especially
within the city limits affordable and trouble-free for all categories of people. These
are also usually referred to as Taxi Aggregators, Cab Aggregators or Car
Aggregators and in management research terminology they are cited as Ride-
sourcing / Ride-hailing companies. With the arrival of the GloomyGo, Uber and
Ola these services became very popular in all the major cities. This disruption in
one way provided a solution to the so called Taxi transportation industry, which till
then was much unorganized and not so affordable. With their ground-breaking
business models GloomyGo, Uber and Ola primarily concentrated on matching the
demand and supply, thus creating a win-win situation for the drivers, customers
and aggregators themselves. Initially when these companies started, their primary
business model followed was to connect the drivers and customers, gaining some
commission out of the transaction. Then the major challenge that these companies
realized is that many drivers signed up themselves for all GloomyGo, Uber and Ola
to get the rides. To avoid this trend all gloomygo, and other companies are now
trying to shift its business model to partly inventory, where it will own some of the
cabs lending them to its drivers who work exclusively for them. RIDE Model, R-
Research, I- Innovate, D- Deploy, Execute has been designed and proposed for the
benefit of future researches and interested researchers.
 XIII

Objectives of GloomyGo Cabs

1. One platform services: Customers need not to access through different

websites. IndiGo and GloomyGo will provide all services from cab to flight
at a single platform.

2. Ease to customers: Convenient for the customers to book cab along

with flight and to be on time at the airport.

3. Time saver: It is less time consuming as we don’t need to contact with

different persons.

4. Cost saving: As we book everything from a single platform we need not to

pay taxes to different entities like separate tax to book cab services and
flight services.

5. Single Executive Contact: We need not to contact to different executive to get

the information regarding cab and flight. Just a single executive to contact
and we have got all information from there.

6. Timely Transfer: GloomyGo Cab always responds to your request within the
time and date, their main goal is to provide the timely transfer service from or
to the airport. Once you have booked your cab along with flight, now it is a
responsibility of GloomyGo to meet you at your given time. They will send
their driver towards your point in exact time, so you will be able to save your
time without any problem.

7. Best Service: This is a primary objective of a GloomyGo Cab services, they

always deliver the best services to their customers. To offer you a high
level service, they always try to give their best efforts. The services
of GloomyGo are unmatched with other transport, because they always on
top to give their customers painless and hassle free transport service.
 XIV

8. Cost effective: With the aim to provide best services, it is also a main
objective of reliable taxi companies. We always make plans that how to make
your travel cost effective? Our services have special teams for working on
different projects, they always prefer to give the cost effective services to
their respected customers.

9. Customers respect is a priority: Different dependable organizations are in

favor of giving esteem and respect to their customers. GloomyGo Cab service
is engaged to train their drivers towards customer respect. They arrange
special training sessions for their drivers to make them respectful and caring.
Their drivers are licensed and fully trained from different institutions.
 XV

Scope of innovation Ideas

Just a few years before, not that long just 3 years before we all used to move from
one place to another through public transportation or personally owned vehicles.
Everyone can’t afford a car; it’s rare to own a personal car. Nowadays we all are
hailing in the car for our day to day basic needs. Since the world has been changed to
digital, we can do anything from the same place where we are just by a tap, isn’t it
magical.

1. Growth- GloomyGo Cab services will grow surely because it will provide all
services at single platform and this will save time nowadays people can spend
money but they cannot compromise with their time.(Time is Money).

2. Cost-Cutting- This service will be profitable from the company’s (Indigo and
GloomyGo) point of view because only one customer executive is arranged
to one customer and customer will get all information from one executive.

3. Profit maximization- Company will earn profit in long run due to all service
provided at a single platform.

4. Risk factor- Less risk factor because it is a need of the customer according to
which this service is provided

5. Rise in Job opportunity- They not only provide comfort to their customers,
but they also give options to drivers to work part-time or full time

6. Survey- According to a recent survey by Outlook IndiGo comes to know that

there customers need this service from so long because it will save their time,
money and provided security too. So we both decided to do a partnership in
which Indigo will provide you the flight services and GloomyGo will
provide you Pick up and drop services.
 XVI

Detailed description of Innovative idea

GloomyGo will offer different levels of service, ranging from economic to luxury
travel. The cabs are reserved through a mobile app and also through their website
and the service accepts both cash and cashless payments.

As we will introduce our new service GloomyGo Cab for the passengers travelling in
indigo. They can book the cab with the ticket and get a discount or otherwise can
book after they reach to their destination.

We came up with the idea of GloomyGo Cabs. In this service we will be providing
the cabs to our passengers to travel from their destinations to the airport and vice
versa.

Our unique selling proposition: Is the timing of the availability of our cab at
the odd timings say early morning or midnight for our customers.

Fare: For the people who wish to book cab early get an extra discount and the
amount is including in the ticket price and it is affordable.

Fare amount: for 0-3km, 3-6km and so on prices are same for each 3km travel

Special offers: Elderly people above the age of 60 gets an extra discount of 5%
and students travel alone gets extra discount of 5% after showing student id.

Luggage: Comfortable seating space with luggage and also no extra charges for
add on luggage

Bookings: On the spot booking and also can be booked with the booking of tickets
of flight.

Safety and security: Safe and secured cabs for women and kids

Availability of cabs: In case our personal indigo cars fell short then we still have
cab option with our tie-ups with various companies.
 XVII

Research and customer needs (By indigo and GloomyGo)-

 As the comparison and research is wisely done of the competitors of the

indigo airlines ,no one provide the cab services to their passengers but
we introduce the cab services to pick and drop both and bookings can be
done by online or by just giving a call to our customer care mobile
number.
 This service is introduced with lot of research of Airlines Company and
the customer needs.
 As the customer faces problem to book the cabs at last time (that may be
internet issue, political issue, climate issue etc.)

Innovation leads the company to take more advantage in Market. Indigo and
GloomyGo did same as a result it becomes a Market Leader in Times.

There are still many firm who does not want to Innovate, because of many different
reasons that even differ from firms to firms some of them I’m listing below like:

1) Firms start thinking, “We are successful. We are growing and making
a modest profit. Innovations absorb resources and cost money. Why
should we distract ourselves and mess with success?”
2) In many big firms, everyone is very busy. All staff is working hard on
urgent tasks sorting out today’s problems. They do not have spare
bandwidth to experiment with new ideas. In that case too management
thinks not to go for innovation.
3) Some organization also feels that Innovation is risky. Most radical
innovations fail so let’s just keep making our current products and
services better. They don’t want to face failure in their business. It
would be bad for morale if they launched a new product which flopped
and it would be bad for the careers of those who were responsible for
failure.
4) Another aspect is from Customer side. Customers are not asking for
any change in product. Firm has surveyed their customers and
Customer likes their current offerings. No customers have asked for a
radical new approach.
 XVIII

What we think that, we are successful and that is something we can be proud of.
But current success is no guarantee of success or even survival in the future. Just
look at Kodak. If we do not innovate our competitors will find ways to overtake
us. We cannot afford to be complacent.
Innovation is again a key factor to grow into any Market, though it requires little
bit risk but doing business is also a risk, to sustain and grow into market, doing
Innovation is addition for firms.

We have to change our attitude to failure and see it as a learning opportunity and a
step on the road to success. We have to accept a level of failure. All innovative
companies have failures – look at the Amazon Fire. That does not stop them from
constantly trying new things.

There is plenty of scope for improvement in current operations and it is important

that we fix the problems and keep making incremental improvements. However,
that does not preclude major creative initiatives. We can do both simultaneously.
We can improve our current products and at the same time plan to replace them
with innovative new designs.

Our service differentiation strategy (GloomyGo Cab)

 This new service that we would introduce may be cheapest services to our
customers as initially we are providing 20% discount on the pre-bookings and
on hand to hand bookings also , cheapest then Ola, Uber or the rival cab
companies.
 This services will expand our business and will help to grab the customers
more as providing the most needful service to the customers
 The drivers will be well trained and with good speaking, listening skills, the
car condition and cleaning will be properly done time to time.
 This service will be provided at all the airports of the country.
 The foremost important- due to Covid no cab pooling is allowed at a time
only one passenger or the passenger family will travel at a time with proper
sanitization and PP KIT, driver seat will be covered with a transparent seat
cover.
 XIX

MARKETING MIX

Marketing strategies help companies to business goals and objectives it is widely use
frame work to define the strategies.

GLOOMYGO MARKETING MIX

7P’S of Marketing

 PRICING

GloomyGo Cabs by the year 2015, September, was valued at 5 billion dollars with its
estimated revenues at the end of the fiscal year 2014-15 at 62 million dollars. At its
onset, gloomygo cabs supported payment via Paytm only but later it included options
for both cash and cashless via Paytm. Passengers are nowadays concerned about
convenience rather than prices. GloomyGo Cabs offer rides in a comfortable setting
with furnished and air-conditioned cabs. It offers to price flexibility with its range of
 XX

vehicles that includes economic-range, mid-range and high-range. GloomyGo Cabs

has adopted a penetration policy and has kept its price range reasonable so as to gain
a competitive advantage over rival companies. It has also adopted a promotional
policy and offers incentives to increase its customer base.

 PLACE
GloomyGo Cabs is a company dealing via an online network. Cabs can be easily
reserved through its own website and via GloomyGo mobile app that can be
downloaded from The App Store and Google Play Store. The company started its
operations from metro city Mumbai in Maharashtra but later shifted its base to
Bengaluru in Karnataka. By the year 2017, it had extended its network to include
nearly 200,000 cars that were running in nearly one hundred two tier, three tier and
metro cities like Kolkata, New Delhi, Chennai, Pune, Bhubaneswar, Bengaluru,
Hyderabad, Ahmedabad and Mumbai. GloomyGo Cabs has extended its operations
to include auto services and it started from Bangalore and expanded to include places
like Kolkata, Hyderabad, Chennai, Pune, Delhi, Visakhapatnam, Guwahati, Jaipur,
Indore and Chandigarh

 PROMOTION
GLoomyGo do its huge promotions with the following:
1. Online advertisement
2. Billboard
3. Hording
4. Television and commercial
The aim is to increase the customers based and attract new customers.
Communications is key offering to reach everywhere on time so therefore it focus on
communication when announces international operations.it collaborates with various
banks for its operations.
 XXI

 PEOPLE
It has various department for people to work in .prepare of each of your ride
comfortable when needed is handled by engineering department. This cab gives
wonderful service experiences and high quality services of drivers. However its
major focus is on security and safety on passengers. hence they go through immense
training which is of 3 months this ensures smoothing functioning of activities related
to customers and there travel.

 PHYSICAL EVIDENCE

The corporate office of these cabs is situated in Gurugram. GLoomyGo cabs have
various centers where customers can go, book and pay for their bookings. It has
physical presence inside there airport too in the form counters where people can
access all the information required for their travel.

 PROCESS
Cab booking through online booking, mobile apps, call and through agents. Cabs
have huge staff to look after the smooth and cause free processes .Special services to
passengers who required special needs (minor, medical passengers etc.). Wonderful
customers services where people can call for their enquiry and suggestions. If there is
any change in flight timings so the airlines performs its duty to quickly contact and
inform its customers about the same on registered mobile numbers so that we can
book your cab accordingly.

 PRODUCT
Product is basically something which should fit in the wants and the needs of the
consumer and should come out to be as per there expectations. The low cost
transportation service to customers is there core product in there marketing mix they
provide variety of services from luxury to economical for their consumers. The
 XXII

special packaging provided by them is eye catching however they do not allow
perishable shipments like plants, meat, etc.

At the end I want to say that our services strength is so strong that will increase profit
in long run and also provide our customers ultimate satisfaction and it is feasible in
terms of money time and safety.

SWOT Analysis of GloomyGo Cabs

Strength
It will save customer time and money(in
terms of tax).
Single platform for all services
Weaknessness
Huge investment in hiring cabs and
providing jobs to licensed drivers.

Swot Analysis
Threats
Opportunities
New business opportunity beacuse till There are many existing cab
vices that isserthe
growing well in
now there is no airline industry which
market so the GloomyGo Cab sem.
provided cab services. rvice have to compete with the

Strengths in the SWOT analysis of Indigo

Strengths are defined as what each business does best in its gamut of operations
which can give it an upper hand over its competitors. The following are the strengths
of IndiGo:

 Positive Image: After introducing GloomyGo Cabs the image of the

company will enhance as it will be very convenient for the customers to
reach airport on time. IndiGo has carved an image of being the most efficient
 XXIII

low fare operator not just in the domestic market but also globally. This
image of a low-cost carrier that provides high-quality services has resulted in
making it the preferred travel option for many frequent travelers.
 Services: After introducing GloomyGo Cab services Indigo will add one
more advantage over its competitors in its list that will be provided to its
customers for their convenience as Indigo offers a wide gamut of services
such as multi-channel direct sales, online flight booking, round the clock
customer support through call centers and airport counters, online flight
status checking, a user-friendly IndiGo and GloomyGo app for Android etc.

 High stakeholder engagement: Through a robust customer interface Indigo

ensures that it keeps track of customer needs and also communicates to every
customer on a regular basis and for better experience it will provide cab
services too for the safety of its customers (women and kids) and security.
 Corporate Social Responsibility: The Corporate Social Responsibility
(CSR) initiative of the airline named as IndiGo Reach has undertaken a lot of
initiatives for the upliftment and well-being of children,
women empowerment, and environment. Their social work encompasses not
just cities but extends to remote locations as well.
 Our unique selling proposition: It is the timing of the availability of our
cab at the odd timings says early morning or midnight for our customers.
When the ordinary cabs fares are generally high and difficult to find.

Weaknesses in the SWOT analysis of Indigo

Weaknesses are used to refer to areas where the business or the brand needs
improvement. Some of the key weaknesses of Indigo are:

 Sustaining profits: Indigo is positioned as a low-cost carrier and

thus pricing for the airline needs to be as low as it can be managed. At the
same time, the costs need to be maintained as low as possible. However
GloomyGo cabs have to work with less profits initially just to sustain in the
market that will be hard for GloomyGo because profits are always required to
sustain in the market.
 XXIV

 Over-dependence on volumes: In order to sustain profits the company needed

to ensure that the volumes were always high and business could not be
affected by fluctuations in demand. This means that the business needs to
ensure that sufficient steps are taken to ensure consistent volumes and this
required an additional investment. We don’t let competitors to take the
advantage that is why we are offering many discounts along with bearing
fewer profits initially.
 The grounding of aircraft: After the safety of Pratt & Whitney aircraft
became questionable, the Civil Aviation Authority had to make a decision to
ground these airplanes owned by Indigo. This scandal affected the goodwill
and trust of the customer. So this will also affect the image of GloomyGo so
we need to treat our customers in such a way that there needs are completely
satisfies then only we will be able to enhance our image and regain our
goodwill.

Opportunities in the SWOT analysis of Indigo

Opportunities refer to those avenues in the environment that surrounds the

business on which it can capitalize to increase its returns. Some of the
opportunities include:

 Growing demand for foreign travel: The ticket prices for foreign flights are
bit expensive so no one wants to miss their flights, if GloomyGo Cab services
will introduced then there is no chance of missing flights as cab will pick you
from your doorstep and will drop you to the airport within time.
 XXV

Threats in the SWOT analysis of Indigo

Threats are those factors in the environment which can be detrimental to

the growth of the business. Some of the threats include:

 Competition: there are already cab services available in the market like (OLA,
UBER) so GloomyGo Cabs will have to compete with them in the market.

 Costing: The key components of cost in cab services is the (Petrol, CNG,
Diesel) which are highly fluctuating and in order to manage the pricing in
accordance with the dynamics of fuel prices is a threat today and even in the
future.
 XXVI

Relevance of innovative idea with respect to 4C’s concept

CONVENIENCE: New GloomyGo Cab services if introduced by IndiGo

Airlines it will be very convenient for the customers to reach on time. It will pick the
customers from their doorstep and will drop the customers at the airport only. It also
provides safety and security to its customers (women and kids).

CONSUMER: GloomyGo Cab services will benefit all the customers also it
provides special discounts to elderly people and students. The cab services are
provided to every customers whether the live in rural areas or urban areas.

COST: GloomyGo Cab services are very budget friendly and affordable to
everyone. It also provides extra discounts to elderly people and students travelling
alone. It also works in odd times when the other competitors’ prices are too high to
afford and difficult to find.

COMMUNICATION: When you booked the flight, website will show you an
option whether you want to take cab services or not once you agree to take the cab
services it will show you how much distance that you have to covered to reach the
airport along with that the fare charges.
 XXVII

Innovative services introduced by Indigo in past 5 years

which contributes to their Success.

1. INDIGO LAUNCHES HINDI WEBSITE:

 This service has been launched by the airline in the year 2018-19.

 It becomes the first airlines to launch a Hindi website in

order to strengthen regional reach.

 The airlines intend to increase its reach and enhance the

connection over its customer base.

 With this launch it helped the airlines to increase its regional

connection as by offering customer language of choice as
interference to share its information on services.

 It therefore helps the customer who are comfortable with Hindi

language to efficiently fetch and use the information in the
website related to flight booking, etc.

 This launch has been used as to cater the demand of the

customers and also make people connect with the Indian market
and therefore attract more customers.

 Indigo has around 48% in domestic air passenger market.

 For consumer connect strategies regional outreach of excess

internet in Hindi have been a key driver.
 XXVIII

 After launching the website within the few years, the consumption
and demand for information in regional languages have been
increasing significantly.

2. INTRODUCES FLEXIBLE PAYMENT SCHEME:

 This service has been launched by the airlines in the year.

 First airline to launch a flexible payment scheme called flex

pay, in this scheme passengers are allowed to make payment of
10% of total fare amount and book domestic bookings.

The balance amount needs to be paid up to 15 days from the date of bookings
or 15 days before the departure the flexible advance payment is not
refundable in case of cancellation of the booking.

 The scheme is available only for the limited number of seats per
flight and remains subject to the availability.

 This option is not available for group bookings and armed forces.

 Under flex pay scheme customers are not permitted to use any
reward points or any vouchers.

 The confirmation of this type booking are either by paying by

the total fair through edit booking or through the payment link
that they will receive at the time of making booking using flex
payment.
 XXIX

3. HELLO 6E MAGZINE (ENTERTAINMENT SERVICE)

 New avatar of this magazine is smart and quackery launched on

October 2019.

 The magazine covers almost all interesting and engaging travel

lifestyle content.

 This magazine proves to be very informative yet entertaining,

attracting all its customers on domestic as well as
international routes.

 It covers stories across the network of indigo that is of across 15

countries and 78 destinations and also it will continue to include
merchandise and menu options of the air line.

 It is launched by indigo as they were thrilled to announce

their partnership with Maxposure space Media Group.

 Hello6E 3has been printed at a very low cost and so this contains
more of catalog which has therefore a very few numbers of
advertisements and the products of airlines is able to sell.

 This magazine has a much selected spots for placing it’s unlike
other magazines having advertisements all over the pages.

 It came out to be great entertainment for the flyers as they found

the content to be engaging and useful.
 Feedback

Innovation leads the company to take more advantage in Market. Indigo and
gloomygo did same as a result it becomes a Market Leader in Times.

There are still many firm who does not want to Innovate, because of many different
reasons that even differ from firms to firms some of them I’m listing below like:

 Firms start thinking, “We are successful. We are growing and

making a modest profit. Innovations absorb resources and cost
money. Why should we distract ourselves and mess with success?”

 In many big firms, everyone is very busy. All staff is working hard
on urgent tasks sorting out today’s problems. They do not have
spare bandwidth to experiment with new ideas. In that case too
management thinks not to go for innovation.

 Some organization also feels that Innovation is risky. Most radical

innovations fail so let’s just keep making our current products and
services better. They don’t want to face failure in their business. It
would be bad for morale if they launched a new product which
flopped and it would be bad for the careers of those who were
responsible for failure.

 Another aspect is from Customer side. Customers are not asking

for any change in product. Firm has surveyed their customers and
Customer likes their current offerings. No customers have asked
for a radical new approach.

What we think that, we are successful and that is something we can be proud of.
But current success is no guarantee of success or even survival in the future. Just
look at Kodak. If we do not innovate our competitors will find ways to overtake us.
We cannot afford to be complacent.
Innovation is again a key factor to grow into any Market, though it requires little
bit risk but doing business is also a risk, to sustain and grow into market, doing
Innovation is addition for firms.
 We have to change our attitude to failure and see it as a learning opportunity and a
step on the road to success. We have to accept a level of failure. All innovative
companies have failures – look at the Amazon Fire. That does not stop them from
constantly trying new things.

There is plenty of scope for improvement in current operations and it is important

that we fix the problems and keep making incremental improvements. However,
that does not preclude major creative initiatives. We can do both simultaneously.
We can improve our current products and at the same time plan to replace them
with innovative new designs.

At last I’ll say, “Busyness, success, complacency and risk aversion are major
enemies of innovation. It is the task of the leader and the executive team to
communicate the need for innovation and the vision of a better and different future
for the organization."

Revenue comparative statement of last 5 year

AIRLINES 2015 2016 2017 2018 2019

Indigo 1304 1659 1858 2242 1047

Air India 5258 3833 2983 3620 4202

Air Asia 6298 6846 9710 10638 11860

Go air 277 1502 2052 4553 4267

Vistara 1390 1113 1390 2228 2994

Spice jet 4698 5240 6303 7932 9258

Here we have found the five year competitive analysis of five competitors of Indigo.
AIR INDIA, AIR ASIA, GO AIR, VISTARA and SPICE JET. Basic comparisons
we have taken are their Revenues.

CABS 2015 2016 2017 2018 2019

GLOOMYGO 1565 3543 4455 5455 6232
OLA 2122 2121 6523 2131 6000
UBER 2122 5132 3233 2301 3120
LOCAL 3213 2120 4552 5121 2120
TAXI

Here we have found the five year competitive of three competitors of GloomyGo.
OLA, UBER and LOCAL TAXI. Basic comparisons we have taken are their
Revenues
 PRODUCT MIX COMPARISON
Getting the product right is the single most important activity of marketing. If the
product isn’t what the market wants, no amount of price adjustment or brilliant
promotion will encourage consumers to buy it. The Cab Services are quite a complex
one since it comprises of a service of incorporating the temporary user of seat and
certain tangible products such as discount coupons or a high-rated cab entertainment
on the go

The cab services includes of three types of services:

1) Daily
2) Rental
3) Outstations

They are further divided into many services like Mini, Luxury, Prime Suv, Prime
Play, Hourly rental etc.

OLA

 Entertainment
 Safety
 Rental Services
 Payments online and offline

UBER

 Uber eats
 Security
 Entertainment
 Secure ride

LOCAL TAXIS

 On the spot booking

 No cancellation charges
 On time delivery
GLOOBYGO CABS

 Entertainment
 Security
 Any time booking
 No cancellation charges
 No worry of being late for your flight

PRODUCT MIX COMPARISON

Getting the product right is the single most important activity of marketing. If the
product isn’t what the market wants, no amount of price adjustment or brilliant
promotion will encourage consumers to buy it. The airline product is quite a complex
one since it comprises of a service of incorporating the temporary user of airline seat
and certain tangible products such as free flight bags or a free bottle of duty free
spirit to encourage booking

The airline product includes of two types of services:

On the ground services, In-flight services.

The on-the-ground services include a convenient airport with car parking facilities,
duty free’ shopping quick and efficient checking of baggage, efficient service at
reservation counter, transport to the airport, etc.

AIRINDIA

 Excessive variety of meals

 Cargo handling and warehousing
 VVIP and charter handling
 ULD prepare facilities
 VISTARA

 3 cabin services
 Inflight wireless streaming
 Mobile phone boarding pass
 Introduce 5 meals cycles with week menu change

SPICEJET

 Web-check-in
 Baggage allowance
 Travel insurance
 Pre-book meals

AIRASIA

 Booking car rental

 Tune project(offers protection to travellers)
 Provide fly-through services
 Land-Island transfers

INDIGO

 Flex-payment scheme
 Provide Hello 6E magazine
 Hindi website for Indian customers
 Multiple cancellation
 New service GloomyGo Cabs

Innovation that has been suggested by me

After comparing the revenues and marketing mix of indigo with its competitors of
last 5years and brainstorming several ideas we came up with the idea of GloomyGo
Cabs. In this service we will be providing the cabs to our passengers to travel from
their destinations to the airport and vice versa.

 Our unique selling proposition:

Is the timing of the availability of our cab at the odd timings say
early morning or midnight for our customers.
 Fare:
For the people who wish to book cab early get an extra discount and
the amount is including in the ticket price and it is affordable.
Fare amount: for 0-3km, 3-6km and so on prices are same for each 3km
travel
 Special offers:
Elderly people above the age of 60 gets an extra discount of 5% and
students travel alone gets extra discount of 5% after showing student id.
 Luggage:
Comfortable seating space with luggage and also no extra charges for add on
luggage
 Bookings:
On the spot booking and also can be booked with the booking of tickets of
flight.
 Safety and security:
Safe and secured cabs for women and kids
 Availability of cabs:
In case our personal indigo cars fell short then we still have cab option
with our tie-ups with various companies.
The Competitive Strategy (Cost Leadership or
Differentiation)
.

Differentiation strategy includes (meaning)

 A differentiation strategy calls for the development of a service that offers

unique attributes that are valued by customers.
 Customers perceive the product to be different and better than that of
rivals.
 The value added by the uniqueness of the product may allow the firm to
charge a premium price for it.
 Differentiation can be based on durability, after sales, quality, Additional
features.
 It requires flair, research capability and strong marketing.

GloomyGo Cab services

As we introduce our new service GloomyGo Cab for the passengers travelling in
indigo. They can book the cab with the ticket and get a discount or otherwise can
book after they reach to their destination.

Research and customer needs (By indigo and Gloomy Go)

 As the comparison and research is wisely done of the competitors of the

indigo airlines ,no one provide the cab services to their passengers but we
introduce the cab services to pick and drop both and bookings can be
done by online or by just giving a call to our customer care mobile
number.
 This service is introduce with lot of research of Airlines Company and the
customer needs.
 As the customer faces problem to book the cabs at last time (that may be
internet issue, political issue, climate issue etc.)
Our service differentiation strategy (GloomyGo Cab)

 This new service that we would introduce may be cheapest services to our
customers as initially we are providing 20% discount on the pre-bookings and
on hand to hand bookings also , cheapest then Ola, Uber or the rival cab
companies.
 This services will expand our business and will help to grab the
customers more as providing the most needful service to the customers
 The drivers will be well trained and with good speaking, listening skills, the
car condition and cleaning will be properly done time to time.
 This service will be provided at all the airports of the country.
 The foremost important- due to Covid no cab pooling is allowed at a time
only one passenger or the passenger family will travel at a time with proper
sanitization and PP KIT, driver seat will be covered with a transparent seat
cover.
 Marketing is thoroughly done inside the flight and by in ground flight staff
members.

Segmentation, Targeting and Positioning of GloomyGo

Cabs.
Market segmentation targeting and positioning helps the firm to determine and
acquire potential customer. It is a broad framework that summarizes and simplifies
the process of market segmentation. It is one of the most commonly applied
marketing models in practice. After doing research of our competitors and marketing
mix we formed our segments, targeted customers and positioning strategies.

Segmentation: Segmentation is to divide your customers into groups of people

with common characteristics and needs. This allows us to tailor our approach to meet
the each customer need effectively. As we our providing cab facility so we
segmented our customer in 3 segments.
Segment A is of the people who want to use a low price cabs which are affordable.

Segment B is of the people who like to use luxurious cars and is high priced.

Segment c is of the people who like to do car sharing and is of low price.

Targeting: it is a crucial step in the STP process as it decides which segment is to

be considered as the best rate of return. After deciding the segments it’s important to
check which customer is to be targeted by finding the most attractive one and which
will provide more profits. As indigo already targets middle class and upper middle
class as they provide the most profits. We decided to target the same customers with
cab requirement.

Positioning: It is creating a value position for the company in the mind of the
selected customer segment and to distinguish our product from that of the
competitor. After analyzing our marketing mix, unique selling proposition and each
segments and drawing a position map to understand each segment better. So we
positioned indigo car service by making easy, convenient and affordable ride from
the passenger’s home to the airport. They can book the cab with the booking of flight
tickets.
Website Images
 Testing analysis- (pilot survey etc.) Adoption and
implementation of an innovative idea

Link of the survey that has been conducted by GloomyGo and IndiGo to know the
Feasibility of introducing new services (GloomyGo Cabs)
https://docs.google.com/forms/d/e/1FAIpQLSfnEC56thZFv0gphjq1ZutS_Bugu
MsgmCgvJ5sr85BVyxKhw g/viewform
 Morning

Afternoon

Evening

Current cab services used

0Ia

Uber

Local Taxi

other

Problems faced by current services used by you

Delay in pickup

Costly

Other
 Risk Assessment and Feasibilities study

Best practices to build customer satisfaction in a service-oriented

business

1. Understand the pain point:-Put the customer first Ensure that the
customer is at the center of every initiative and his/her experience is
delivered to the best of your ability
2. Offer a seamless experience-: From the time a customer reaches out to
you till he receives his invoice, makes the payment and shares feedback,
the experience should be seamless. For us, consistency in communication
across our web, SMS and e-mail applications helps us achieve this.
3. Take care of your other stakeholders: - In our case, the drivers and
operators are our stakeholders and they play a critical role in
determining the overall experience.
4. Always action feedback: - Slip-ups will happen occasionally. Be
quick to accept, resolve and ensure it never repeats again.

FINANCIAL PLAN

Funding
 Series A funding from Tiger Global of over $ 5 million
 Series B round of funding led by Matrix Partners India for a big minority
stake, with participation from existing investor Tiger Global Management of
$20 million
 Series C round of funding led by Hong Kong-based hedge fund manager
Stead view Capital and Silicon Valley-based Sequoia Capital of (Rs 250 crore
) $41.8 million.
 Series D round led by Japanese internet and telecom giant Softbank of $210
million •
 Series E or fifth round of institutional funding, it is back in the market to
scoop between $300-500 million more.

Russian billionaire Yuri Milner’s DST Global and Singapore’s GIC has proposed
to fund around 2500 crore Rs on 20th March 2015

REVENUE

 ANI Technologies, which runs Gloomygo Cabs, reported a 50 per cent

jump in net loss at Rs 34.21 crore, against Rs 22.80 crore in 2012-13,
according to filings with the Registrar of Companies (RoC).

 GloomyGo Cabs, backed by private equity funds Tiger Global and Matrix
Partners, has reported solid growth. Its Rs 51-crore revenue in 2013-14
was 219 per cent higher than Rs 16 crore the previous financial year.

 The GloomyGo Cab is owned by the driver. For every ride that he makes,
he takes the ride value from the customer. Twenty per cent of the total
ride value comes to Ola as commission.

 There is a lot of discounting offered by multiple players on multiple

levels. We’ve refrained from doing this. Occasionally, we take this route
(discounting) but those are very limited period offers. For us, we believe
that our drivers are our customers. We need to be serving them and as
entrepreneurs, they need to sustain for themselves.

 GloomyGo Mini (that offers as low as Rs 10 per kilometer) was tested

intensively. The revenue the driver earns by reducing the fare from Rs
13 to 10, is overall about 35-40 per cent more than what he was getting
earlier. This makes it very rich and exciting for all the drivers.
 CRITICAL RISKS & PROBLEM

1. Fix your location tracking- The drivers are unable to reach the pick-up point
based on the GPS / location from the app. Many drivers have complained
that they don't get a clear location or a route map on the apps.
2. Penalize errant drivers- GloomyGo give them a bonus for being online for a
certain time daily or weekly. Therefore, many of the drivers keep their apps
turned on even when they are unavailable to respond to a request. Some
drivers refuse to show up when they realize that the destination is not very
attractive to them.
3. Set an example on the roads- While there has been much discussion on
improving security / transparency through better verification of drivers, an
equally important expectation from GloomyGo is that they would follow safe
traffic practices. No mobile phone while driving, following speed limits,
obeying traffic lights, using a seat belt, using turn indicators while shifting
lanes turning.
 CONCLUSION

We GloomyGo cab services will shortly tie up with IndiGo airlines because in our
history no airlines has been tied up with cab industry we will be taking the first
mover advantage in this as per the survey conducted by GloomyGo and Indigo we
came to know that our customer wants cab services along with airline services.

This idea will be successful in long run. Why?

Ease for the customer to be on time at the airport and it is demanded by the
customers only.

 One platform services: Customers need not to access through different

websites. IndiGo and GloomyGo will provide all services from cab to flight
at a single platform.

 Ease to customers: Convenient for the customers to book cab along

with flight and to be on time at the airport.

 Time saver: It is less time consuming as we don’t need to contact with

different persons.

 Cost saving: As we book everything from a single platform we need not to

pay taxes to different entities like separate tax to book cab services and
flight services.

 Single Executive Contact: We need not to contact to different executive to get

the information regarding cab and flight. Just a single executive to contact
and we have got all information from there.

We will make profit in long run and will survive in long run too because our idea is
very feasible for both the customer as well as for the companies.
 References

https://www.firstpost.com/business/5-reasons-why-indigo-is-market-leader-today-
424550.html

https://www.livemint.com/Home-Page/dZsnZVEfJRpQO81v29eF5O/IndiGo-
profits-from-costcuts.html

https://cio.economictimes.indiatimes.com/news/strategy-andmanagement/how-
technology-became-indigos-passport-to-profitability/63104457

https://timesofindia.indiatimes.com/business/india-business/indias-indigo-amongthe-
worlds-most-punctual-mega-airlines/articleshow/65027064.cms

https://www.goindigo.in/aboutus.html?linkNav=about-us_footer

https://www.moneycontrol.com/stock-charts/interglobeaviation/charts/IA04#IA04

https://economictimes.indiatimes.com/industry/transportation/airlines-/-

aviation/india-remains-fastest-growing-domestic-aviation-market-in-
2017/articleshow/62791268.cms

https://www.mbaskool.com/marketingmix/services/17079-indigo-airlines.html

https://www.owler.com/company/https://www.livemint.com/Companies/KMpZjvvs
2x4POtBUncGdMI/Udan-schemeimplementation-traffic-demand-key.html

https://www.financialexpress.com/economy/cabinet-eases-norms-for-fdi-
in- aviation-andconstruction/1009190/
 ANNEXURE

GLOOMYGO CABS

Name of the respondent:

Address:

Contact No:

Age: _

Occupation: _

1. Do you want cab services along with flight services by IndiGo?

Yes
No
Maybe
Other
2. Frequency of flights?
3 (Monthly)
More than 5 (Monthly)
More than 5 (Monthly)
Other _
3. Suitable Flight Timing?
Morning
Evening
Night
4. Current cab services used?
Ola
Uber
Local taxi
Other
5. Problems faced by current services used by you?
Delay in pickup
Costly
Rough driving
Other